written by | October 11, 2021

Boost Your Vegetable Business


Vegetables are a staple in any household around the globe. They may change according to season, climate, availability, and culture but they are a must to consume. Many have a love/hate relationship with them but everyone agrees that they are a major source of nutrients in our daily life. They provide us with fiber which is required to keep our digestive system up and going. Many people are shifting to vegetarianism and veganism because of the health and environmental benefits associated with them. But have we ever pondered on how do we get these amazing greens?  We owe a lot to our farmers for doing the hard work of growing vegetables for us and to our vegetables for making them available to us in the local market. It is an amazing chain but it was disturbed as we were hit by a global pandemic. There were no local weekly markets, no vegetable vendors and we were left to eat only pulses. To solve this problem, people came with a unique solution for selling vegetables door to door. This means you can place orders for vegetables through call or online and the delivery will be made available to you at your door step. This idea has the potential to change the dynamics of how the vegetable selling business works and has a lot of scope for profit.

Let us have a look at how you can start a Door to Door Vegetable Business:

Create a Plan 

Decide the size of your door to door vegetable business. Decide what will be your reach and your location. If you want just an offline store or you are willing to orders online? If it is offline, till where will you hand out deliveries and if it is also an online store what will be your area of service. Make a plan for what is going to be the size of your vegetable business at first. The growth will only follow if you thrive in the market.

Find a delivery system

Your business is connected to your customers via delivery services. Make sure you choose a reliable one. It’s so crucial that it can make or break customer relationships. The delivery service you choose should be prompt in the areas where you operate and should have a strict contract and punctuality regime to follow. A customer will prefer a door to door vegetable shop only when the service is quick as these items are mostly bought just hours before being prepared. So be quick. Have a set area where you are willing to deliver your commodity. Do not be lenient with a boundary as the investment done in this business is very high and the risk is at every step

Purchase and Storage 

When you are setting up a vegetable business, you need not have huge storage space as these are goods that cannot be stored for a longer time and are sold on the day of purchasable or a few days after. They need to be thrown away if not sold in time because of their perishable quality. But you have to have a proper refrigeration system in your storage unit for your goods to stay fresh for a longer period. Try your best to buy vegetables early from a local vegetable market and maintain the quality of your purchase. You can also integrate with nearby farms where you can assure them the fixed price and cut the middle man out of your business.

Pricing and Packaging

As mentioned earlier, the relationship between the thella-wala vegetable vendor and our household is very harmonious. The pricing is negotiable and requires minimum packaging. When you are set to have a vegetable business, integrate with these thellawalas to work for you as a delivery man. Don’t go overboard with the packaging even if you are delivering your product. Have a price range that is similar to the local market. The customer shall be willing to pay a little extra as the commodity is available at their doorstep and the service is good but you should not expect a very huge profit through this. You should try to keep the packaging to the minimum as is advised for pollution control. Use paper bags and packaging. It will be good for the environment and cut your packaging cost too.

Understand your customer

People find nothing wrong with the existing system of buying and selling of fruits and vegetables. Many vendors are roaming door to door with fresh products and the buyers are happy with them. Why do you think they should choose to do business with you? It depends a lot on the quality and quickness of your products and their delivery. 

We are undergoing a pandemic and even after that, safety guidelines will be imposed and people will be varied of that. Take advantage of the situation. Ensure the safety and hygiene of your customers with no contact delivery system and sanitized fruits and vegetables. Also, keep multiple payment options ready when you set up a fruit and vegetable shop online as people are most likely to use Paytm and other UPI based modes of transactions along with cash on delivery.

Use of technology and e-commerce

Since you are ready to hand out deliveries, there should a medium through which people should be able to place their orders to you. Make sure you have a phone that is always available and have multiple numbers on which orders can be placed to your vegetable business simultaneously. You can also set up an online portal such as a website or an app that is easy to use for people of all ages. Categorize your products systematically. You can put up various types of discounts.


Along with propagating websites and apps on different platforms, set up their Instagram and Facebook page so that idea reaches a diverse audience of that medium. Market your website as much as you can both offline with pamphlets and online with social media ads. It is an investment that never fails. You can go for on-page and off-page SEO of your site. Use various discount offers to attract the audience and take proper feedback from the customers who have purchased from you and if they would recommend your service to their friends. You can also set up a WhatsApp Business profile for keeping the customers intact and providing them with various personalized offers according to their needs. Also put banners and hoardings advertise your business idea. Ask your customers to share your business with their friends and peers.

The vegetable business includes selling perishable goods that have to be given more care. It is a business of building a relationship with your customers even if they are purchasing from you for the first time. Make them believe that this is what they need and this is the future and you are there to work for them. This business will require you a lot of discipline and determination but once you set your foot on the ground and settle in the market, the competition becomes a lot easier to face. People will understand that this is the most convenient method of shopping for vegetables and you’ll start expanding and earning more profit every day. Until then, all the best!


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