Khata Book Udhar Bahi Khata, Credit Ledger Account
The state of Meghalaya is one of the seven sisters in India’s northeastern part, which stuns visitors with its scenic and lush green beauty. The food here is mainly grown from staples like bamboo shoots, bananas, rice, local fish, fresh garden vegetable curry, and meat. Their cooking utensils, recipes, and cuisine depend on the locally available produce and can be subdivided into three distinct styles. These cooking styles and Shillong food culture are part of the main tribes of Meghalaya, namely the Khasi, Jaintia and Garo tribes, who typically use bamboo shoots, baskets etc., for cooking. They also use the banana stem, leaves, flowers, etc., very innovatively as food wrappings, serving platters and more.
Meghalaya’s food is now popular all over India. Think momos and the mouth-watering spicy chutney that accompanies it! Though it has major food items like noodles, momos, and steamed rice, the secret treasure trove of Meghalaya cuisine can successfully inspire a street food business as well. Meghalaya cuisine also includes popular food items from Assam, North India, Bengal and even China.
The tribes of Meghalaya and their cultural cuisines heavily dominate the Meghalaya cuisine and food culture in Shillong. Authentic recipes of the Jaintia and Khasi tribes are popular foods of the locals and are a hit among tourists as they are available as street food.
Meghalaya’s Shillong has various authentic food places from street stalls to high-end restaurants. Areas like the city centre and Police Bazaar are prime areas for street food. Tourists can use the low prices to try out more than one dish at such street food outlets at the cost of a meal in a top restaurant. While momos, rice pancakes and noodles immediately spring to mind, the Meghalaya cuisine has a wide range of traditional foods, authentic dishes and even dishes that can be customised to suit your palate.
Here are some of the most typical Meghalaya dishes and Assam food names that one can use as inspiration for the street food business.
Also Read: Famous Street Food of Manipur
People worldwide seem to love street food as it gives them an insight into the traditional food of Meghalaya, its flavours, produce etc. Snacks or lunch can now be healthy and cheap with Meghalayan street food that is booming. Are you aware that the street food culture and make-shift food stalls have grown over 12% despite troubled pandemic times?
The reasons can be some of the following:
When you think of starting a business venture based on Meghalaya foods, here are some factors to keep in mind-
Conduct thorough market research of the famous food of Meghalaya before you start. This means that you need to study the market for:
It is all about the location in the dining business. A successful venture is dependent on the ambience provided, available space for dining, the peak hours and rush crowd anticipation, and a lot more. Focus on the famous food of Shillong, its location specifics, the licensing norms for kiosks, food trucks, food pushcarts, permanent stalls, and crowd timings.
Popular areas to locate a Meghalaya traditional food stall would be:
These factors are crucial to your Meghalaya famous food business and vary with city, state, and location. Make a budget every step of the way and try to stay within it. Think if you will self-finance the venture or if you need a loan. If so, from whom will you take a loan? The government and banks may have schemes to encourage small enterprises. As yourself these questions:
These are just some of the starting questions that you need to answer to start a food business in the state.
The food in Meghalaya has a wide variety ranging from spicy noodles, momos to various local items. Street food from the Northeastern States, especially Meghalaya, is popular for its variety and unique taste. However, the journey of an entrepreneur in the food business is never smooth and is fraught with many hurdles, as discussed above. The several business opportunities in Meghalaya street food can easily be exploited gainfully anywhere in India with a minimum of resources. However, accounting, licensing, the State GST compliance, managing and maintaining one’s enterprise at the micro-level can easily take their toll. Did you know that the Khatabook app is specially designed for small businesses and enterprises who can access their accounting and GST software from their mobile phones? It is very easy and can be a single platform to manage business for new entrepreneurs. Check it out today.
1. What items are viable as street food in Meghalaya?
Meghalaya’s street food recipes for Pukhlein, Jadoh, Tungrymbhai, Doh-Khlieh and many more can always be exploited for their authentic Meghalaya flavours as street foods.
2. Are momos, noodles, fried or steamed rice authentic Meghalaya food?
The food in the Northeastern region typically consists of red local rice, noodles and steamed rice dishes made in various traditional vessels like bamboo baskets and stems etc. The food culture is also influenced by the cuisine of neighbouring states and the availability of fresh produce. Thus, they go well with traditional recipes and are popular as short snacks and meals when accompanied by a side dish.
3. What factors are essential in the Meghalaya street food business?
Of prime importance are your location, audience, menu, taste and budget constraints. Also, keep in mind that a successful business takes a lot of planning, budgeting, licensing and accounting procedures. Always research and commit to paper your creative ideas and research findings on the market and its viability.
4. What kind of permits are required to start a food venture?
Licensing of food ventures will depend on the dining area available and the infrastructure provided. It would also require the health inspector’s report about hygienic conditions and the availability of drinking water and electricity, locational no-vending zones, type of food business etc.
5. Why is location so important to start a street food venture?
Your location is of utmost importance to ensure great sales. Whether you decide on a push-cart, food truck, take-away restaurant, fine-dining space or exotic Meghalaya street food casual restaurant, your menu items, taste, and the consumers of your food are essential to your success. Choose your location based on a well-researched plan and choose locations teeming with crowds like a shopping mall, corporate business park, near train and bus stations, parks, public spaces etc. Never forget the water, authentic recipes, cleanliness, trained workforce and parking spaces required to succeed in this venture.
6. What are the street food venture business advantages?
Meghalaya street food business offers the entrepreneur many advantages like low infrastructure costs, reduced overheads and hassles, excellent mobility, a variety of authentic Meghalaya recipes, and excellent profitability.
Khata Book Udhar Bahi Khata, Credit Ledger Account