written by | March 15, 2022

What Makes the GoliVada Pav Business in India Highly Profitable?

Since its inception in 2004, the Goli vada pav has slowly but surely captured a large share of the consumer market with its delicious range of vada pavs at a nominal price.  After an initial investment of ₹40 lakhs, the Founder was able to raise ₹1 crore in Mumbai, the Founder Venkatesh Iyer, opened a chain of takeaway outlets.  A humble venture that started with one outlet has now expanded to 300 stores across 100 cities and 20 states of India.  Goli vada pav has now become the largest retail business in this space across India. In Mumbai, vadas are made at one central factory, from where the company’s trucks transport them to different localities. They serve not just mouth-watering vada pavs but also serve rolls, pops, cheese corn, dessert sweet, fries, and everyone's favourite pav bhaji.

Goli Vada Pav has something to please everyone's taste buds. The variety is wide-ranging and delicious. A unique flavour is the Sabudana-flavour Vada Pav which is made especially for individuals who observe fasting rituals. These vada pavs are incredibly reasonable, ranging from 15 to 60, allowing you to enjoy finger-licking food. So, if you're a Vada Pav fan who doesn't want to spend money on an expensive meal but still wants to eat good food, the Goli Vada Pav shop is your best bet. 

Did You Know? You can earn a revenue of ₹ 100,000 by selling only 400 vada pav on a single day!

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The Vision and Success Behind the Humble Goli Vada Pav

Venkatesh Iyer identified a large opportunity of making an Indian version of McDonald’s burgers. His sharp acumen made him realise that Indians would love a local version of McDonald’s especially if they are made with an Indian flavour and are sold at nominal costs. This set the pace to start the Goli vada pave business which has now become extremely popular with all segments of Indian society.  Mr Venkatesh, the company's current CEO, saw a market of 500 million Indians, largely teenagers and young adults, willing to pay anything between ₹10, 20 or even a little more for a spicy and delicious vada pav. He realised the working class which is always on the run would welcome an affordable and filling vada pav on their way to work or back home.

Goli Vada Pav first opened its doors to the public as a Fast Service Restaurant in Mumbai. The first outlet was started in Kalyan by Venkatesh Iyer and Shivadas Menon at an investment of 40 lakhs. The business has witnessed a turnover of almost 45 crores after a roller-coaster of obstacles with a daily sale of more than 70,000 vada pavs. This is one of the most significant accomplishments that has paved the way for other businesses such as Saravana Bhavan and Haldiram.

Key Aspects of a Goli Vada Pav Franchise

  • It is thought to be a tried-and-tested business concept.
  • A healthy consumable product that caters to local appetites
  • End-to-end assistance in Logistics, including stock replenishment
  • Centralised activities which include sourcing and purchasing of ingredients, packaging 
  • Consistent research and development on the product
  • Dedicated training is given to employees
  • Marketing assistance
  • Hygienic kitchen premises with ready products to cater to clients

What Are the requirements to qualify for a Goli Vada Pav Franchise? 

Area 

You need to have a land space of at least 350 square feet. This should be preceded by an additional 15 feet of space in the front for the comfort of consumers. 

Location

The location should be ideally close to academic institutes like colleges, commercial premises like offices, residential localities, railway stations or a crowded commercial shopping area.

Sanitation

The said premises should have a regular supply of clean water at all times.

Staff

For smooth and seamless customer service, you need to employ at least four individuals to manage the operations in an efficient manner.

Investment

A Goli Vada Pav franchise can cost between 8 and 10 lakhs. This will enable you to cover all costs for interiors, décor, kitchen equipment, and other essentials. The company charges a franchise transfer fee of 37,500.

Benefits of becoming a Goli Vada Pav Franchise

Unique Selling Proposition

The Goli vada pavs are sold at very nominal prices. These pocket-friendly prices have made them a huge success across outlets in India. Their additional offerings of fries, rolls as well as desserts have added to the revenues of the organisation.

Assured Sales

 The Goli Vada Pav brand is known to make a sale of almost 75,000 – 1,00,000 vada pavs on a single day. Every outlet can avail of handsome revenues because of the goodwill the brand already enjoys 

Standardisation and Technology

The central manufacturing capacity incorporates technology that helps to store the vada pavs in a frozen form. These are then sent to the various outlets at intervals of two or three days.  The brand’s technology has made it possible to increase the shelf life of the vadas to almost nine months. This eases the burden of the various franchises across the country which would otherwise have to source everything locally.

Experience and Training

The brand assures admirable training to all its franchises. This serves well to maintain the uniform practices of the brand across its various outlets. The brand has set up a Goli Academy which trains school dropouts or students who have successfully completed their tenth standard. These individuals are trained in various departments like franchise management, customer service, store management as well as addressing client issues. The Academy also trains its employees to enhance their skills at team building, employee motivation, hygiene maintenance, and business operations.

The Process involved in establishing a Goli Vada Pav Franchise in India

The application process is simple and easy to follow. Given below are the various stages involved in the same:

  • Go to golivadapav.com, the company's official website.
  • Go to the Franchise tab.
  • Complete the necessary formalities by keying in all required details as stated therein.

Once you have completed all the formalities, you will be contacted by the appropriate authorities within a span of a few days. The company has a three-to-five-year duration for every agreement it enters into with its franchises. You may choose or not choose to renew it after that time duration.

Also Read:  Which Is The Best Momo Franchise In India?

Brand Popularity

The brand has earned a reputation for its tasty and hygiene products which are sold at affordable prices.

Best output ratio: You don’t have to face customer grievances over delays in timings as every outlet is supplied with frozen vadas which enjoy a long shelf life. You can fry at least fifty of these within six to ten minutes.

Easy to Carry

Vada pavs are easy to carry and you can have them on the go. They are affordable, appetising and filling

A Strong Supply Chain

Goli Vada Pav maintains a close eye on its supplier chains. Their products are made in a completely automated hand-free frozen plant. Their products have a 9-month shelf life as well.

Conclusion

You would have understood from this article how a person like Venkatesh Iyer initiated the Goli Vada Pav business, on the basis of a realistic assessment of local demand. While the products are delicious and affordable, the brand has also created employment opportunities for many individuals. The investment requirements are reasonable and the earnings are attractive. Vada pavs are a wholesome snack which will continue to be a hot favourite for everyone.

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FAQs

Q: Is a Goli Vada Pav franchise a good investment?

Ans:

Yes, it is a highly attractive investment. The brand is reputed and has its own training academy. The technology they use helps maintain the freshness of the products. Vada pav is a snack that everyone relishes and you are sure to reap a lot of profits.

Q: Is it easy to become a Goli Vada Pav franchise?

Ans:

The process is very simple. Goli Vada Pav franchise outlets cost between ₹ 8 to ₹ 10 and 12 lakhs. Goli Vada Pav charges a franchisee transfer fee of 37,500 rupees. Once you complete all the formalities, the brand assists you in all your endeavours for you to start a successful franchise.

Q: How did Venkatesh Iyer decide upon the concept of a Goli Vada Pav?

Ans:

Venkatesh Iyer, an investment banker, came up with the idea while sipping chai and eating Vadapav in 2003. What he saw was a McDonald’s outlet being set up. This and the vada pav he was having made him realise that an Indian McDonald’s burger would cater to the local taste buds of Indians.

Q: What went wrong with Goli Vada Pav?

Ans:

Mr Venkatesh knew that without consistency in flavour and standards, he wouldn't be able to build Goli Vada Pav as a brand. Another difficulty was that ingredient prices were not constant. The seasonal prices of onions and potatoes impacted the profit margins.

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