Chai Kings is a Chennai-based tea Franchise Business and is an emerging player in the tea business market. Indians start their morning with a beverage, generally tea or coffee. Thus, a large part of India's beverages and food businesses offer tea. The evergreen tea is the centre of the Chai King’s franchise which serves 15 different tea flavours. Tea in India has grown India with around 460 thousand hectares under cultivation, producing about 1010 mil kgs of blends like Darjeeling and Assam tea leaves. This is followed by Tamil Nadu, which have about 700K hectares and a production of 160 mil kgs of Nilgiri tea. Kerala (with its famous chai kadaas) has 35K hectares of tea cultivation, accounting for 57 mil kgs of Kerala Kadak tea and Karnataka with 2.25K hectares producing around 6.5 mil kgs with its Coorg tea, being the essential tea blends grown in India. Therefore, as per such astounding numbers, starting a Chai Kings franchise has a significant scope of growth and profitability.
Did you know? India consumed 1.1mil tons of tea in 2020, and with a projected CAGR of 4.2% for 2022-27, the tea consumption is set to hit the 1.40 mil tons of tea consumption.
Why open a Chai Kings Franchise?
- The tea business in India ranks number one in the consumer market.
- Indians consume coffee and tea regularly throughout the day, and about 80% of the local produce is consumed within the country.
- The demand for hot tea spikes in winter, but tea is also considered refreshing any time of the day and in any season.
- Tea as a business opportunity has been proven by the Chai Kings in the south of India.
- With over 40 outlets, the CEO of Chai Kings, Jahabar Sadique, has stated that their franchise operations will soon cover Bangalore, Puducherry, Coimbatore and Hyderabad and expand to 500 stores within the next 5 years.
- A large part of the 1mil USD funding by Chennai Angels that was recently raised will be used to strengthen the franchise model, supply-chain management and operational capacity building.’
Do you see yourself taking up this profitable opportunity in the chai king’s franchise operations? You will find all the franchise details you need below.
Who owns Chai King?
Chai King was started in 2016 October by two entrepreneurs and Chai Kings owners, namely:
- Balaji Sadagopan, Co-Founder
- Jahabar Sadique, CEO and Co-Founder
The enterprising duo’s venture has grown tremendously, and Chennai Angels recently invested USD 1 million in their business which is now available as a franchisee business.
The Chai King story:
- Chai Kings, founded in 2016 October, was the brainchild of Balaji Sadagopan and Jahabar Sadique. Before growing and setting up their franchisee model, they started with four outlets in Kilpauk, Mount Road, T Nagar, and Anna Nagar.
- The chai from the Chai Kings can be enjoyed at their outlets, ordered online, and even offer takeaways in 500ml cardboard flasks. Popular chais are the with/without milk, herbal, ice tea, teas with masala, dum, ginger, Sulaimani, lemon, tulsi, hibiscus, apple, etc.
- Chai Kings started as Bon Fresh Foods situated in Medavakkam. Post their first outlet at Kilpauk; they launched two more outlets in barely 15 days.
- After quitting their IT jobs, the entrepreneurs wanted to fill the gap of people for a good cup of tea when at work or on the go where people do not have to compromise on hygiene, quality, or freshness.
- The Chai King brand uses only fresh ingredients like tea leaves from the Nilgiris, Darjeeling, Assam, etc., tulsi, ginger, cinnamon, etc., which have proven ayurvedic and nutritional properties.
- Their service model caters to walk-ins and makes the chai available as a take-away, that too in green cardboard boxes with electric vehicles used for delivery, so the environment does not suffer!
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Business tips for starting a successful Chai Kings Franchise:
The following tips can help you successfully convert ideas into a profitable venture, no matter which franchise, business, or a startup idea you choose.
- Keep in mind that you leverage your knowledge, background, experience and skills when you start your business venture.
- Research the idea, demand, market potential, etc. Never be afraid to venture out into something new and fresh.
- Plan your budget well and have a creative marketing strategy to ensure your profits increase and the payback period arrives quickly.
- Check out and calculate your returns on investment and anticipated turnover for each opportunity you choose and have in mind.
- Several franchise operation ideas like the franchise offers of Chai Sutta Bar, Cafe Coffee Day, etc., are good to compare before you startup.
- If in doubt, research it and use professional help and mentors whenever and wherever needed.
- Put your necessary licensing and permits in place and ensure your accounts are properly maintained.
- Use mechanization and technology to quicken your processes and an app like Khatabook to help you stay abreast of the latest news in businesses.
- GST registration is mandatory. Make sure your accounting and banking are accurate up to date to save yourself from financial problems later.
- Learning never stops, and gaining experience is an ongoing process that you can safely do in franchise offers. Engage in online courses, certified training institutes, etc., where you can upskill and add value to your business.
Chai Kings franchise details:
A franchise operation is considered safe. The entrepreneur invests in a well-known brand with an established market, thereby reducing the risk of failures and with ambitions of earning a sizeable profit as a Return on investment (ROI). You can know the step-by-step guideline for opening a Chai Kings Franchise by directly contacting the business at info@chaikings.com.
Given below are all details you will need to invest in the Chai Kings opportunity. Let’s take a quick look.
Investment:
Chai Kings franchise operators require a solid financial backup. You need a Chai Kings investment of ₹8 to ₹20 lakh.
Experience:
The person running the business or the entrepreneur will need the following experience.
- A few years of experience in the food services industry through the franchise agreement provides support and training.
- Need to be an experienced company or owner to run the day-to-day business operations efficiently.
Location and area details:
Starting the tea café business, the beverages and food sections need a commercial area with many footfalls. The area required is from 400 to 2,000 sq. ft close to a railway or bus station, educational institution or shopping high street. You need not own the place but can rent commercial space reasonably. The rent depends on the location and you can expect an investment of ₹20 to ₹50 lakhs.
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What is the Franchise fee of Chai Kings?
For any Indian location, the Chai King Café franchise cost can run to about ₹15 lakhs. Though the average cost may vary, the anticipated franchise cost can range between ₹15 to 20 lakhs. The cost of franchise operations and details of Chai King's offer is given below:
Particulars |
Investment |
Commercial space |
400 to 800 sq. ft minimum |
Equipment and machinery |
₹3 lakhs |
Furniture and décor of interiors |
₹5 lakhs |
Raw materials initial investment |
₹2 lakhs |
Franchise Fee |
Not disclosed except to franchisee and expected to be in the range of ₹5-6 lakh |
Total investment |
₹15 lakhs |
ROI |
108% |
Payback period |
7 to 10 months |
Royalty fee |
Generally, 2% of turnover |
Term of agreement |
Normally for 5 years |
Official website |
https://chaikings.com/ |
Contact details |
Call for details on 044 4285 7272 Email Address: info@chaikings.com |
Headquarters |
Bon Fresh Foods,#47, Jamal’s Palazza on Medavakkam High Road, Keel Kattalai of Chennai 600117. |
Address for communication |
264, Velachery Rd, Jayasamy Nagar, East Tambaram, Tambaram, Chennai, Tamil Nadu 600059 |
What to expect as a Chai King franchisee?
You can expect all the below and more from the Chai King franchise agreement.
- A safe and inspiring learning experience from a successful venture.
- Chai King’s profit margins range from 35% to 40%, or you can easily earn around ₹90K per month.
- Your working capital can range from ₹1.5 to ₹2 lakhs and is required to pay rent, salaries, running expenses, bills, etc.
- Raw material/food costs are around 32% to 35% of the turnover. The expected turnover per outlet is in the range of ₹10 to ₹30 lakhs.
- Chai King will supply the important raw materials, equipment, technology and interior layouts.
- Workforce requirement is of 3 to 5 persons and needs personal involvement of the franchisee.
- Tie up with an online delivery partner using emission-free bikes as per Chai King's business model.
- Chai King will also provide marketing, sales support, the approved Chai King Menu and staff training.
- The outlet's Chai King layouts and design are provided under the franchise agreement and are required to ensure the same ambience and feel for the customer.
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Conclusion:
The success story of Chai Kings has moved up through hard work, foresight and excellent profitable franchise operations. The many lessons one needs to and can learn are aplenty. Chai Kings now offer the scope of franchise opportunity, which is a significant advantage for starting a franchise business because of its established brand name. The offer is exciting, profitable and very attractive. The business ideas brought out above should help in every business venture and are garnered from many successful entrepreneurs' experiences. Once you start up, be prepared for the many teething problems of accounting, employee management, GST filing, and more to deal with.
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