Bread, chapattis, naan bread, breakfast cereals, biscuits, crackers, and other ready-to-eat foods are all made with atta. Grinding ordinary wheat or bread wheat yields atta, and the flour mill machine is the name for wheat grinding equipment.
An atta chakki, also known as a grain mill, grinds grains into little pieces and turns them into flour. When the grinding is finished, and the flour is formed, the flour is ready to eat. Grains such as wheat, rice, lentils and others are ground to make meals. Those who enjoy roti can use a roti maker machine or get a personal atta chakki machine. You can use the same atta machine to grind rice effectively for individuals who enjoy eating rice. The atta chakki rates are reasonable, and cashback and discounts can help you save money.
Did you know?
Atta chakki business will require an investment of about ₹30,000 to ₹40,000. So, overall, ₹1 lakh investment is required, excluding the land cost.
Easy Tips On How to Start Flour Mill Factory in India
Types of Atta Chakki Machines
Atta chakki machines are available in different shapes and sizes:
- For commercial applications, larger atta chakki machines that generate a large quantity of wheat are employed.
- For industrial applications, these are commonly seen in flour mills. These are large and have a large capacity. These are available in two operating modes: automated and semi-automated. These machines have capacities ranging from 199 to 3999 kilograms per hour. They are massive and can weigh up to ten tonnes.
- The smaller ones, also known as micro flour mills, can be used as domestic flour mills in the kitchen.
Although the working technique of a mini atta chakki machine and a large atta chakki machine is the same, the cost of a household flour mill varies significantly from that of an industrial flour mill machine due to their size differences and the nature of their operation.
It is important for your flour mill business plan to have some essential steps. Let’s look at how you can make a business plan for selling atta chakkis.
1. Know Your Customer
Concentrate on your clients' requirements. Follow the trend of which things they most frequently request, and bear in mind the range of products they would like. Keep your stock levels high and your product quality high. Provide the quality customers expect and pay attention to their questions and issues.
2. Customer Reviews On the Internet
We just covered gathering reviews, but they need their area as they're vital for businesses and micro-businesses. Publicity is one, if not the most, effective way to get the word out about your company to the right people. Reviews on legitimate sites like Google, Facebook and Yelp are better than webpage comments.
3. Organise Webinars for Industries
You can host complimentary webinars for your atta chakki business about the use and relevance of atta chakki. Also, how to develop a small to medium-sized business around them and why this is an excellent market to invest in. Create ads or events on Facebook, which is a simple process. It is an essential business resource for Facebook.
4. Conduct Keyword Research
If you're running a full-fledged SEO campaign for your atta chakki business, you can hire someone. If you're very much an SEO guru, in which case you'll (ideally) know what you've been doing.
Keyword research is the first stage of any SEO strategy for newcomers, and it can help you establish user intent and determine what your target audience is looking for. It would take several blog entries to cover this in sufficient detail, but this complete guide on search marketing for SEO is a fantastic place to start.
5. Make a Platform On E-commerce
It is quite important. Building websites and web pages nowadays take only a few seconds. You can engage a specialist to create a website for atta chakki and their business. Hire a professional who will be accessible at any time to avoid the site falling, which is a deal killer for consumers. Make the internet experience simple to use, as it will be utilised by individuals of all ages who aren't particularly internet-friendly. Customers will be more inclined to use the site if the interface is simple and easy to use. Create unique categories for your products.
6. Create the App
Although the online atta chakki business is young, it is critical to publicise it, and smartphones facilitate this process. App-based innovation has made life easier and has also made online purchasing enjoyable. You no longer need to access your computers or laptops to shop online, and the mobile phone fulfils the requirement. Connect your page with a user-friendly webpage to make the payment process easy for your consumers.
7. Use Email Marketing
Ensure that you have a system to collect email addresses from web users. Add an email signup form to your website and start collecting consumer information. You can then use this information for various commercial reasons, including email marketing and establishing custom Facebook groups for targeted marketing. You can advertise and describe your goods in your emails and then deliver them to prospective buyers. Those who are enthusiastic should contact you using the email addresses provided. Even if the buyer isn't interested, they'll remember your name for future needs.
8. Marketing Through Video
It would be foolish to overlook the explosion of video in recent years. Join the crowd and begin experimenting with video marketing.
To begin, create a YouTube channel. You don't need to make Hollywood-style films; a basic video blog of the atta chakki machine will suffice. If you have anything worthwhile to say, say it on video. Please put it on your website, promote it on social media and include it in marketing emails to make it highly accessible and marketable material.
You may also use your channel on Youtube to broadcast educational videos, tutorials, or how-tos to be discovered by individuals looking for what your company has to offer. Many inexpensive video-making alternatives are available, and you may also include videos in your blog entries to improve their SEO quality.
9. Interact with Professionals in the Field on Twitter
Twitter might not be for everyone, but it does have a lot of advantages. Because it's a site where anybody can talk to everybody, it's a terrific platform for connecting with industry professionals and prospects. Communicate with customers' comments, retweet the greatest viewer-generated material and participate in industry conversations honestly.
Also Read: LED Light Manufacturing Business
10. Marketing on Social Media
Set up their Instagram and Facebook pages in addition to spreading their websites on other platforms so that their idea reaches a broad customer base of that medium. Promote your webpage as much as possible. It's a bet that always pays off. Your website can benefit from both on-page and off-page SEO. Use numerous special discounts to entice clients and request feedback from those who have purchased from you and whether they would suggest your business to their family and friends.
LinkedIn has evolved into more than just a place to submit your online résume. It's also a way to participate in group conversations, communicate with potential clients, build new alliances or network online. Before conducting business with you or your firm, potential clients can research you or your company to see how many employees you have and to learn more about the firm's personnel's backgrounds. You may also use LinkedIn to promote your company indirectly by participating in group discussions and giving links to relevant information on your website. Just make sure you're not pushing your material all of the time.
b) Google Analytics
Make sure Google Analytics is connected to your website. It's a gold mine of useful information, so take your time wrapping your head around this one. Examine how visitors interact with your site, uncover trouble areas and find out which pages are the most popular. Using this data, you may make thoughtful and educated changes and enhancements to your site. Make an effort to acquire local coverage.
Pitching your atta chakki business news to the local press may seem scary. But the truth is that local blogs, newspapers and online publications are always looking for new content. See if you can offer an item to your local news outlets, whether it's a content marketing piece, a resource list or a newsworthy update about your company. If your company's narrative is fascinating enough, you might be able to persuade somebody else to write a feature story about it.
c) Social Media Influencers
Celebrity endorsement is a multibillion-dollar industry. For those unaware of how it all functions, a company pays or gives away products for free to a blogger or influencer with a large social media following. In exchange, the influencer promotes your product on social media, which has a lot of power. Influencers with large followings can command exorbitant fees. Still, those with smaller followings (dubbed "micro-influencers") have great user engagement and are frequently prepared to post anything in exchange for a free item or sample.
d) Participate in Forums, Blogs and Online Discussions
Establishing oneself as a credible industry expert and a voice of authority is important in internet marketing your brand. Take the effort to participate in relevant forums, blogs and social media discussions to establish your reputation.
Provide genuine assistance and answers to questions that have been posted. People will value your opinion and, with any luck, will become customers as a result.
In this day of packaged food, selling atta chakki can be challenging, but it is one of the most basic and important necessities for the food sector. Therefore we know the need will never decline. Roti lovers can utilise our roti maker machine or get a personal atta chakki machine. Thanks to the rise of online business and marketing, it has never been easier to share your ideas with others. Make use of technology to help you succeed in this industry. This article, I believe, will greatly assist you in determining the guidance needed for making your business reach exponential heights.
Follow Khatabook for the latest updates, news blogs, and articles related to micro, small and medium businesses (MSMEs), business tips, income tax, GST, salary, and accounting.