written by | October 11, 2021

Right steps to draft a Small Business Plan


It takes a lot of courage to set up any business be it small or big. With the current state of the economy of our country and unemployment rate, more than willingly, we are required to show this valor and dip our legs in the huge sea of business industry. There are multiple options available for us to choose from as to which business we should start be it high or low in investment. There are few necessities that we must know to avoid landing into any trouble. There are a few tips you must know before designing a business plan for your new venture be it online or offline. Make sure you have gone through various risks that are involved in starting a new business along with the profit. Keep looking at various market trends and government schemes that are focused on small and medium industries and make sure you make the best out of them.

The following are the few things you must keep in mind before starting a small business.

Generate funds

This is amongst the first things to do. You are setting up any business. It will require a principal investment. Even though it is a small scale business. Get yourself sponsors who are willing to support a local business and have your back in tough times.

Do your research

To open small scale business, as easy as it sounds, is not an easy venture to open. You have to do a lot of research about how the market functions and what is the demand and supply chain in this business. The business requires your understanding of trends, styling, and presentation. You need to have a great shopkeeper’s skills and a compassionate personality. You must know how to attract customers to your shop.

License and Permit

To start any business in India, you need to have legal permission sorted beforehand to avoid any hassles with government officials. You’ll need to get yourself registered as a business person, get all the necessary approvals, and get all the documentation handy. 

Customer Base

Before you think of setting up any business, you keep in mind your target audience. Set up your advertisements and marketing focused on them and your resources. 

Understand your customer

Focus on the needs of your customers. Follow the pattern of what are the products which are demanded by them the most and keep in mind the variety of products they would like to have. Keep the stocks up and the quality of your products intact. Provide them with the service they demand and listen to their queries and concerns. There are many businesses in which people don’t shy away from buying fancy products so go overboard if you are one who wants to sell them, make sure some prospects will be willing to buy them too, or else you’ll never be able to gain profit.

Decide on products

There is an array of products that are available in the market and the range is huge! You have to first decide what are the products you want to sell. As time is changing design, trend, requirements of the items change accordingly. They may include big or small, expensive or cheap, heavy. Any business will expand and the list can always increase but decide first what is your introductory range and how influential it is for the local public and will it get enough attention.

Marketing on different platforms

Be ready to do a lot of marketing. Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your online snacks business. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Put up small hoarding in the school, university campus areas, or near the job hubs. Go old school and hand our pamphlet whenever a customer arrives. Since you already have an offline business and most customers who have done business with you will keep your number saved, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one-to-one messaging which has become one of the best provisions of converting prospects to customers.

Find the right distributor

Make sure you have a distributor who can easily make you available with the supply whenever you demand them and have access to the list of items that is trending in the market. Your customers should not go empty-handed from your store just because you didn’t have enough variety in your store or product in hand.

Go online

Setting up any business requires a strong local connection and communication so that the business can propagate but with the rise in the use of e-commerce, things have become a lot easier. Make a website for your retail shop and set delivery boundaries according to yourself. Arrange your products in different categories and use various models and tools which are available online to make your website catchier and more attractive.

Find a delivery system

Your business is connected to your customers via delivery services. Make sure you choose a reliable one. It’s so crucial that it can make or break customer relationships. The delivery service you choose should be prompt in the areas where you operate and should have a strict contract and punctuality regime to follow. A customer will prefer to buy from you only when the service is quick and you are delivering it to them at the earliest. So be quick. Have a set area where you are willing to deliver your commodity. Do not be lenient with a boundary as the investment done in this business is very high and the risk is at every step


The location of your business matters a lot. Try to keep your shop away from a place where there are already several stores available. Open a store in a densely populated area so even if there are competitors around, you will always have people buying from you. Buy or rent a space that is big enough to equip all your equipment and has storage space for your baked items. 

Get the Manpower

Have in-house staff that will carry out tasks like serving, billing, loading, shifting, etc. Once you have a store and you desire to build it bigger, have a trusted group of people who will help you on each level as this is not a task that can be handled alone. Build a team you can trust.

Highlight and Infrastructure

The first impression of your business matters a lot. People get attracted to the looks and infrastructure that is designed by you. Even if you keep the interior pretty basic, try to keep everything neat and clean.

Starting any business takes a good amount of planning. If you want your new business to succeed, understand the risks that come with entrepreneurship. It often takes a few years to get a business off the ground even with the best-laid business plan and advanced marketing. To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. All the best!


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