written by | April 25, 2022

Know All About the Digital Marketer Salary in India

Though globalisation seems like an ancient term now, and now digitisation has created innumerable job opportunities. Every industry has an online presence and its own distinct social media handles.  It has created a massive demand for digital marketers as they play a crucial role in increasing the customer base and retaining them. The internet has become second nature to almost everyone. Everyone is active on the web, from paying bills to shopping, booking travel tickets and cinema tickets, and ordering food. People can place orders for just about everything in their native language in India. 

With the web becoming over-crowded and with a limited attention span, the need for digital marketers has grown phenomenally. However, this comes with its own set of challenges as well.

Digital marketing involves as much specialisation as traditional marketing, with a brand, business development, marketing, and promotional personnel. Digital marketing requires search engine optimisation (SEO), content writing, e-mail, video, a pay per click (PPC) specialist, a Link-building specialist, an SEO analyst, and an SEO consultant.

Did you know?

Almost 70% of the marketing budget is now reserved for digital promotions and marketing.

How Much Is the Digital Marketing Salary in India for Top Roles?

To understand the different salaries for the leading roles in digital marketing, let us first explore the various job profiles in this space.

Some of these are as follows:

  • Digital marketer.
  • Content marketing managers.
  • Specialists – SEO and SEM, E-commerce, Social Media.
  • Media Manager- Digital.
  • Branding specialists.
  • Manager – Pay Per Click.
  • Manager-Projects.
  • Content strategy managers.
  • Product marketing.
  • Analysts – Digital marketing.
  • Visual designers.

Each of the above digital profiles requires specific skills, especially when it comes to Pay Per Click, SEO, SEM, social media analysts, and visual designers.

Also Read: Professions that Offer the Highest Salary Jobs in India

What Makes a Digital Marketer Indispensable to Digital Marketing?

To become a successful digital marketer, you have to be academically qualified with a Bachelor’s degree, preferably in marketing. You should know how online marketing functions, the various challenges, and how to promote and maximise profits. Many street-smart individuals master the skills by watching videos on YouTube, and others choose to do an introductory course and then enhance their skills on the job. Some of the mandatory skills of a digital marketer include PPC, content marketing, promotions via email, SEO, and SEM. 

Their key responsibilities are as follows:

  • A digital marketer helps strategise marketing campaigns to create awareness of the business, promote the products and services, and help everyone understand what the brand personifies. These marketers organise these campaigns for new product launches, special occasions, celebratory events, and exclusive discount offerings. The responsibilities of such an individual also include attracting new clients with membership and subscription offers, family package offers, bulk orders, and exclusive offers for special occasions.
  • Budget planning for the various campaigns across the year.
  • Measurement of performance marketing across the different digital platforms, understanding the investment returns and critical performance indicators.
  • Constantly monitor the evolving trends and manoeuvring the strategies accordingly.
  • Have an acute sense of business and be a whiz at numbers.

Digital Marketing Salary in India for Top Roles

Digital Marketer

The monthly salary for freshers can vary between ₹24,000 and ₹30,000. It again depends on the qualifications of individuals and the organisation and city. The digital marketing salary per month in India can vary between ₹66,000 and ₹75,000 for individuals with an experience of 4-8 years. It varies per the qualifications, additional digital certifications, city, and the organisation. With experience, a digital marketing manager can draw a salary of ₹18 lakhs per year.

Content Marketing

This profile demands the creation of quality content for the websites, social media platforms, campaigns, newsletters, podcasts, imagery, videos, blogs, and other material. The content will promote the business offerings to result in increased traffic that converts eventually into sales and revenues. Such individuals are responsible for enhancing customer engagement and ensuring that the various clients enjoy a holistic experience while shopping on the website. A fresher in content marketing can expect a salary of ₹12,000 - ₹15,000. With experience, this salary can range between ₹30,000 and ₹50,000. A content marketing manager can expect to draw a salary between ₹10 lakhs and ₹20 lakhs in a year.

SEO Specialist

This profile involves knowing technical search engine optimisation. The responsibilities include optimisation of the technical configuration of the said website. It consists in making the content engaging and relevant in sync with the search inquiries and increasing the website's popularity and social platforms. It will ensure the business gets better rankings. The person is responsible for identifying the most workable keywords for the said business and creating content revolving around those keywords. SEO specialists must thoroughly understand optimisation tools and analytical tools to measure performance. The salary for an SEO fresher could range between ₹13,000 - ₹15,000 per month, depending on the city and organisation. Depending on the organisation and city, an SEO manager can go between ₹58,000 and ₹65,000 per month.

Pay Per Click Analyst

PPC analysts need to be quick on the uptake and understand the reasoning behind a certain number of clicks on particular products. This profile involves analytical as well as technical understanding of the operations. These individuals need to be adept at organising and running ad campaigns on social media platforms and LinkedIn. They need to be well-versed in bidding for keywords and should be proficient in google analytics, among other tools. The monthly salary ranges between ₹22,000 - ₹25,000 but varies across cities and organisations. The salary prospects become better with experience and an increase in 2-3 years to about ₹50,000 per month. A senior PPC analyst can draw even ₹15 lakhs per year.

Content Marketing Manager

These professionals are responsible for creating crisp and engaging content across the website and social media platforms. They have to be fluent in English, have excellent communication skills, and have a creative mind. A fresher can start at a salary of ₹22,000 - ₹25,000, and an experienced individual can draw at least ₹18 lakhs per year.

Digital Marketing Salary Guide

Given below is an approximate guide to some general digital marketing salaries:

Years of Experience

Digital Marketer - Designation

Average Monthly Salary

0-6 months


₹10,000 - ₹25,000

2-5 years

Executive / Assistant Manager

₹50,000 - ₹60,000

5 years+

Manager - Senior Manager

₹1.25 lakhs - ₹1.8 lakhs

5 years+

Head - Digital Marketing

₹2 lakhs - ₹2.5 lakhs.

There is no limit to a digital marketing specialist's salary to touch a new high, especially when the concerned individuals can efficient strategies in the interests of the business.

Also Read: What is the Average Salary in India?

What Components Affect Your Digital Marketing Salary?

Digital marketing has become one of the most pursued professions in the last few years. Almost every company in the world has an online presence, and e-commerce has seen phenomenal growth in the past decade. The web has got filled with goods, services, events, and more. The responsibilities of digital marketers are numerous and varied. Evolving technology and trends have made it imperative for them to enhance their skills to improvise and enhance business prospects. They have to work in complete harmony with the other specialists in the digital world to boost the business. Digital marketers have to constantly innovate and introduce engaging campaigns and promotional offers to increase the loyalty of existing customers and attract new customers. They have to ensure that the business is committed to providing what it promotes. It affirms the trust of the customers in the brand. The competition is fierce, and the onus of making clients dedicated to one brand lies with the digital marketing manager. They have to understand competition and analyse competition offerings to assess how they can do better. From consistent enhancement of their skill sets to analysing market and competition trends, digital marketers have to be ahead in the race. All these factors affect the digital marketing jobs salary.


This article gives in-depth information on the various challenges and opportunities of digital marketing. There are many specialised divisions within digital marketing, and each one involves acquiring a distinct set of skills. Experience and abilities impact the digital marketing salary in India. The digital marketing executive's salary can improve considerably when the person can prove an impressive change of fortunes in the business. It comes with experience and guidance from peers. 

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Q: Is the digital marketer's salary better than for other jobs?


The digital industry is growing at an exponential rate. A person with the right skills can find more rewarding salaries in this profession.

Q: What is the maximum digital marketing specialist salary in India?


It depends on the number of years of experience and the skill set of the individuals. However, such specialists can draw upto ₹30 lakhs per annum.

Q: What is the digital marketing salary for freshers in India?


It can vary between ₹10,000 - ₹18,000 per month, depending on the organisation and the city.

Q: What is the digital marketing salary in India?


The digital marketer's salary can vary from ₹1.44 lakhs per annum for freshers to ₹30 lakhs per annum for an experienced individual.

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