HOW TO START INSTANT FOOD MANUFACTURING BUSINESS
India as a country loves food. We have a big population of people and most of them think of themselves as a connoisseur. It won’t be a hyperbole to call us passionate about food. It is with the time that our life has become so fast-paced that there is no time to stop and prepare a full-fledged meal for ourselves. It is even not possible for those who are living away from their homes working jobs or studying. They miss comfy food and spend most of their earnings on the pricey restaurant food. Their only savior has been Maggi! The name that has become synonymous with all the instant noodles there is in the market of various brands. The brand was one of the first instant foods to be introduced to our country but recently many other investors coming to the instant food manufacturing industry and now we have many delicacies, like idli, sambhar, vada, poha, pasta, noodles, and many more as an option to cook food instantly that are a lot cheaper than the restaurant food and taste equally good. This market is huge and there is a big profit on this. The global ready-to-eat food products market is expected to expand at a CAGR of 7.2% during the forecast period (2016–2026) and is estimated to be valued at US$ 195.3 Bn by the end of 2026 this means that Increase in disposable income and consumer preferences for healthy and convenient food coupled with the rising demand for snacks and fried food products are expected to further boost the demand for ready-to-eat food products and thus is a great market to invest in.
Let’s have a look at how you can start Instant Food Manufacturing Business:
Create a Plan
Decide beforehand, if you are manufacturing, you need to understand it is not an easy task and requires a good understanding of the science behind packaged food. Your scale of instant food manufacturing business will depend on it a lot. With that decide what will be your reach. As it is an online store, what storage area you are going to keep your goods in, and what will be your area of service. Will you deliver out of your town or within it?
Make a plan for what is going to be the size of your business at first. The growth will only follow if you thrive in the market and the instant food manufacturing business needs investment and time when you are creating a new brand. You will also need a workforce that will help in making the recipes for those instant foods. A team of researchers to check if the recipe is safe and a factory where all this can be manufactured. So plan accordingly.
Decide on product
There is an array of products that are available in the market, you have to first decide what are the products you are want to sell and what is your area of expertise. Is it like noodles, pasta, and western or continental food or you’ll be manufacturing recipes for Indian food such as poha, idli, vada, etc? You are selling your brand, understand it is the quality and variety that sells in the instant food manufacturing business so don’t compromise with that.
Always have a distributor who can provide you with the raw material for your product.
The business will expand and the list can always increase but decide first what is your introductory range and how influential it is and will it get enough attention.
Decide on the size of business
The business has a lot of scopes to grow as there are numerous types of food available that are being transformed to instant foods recipes but keeping in mind that you are starting hot and fresh and you are making your product, arranging resources for it can be a task in itself, it is better to start small and develop as your customer base develops
License and Permit
To start any business in India, you need to have legal permission sorted beforehand to avoid any hassles with government officials. You’ll need to get yourself registered as a business person, get FSSAI approvals, and get all the documentation handy.
You are making your new brand, make sure you get a patent by your brand name so no one can copy your products.
Even if you are making your products or just selling products from different brands, you’ll always need storage space. Depending on the scale of business and the sales of goods find a place that is not too big or too small for your instant food manufacturing business.
Create an e-commerce platform
It is of prime importance! To set up a packaged snacks business on instant food manufacturing business, along with offline you must have an online store as many people are shifting towards e-commerce to buy products. You need to set up a user-friendly glitch-free website or an app. Appoint a technician who would be available at all times to prevent any probability of site going down as it is a big turn off for users. Make the online interface easy to use as it’ll be used by people of all age groups who are not tech-savvy. The easier and smooth the handle is the better will be the inclination of customers in using the site, creatively categorize your products. Make combos that are usually bought together and advertise them on your app or website.
Social Media presence and Marketing
Be ready to do a lot of marketing. Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your instant food manufacturing business. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you already have an offline store and most customers who have done business with you will keep your number saved, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers.
Create a brand name and logo
Although this sounds very common but if you are going to start an instant food manufacturing business and will sell products made by you, understand that a brand name is very important in this industry. Decide for yourself a brand name that people, when hear, easily can visualize what snack you are selling and there is no confusion in their mind about what the product could be. Make sure once you decide the name and logo of the brand, get a patent.
Help from Influencers
Take help from the local influencers of the city by sending them free products and ask for them to promote them for you online. People listen to the influencers they follow and this can help you build a popular base quickly.
The world’s population is growing, people have very little time for themselves and they are never going to stop eating. Invest in the instant food manufacturing business and enjoy its benefits. Today and tomorrow. All the best!