written by | March 15, 2022

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How to Start a Bisleri Dealership Business in India

Whenever a person visits a supermarket to buy bottled water, one does not ask for a bottle of water but ‘Bisleri’.People are familiar with the fact that it is reliable and standard as it is now the other name of water. In India, Bisleri is a bottled water company. It symbolises purity and people do not think twice before buying Bisleri. This article will cover the complete process of starting the Bisleri dealership so read till the very end. It will furnish you with all the relevant details regarding the acquiring of a Bisleri dealership.

Did you know? Bisleri has a large network of 3000 distributors in India and it conducts business with India’s neighbouring countries as well.

A Brief History of Bisleri India

Bisleri is actually an Italian brand that was founded by Felice Bisleri. Currently, Bisleri International Pvt. Ltd owns the brand Bisleri. The company purchased Bisleri from the Italian entrepreneur Signor Felice Bisleri in 1969. The Mumbai-based company is also popular as Parle Bisleri. Bisleri is a prestigious brand in the packaged drinking water segment and it has captured a majority of the market share i.e approximately 36%. The brand has 122 plants. Thirteen of these are owned by the company. Bisleri has almost 4500 employees across the nation. The company aims to spread its wings even further across every corner of the nation. It is offering Bisleri franchise opportunities to business aspirants across the country. If you wish to start a Bisleri dealership, you can be assured of profitable returns and consistent success.  Bisleri was introduced in India in 1965 in the form of two glass bottles, namely Bubbly and Still. Parle bought Bisleri from Felice Bisleri in 1969. Parle introduced packaged water and named it, ‘Bisleri’.  In 1991, the famous ‘Bisleri 20 litre pack was introduced by Parle. It became an instant hit with everyone. Parle then launched Bisleri in numerous sizes, that ranged from the 300 ml Rockstar to 1.2 litre Bada Bisleri. 

In 2006, the brand changed its packaging design in order to set itself apart from its competitors and to associate itself with nature. In 2017, the country set an exemplary example for all the other packaged water brands by launching itself with tags in vernacular languages so that people feel more connected to the brand. Recently, in 2020 during covid, the company started its Doorstep delivery service which made it convenient for the consumers to have access to safe and high-quality potable water. 

Also Read: How to get Jio Mart Franchise / Dealership in India

What Makes the Bisleri Dealership a Great Choice?

There are numerous factors that contribute towards the Bisleri dealership being an ideal choice. Some of these are:  

  • 10-Step cleaning and filtration regimen: The company strives to provide its customers with safe potable water, and hence every Bisleri, big or small, goes through an extensive 10 step water filtration process and on top of this, 114 intensive quality checks. No wonder people trust the brand blindly.
  • A wide range of commodities: Bisleri produces numerous commodities other than water bottles. This range includes Syci, Pina Colada, Fonzo, and so on. 
  • Highly trusted: The brand is well trusted across the nation by the consumers. It is also popular and trusted in neighbouring countries, specifically amongst people who are conscious of their health and regard quality on the highest pedestal. 
  • Regional labels: Bisleri became the first in the category of packaged mineral water to launch labels in vernacular languages. India is a county of a plethora of languages and although Hindi & English are widely spoken, people prefer communicating in the regional languages. Bisleri’s aim was to make its consumers feel more connected to it. 
  • Convenient packing: The mineral water is available across all size bands. These packages range from 300 ml to 20 litres, making them convenient to consume as well as carry. 
  • Doorstep delivery: Bisleri launched its doorstep delivery service in 2020, with the aid of which, customers can place an online order and receive the delivery at their doorsteps. This was done to make the lives of the consumers a tad bit easier. 
  • Social responsibility: Along with an objective to provide potable water to its customers, the company also makes a conscious effort to keep the environment safe. The company has taken an array of steps to ensure this. These initiatives comprise Plastic recycling, Rainwater harvesting, and Ozone treatments. 

The Eligibility Process to Establish a Bisleri Dealership

The requirements to start a Bisleri dealership are as follows: 

Space requirement: The extent of space required completely depends on the size of your business and how much you plan to invest in it. To start the Bisleri water distributorship, you require office space, storeroom space, additional space for vehicle parking, and space for loading and unloading of the stock. Following are the tentative dimensions of the ideal space: 

  • Office space: 150 Sq. Ft. to 200 Sq. Ft.
  • Storeroom space: 1500 to 2000 Sq. Ft.
  • Additional space: 200 to 400 Sq. Ft. 

How much will a Bisleri dealership cost?

People planning on starting a dealership have to pay the brand a dealership fee. This fee will vary according to the region you wish to start your business in. 

It is usually around 2-5 lakhs. Additionally, you will have to bear the cost of either buying or leasing the area, buying the vehicles required for the distribution of the stock, and so on. 

Training: No specific training is to be given to the employees for the smooth functioning of your business. 

Staff: The larger the size of the premises where you intend on distributing your commodities, the higher the workforce required for the seamless function and execution of your Bisleri water business. 

Profit Margin: The Bisleri distributor margin varies with every product. Hence, the profit margin cannot be generalised. It should be noted that it is higher than that given by other companies in the same sector. 

How to Start a Bisleri dealership? 

To start a Bisleri packaged drinking water franchise, you can send a business proposal to the company by filling in the contact form provided on the company’s website. After you complete the formalities (filling up the form), you will be contacted and guided towards the next process. Once, everything is in sync with the dealership requirements, you will get approval to start the dealership. 

  • Conduct thorough research on the cost of starting a dealership and the support offered by the company to its distributors. 
  • Sign up to be a dealer in the chosen company.
  • Stock some inventory. Take orders, pick up the orders or have them shipped, and deliver them to your customer. 
  • Find customers for your business. Make people aware of your dealership through advertisements, e-mails, promotions, and so on. 
  • Set up a proper delivery schedule for your customers. 

Also Read: How To Start Mineral Water Plant Business In India : Complete Guide

Why should you take a dealership of Bisleri water business? 

We have compiled a list of reasons regarding why you should start a Bisleri dealership.  

  1. Brand name and goodwill: Bisleri International Private Limited is a company of international standards that employs state-of-the-art technology to ensure the highest extent of quality bottled mineral water. It regards quality at the highest peak. This makes it the most trusted brand in the category of bottled mineral water services and gives it an edge over its competitors. Associating with Bisleri as its dealership partner is bound to offer you successful returns. It is a fabulous business idea. 
  2. Bisleri supports Dealership partners: With a network of over 4500 distributors across the country, Bisleri ensures that all the troubleshooting support is offered to its dealers whenever required. The company is prompt when it comes to offering support to anyone who is associated with it. 
  3. Bisleri distributor margin: The profit margin differs from product to product but it is definitely higher than what is offered by the other companies in the sector. Bisleri stands tall among its competitors. 

Conclusion:

We are positive that you will be able to make well-informed decisions after reading this comprehensive article on how to avail of the dealership of Bisleri Water Agency. Before starting any business, it is vital to engage in elementary research concerning the business. Do not make decisions in a haste and consider all the aspects before choosing what’s best for you. Know your strengths and pitfalls and then decide. Owning a Bisleri franchise is a successful business idea due to the above-mentioned reasons. Now that you have understood the nooks and crannies of the dealership, you are ready to dive in. Follow Khatabook for the latest updates, news blogs, and articles related to micro, small and medium businesses (MSMEs), business tips, income tax, GST, salary, and accounting

FAQs

Q: Is prior training required before setting up a Bisleri water business?

Ans:

No prior training is required by the employees for the smooth functioning of your Bisleri franchise.

Q: What are the likely profit margins on becoming a Bisleri distributor?

Ans:

The Bisleri distributor margin varies with every product. Hence, the profit margin cannot be generalised. It should be noted that it is higher than that given by other companies in the same sector.

Q: How much does setting up a Bisleri franchise cost?

Ans:

The cost is usually around 2 to 5 lakhs. Additionally, you will have to incur the cost of either purchasing or renting the premises, buying the vehicles required for the distribution of the stock, and so on.

Q: Is starting a Bisleri dealership profitable in India?

Ans:

Yes, starting a Bisleri water dealership is profitable in India, as per the above mentioned factors. It is a lucrative business idea with lower risks.

Disclaimer :
The information, product and services provided on this website are provided on an “as is” and “as available” basis without any warranty or representation, express or implied. Khatabook Blogs are meant purely for educational discussion of financial products and services. Khatabook does not make a guarantee that the service will meet your requirements, or that it will be uninterrupted, timely and secure, and that errors, if any, will be corrected. The material and information contained herein is for general information purposes only. Consult a professional before relying on the information to make any legal, financial or business decisions. Use this information strictly at your own risk. Khatabook will not be liable for any false, inaccurate or incomplete information present on the website. Although every effort is made to ensure that the information contained in this website is updated, relevant and accurate, Khatabook makes no guarantees about the completeness, reliability, accuracy, suitability or availability with respect to the website or the information, product, services or related graphics contained on the website for any purpose. Khatabook will not be liable for the website being temporarily unavailable, due to any technical issues or otherwise, beyond its control and for any loss or damage suffered as a result of the use of or access to, or inability to use or access to this website whatsoever.

Disclaimer :
The information, product and services provided on this website are provided on an “as is” and “as available” basis without any warranty or representation, express or implied. Khatabook Blogs are meant purely for educational discussion of financial products and services. Khatabook does not make a guarantee that the service will meet your requirements, or that it will be uninterrupted, timely and secure, and that errors, if any, will be corrected. The material and information contained herein is for general information purposes only. Consult a professional before relying on the information to make any legal, financial or business decisions. Use this information strictly at your own risk. Khatabook will not be liable for any false, inaccurate or incomplete information present on the website. Although every effort is made to ensure that the information contained in this website is updated, relevant and accurate, Khatabook makes no guarantees about the completeness, reliability, accuracy, suitability or availability with respect to the website or the information, product, services or related graphics contained on the website for any purpose. Khatabook will not be liable for the website being temporarily unavailable, due to any technical issues or otherwise, beyond its control and for any loss or damage suffered as a result of the use of or access to, or inability to use or access to this website whatsoever.