WHAT ARE THE REQUIREMENTS AND HOW TO START TIFFIN SERVICE BUSINESS
Our country is developing in all aspects and there are a few cities that have managed to get the highest level of advancements. Cities like Delhi, Mumbai, Pune, Hyderabad has seen a major influx of population to them all because of job opportunities and various educational institutes that have opened up. Although people move to these big cities, with lots of hope and excitement and rightly so, they make you available with facilities you never could get in your town but it takes away your peace. You miss your house, your bed, and more than anything, the home-made food. Since managing a job or studies with cooking and taking care of the house is unimaginably tough, people vouch for food from restaurants and hotels every day. This leads to dig a hole in their pockets and burn in their stomach. Hotel food tastes amazing, but one cannot rely on it for even a week for its exuberant flavors and oily gravies. It is the Tiffin Services by local people who make the survivors of these migrants easy. The food that is simply cooked, packed in dabbas provides warmth and keeps the daily struggle of many people away. Tiffin Business deals with catering service where people make food on a larger scale than they do at home, pack them in tiffins, and deliver to their various customers on a contract base. This business has good potential for growth and is very profitable in our country. Many people who have a passion for cooking try their hand in the tiffin business and succeed, but it takes more than culinary skills to start this business. One has to have good planning and management skills and be able to work under pressure and listen to their customers’ tantrums.
Let’s have a look at what are the requirements and how to start up a Tiffin Business:
Before you think of setting up any business, you keep in mind your target audience. In the tiffin business, your customers will mostly be young students or professionals living away from their homes. Set up your advertisements and marketing focused on them and understand the flavors they would like to have in their meal
It is a prerequisite. Your initial investment in Tiffin business asks for tiffin boxes. Buy good quality, sustainable tiffin boxes. Avoid plastic as many people refrain from using it because of its harmful effects and chemical reaction with warm food.
You need to have a big kitchen space where you can cook. Along with that, you’ll need bigger utensils and spatulas than usual to cook food in large quantities. Keep other equipment such as mixer, food processors handy so that they ease out on workload
Depending on the size of the business, if your turnover is going to more than 12 lakhs per annum, get a food and safety license from the Food Safety and Standards Authority of India (FSSAI) and get yourself registered as a business person.
Without having proper skills and passion for food, making a tiffin business success looks like an impossible task. Hire a good chef who has a good understanding of flavors and can cook a variety of dishes.
The demands of your customers will increase as your business grows and it will be hard for you to manage or satiate each one of them. So set a menu for a week or a month. You can always bring changes to it according to your customers’ majority preference but having a plan is a must to start with.
Create a Plan
Since you are manufacturing your food, you need to understand it is not an easy task and requires a good understanding of food and how to cook it in a large quantity. Your scale of tiffin business will depend on it a lot. With that decide what will be your reach. Your delivery system, your menu. You have to make a plan for everything.
Find a delivery system
Your business is connected to your customers via delivery services. Make sure you choose a reliable one. It’s so crucial that it can make or break customer relationships. The delivery service you choose should be prompt in the areas where you operate and should have a strict contract and punctuality regime to follow. A customer will prefer your tiffin business only when the service provided by you is punctual.
This is amongst the first things to do. You are setting up a tiffin business. It will require a principal investment. Even though it is a small scale business. Get yourself sponsors who are willing to support a local business and have your back in tough times.
Marketing on different platforms
Be ready to do a lot of marketing. Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your online snacks business. You can ask your existing customers to share your tiffin facility contacts with their friends. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Put up small hoarding in the school, university campus areas, or near the job hubs. Go old school and hand our pamphlet whenever a customer arrives. Since you already have an offline business and most customers who have done business with you will keep your number saved, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers.
Dabbawalas from Mumbai are an inspiration to all those who are aspiring to open a tiffin service business. Their efficiency and determination to provide happiness to their waiting customers are commendable. If you are looking to open a tiffin service business, you must realise it is just not for profit. It provides happiness and content to those who buy from you and that in return brings happiness to you. Enjoy your venture. All the best!