TYPES OF AATA-CHAKKI MACHINES AND HOW TO SELL THEM ONLINE
There are numerous types of breads cooked in the world and flour is one of the most basic ingredients used in it. In India where we consume, Rotis, chapatti, phulka or parathas at least once a day be it any meal. In India, apart from wheat flour, many other grains’ such as Bajra, Jowar, Ragi, etc flour is used to make different types of bread.
With popularity of fast food in India, flour is also being used for pizza base, buns for burgers, breads, and other cookies and biscuits. It is very evident that it is a must have product at all times in our households or for any food business. How do you think this flour is procured? The farmers harvest the wheat and it reaches the mills. Here with the help of huge machines which are also called Aata-Chakki ground the wheat or other grains and flour is produced. This flour is of different thickness and of different gradient and it depends on the type of aata-chakki used for them. You must have heard stories from your parents or grandparents about how they used to get their own flour by getting their selected wheat variety grounded in front of them at a aata-chakki shop in your neighborhood and how it was the best quality of Aata present and there is nothing in comparison to that. Here you can learn a bit about those aata-chakkis.
There are various types of Aata Chakkis in Market. Let’s have a look at a few types based on industries they are used in:
Industrial Aata Chakki Machine
These are used in Flour Mills. These are huge in size and have a great capacity. These come in automatic and semi-automatic operative mode. The capacity of these machines go from 200kg per hour to 4000kgs per hour. They are solid and weigh up to 10 ton.
Commercial Aata Chakki Machine
These machines are used by the shops who have small scale business of aata chakki. They ground the wheat brought to them by the customers and take money for the small process of grounding
These machines are automatic or semi-automatic operated and run on electricity. The power rating is usually between 31-100 HP and capacity of grounding is 150-200kg per hour
Domestic Aata Chakki Machine
Since people have realized that purity of food matters a lot and you can hardly trust how food is processed. Many people have adopted the domestic aata-chakki options. These are small aata-chakkis that run on electricity, weighing almost 55-60 Kgs and come in size of small refrigerator. It has capacity of grounding 8-10Kg per hour. These are operated automatically and are a very good option for any household.
Let’s have a look at how you can promote Aata-Chakki online
Go with Email Marketing
You can advertise your products and detail them in your emails and send them to your potential customers. Those interested can definitely get back to you through the email ids. And if the customer is not interested, they at least will know your name for future requirements.
Organize Webinars for Industries
You can organize webinars for free about the use and importance of Aata Chakki and how one can build a small to medium scale business around them and how it is a good market to invest in. Put up ads or events on Facebook which is quite easy to do. It is one of Facebook’s very important business tools.
Create an e-commerce platform
It is of prime importance! Nowadays building websites and webpages are just seconds’ work. You can hire a professional who can make website about Aata Chakki and business around them. Appoint a technician who would be available at all times to prevent any probability of site going down as it is a big turn off for users. Make the online interface easy to use as it’ll be used by people of all age groups who are not tech-savvy. The easier and smooth the handle is the better will be inclination of customers in using the site, Categorise your products in a creative way
Social Media and Marketing
Along with propagating websites on different platforms, set up their Instagram and Facebook page so that idea reaches a diverse audience of that medium. Market your website as much as you can. It is an investment that never fails. You can go for on-page and off-page SEO of your site. Use various discount offers to attract the audience and take proper feedback from the customers who have purchased from you and if they would recommend your service to their friends. You can also set up a WhatsApp Business profile for keeping the customers intact and providing them with various personalized offers according to their needs. Also when you have a set of boundaries for delivery of your goods, don’t go overboard and stretch them as these are big profit cutters and you should be aware of it.
Develop the app
Online Aata Chakki business although new to this it is important to popularize it and mobile makes this process easy. The App trendy technology has not only simplified things but also made online shopping easy and fun. You don’t even have to open your systems or laptops to shop online nowadays. Mobile does the needful. Integrate your site with a user-friendly website so it is easier for your customers to carry out the transaction.
Understand your customer
Focus on the needs of your customers. Follow the pattern of what are the products which are demanded by them the most and keep in mind the variety of products they would like to have. Keep the stocks up and the quality of your products intact. Provide them with the service they demand for and listen to their queries and concerns.
Selling Aata Chakki in this era of processed food can be a tough job but it is one of most basic and important requirements for food industry and thus we know the demand is never going down. With the rise of online business and marketing, it has become a lot easier for you to share your ideas with people. Make use of technology and rise and shine in this business. All the best!