written by Khatabook | January 24, 2022

Wish to start a Café Coffee Day franchise? Here’s what you need to know.

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Table of Content


Indian coffee is the best coffee that grows in the monsoon rainfall. The two most recognized coffee brands in India are Arabica and Robusta. The south Indian states are the biggest producers of coffee. Karnataka dominates, and the next in line is Kerala and then Tamil Nadu. The three states combined, are known as the traditional coffee-growing states of India. There are other non-traditional regions too in India where high-quality coffee is grown. Therefore, opening a cafe business in India is a great idea. You can also opt to open a Café Coffee Day franchise, which the whole country loves. This article presents ample information and tips required to open a Café Coffee Day franchise along with CCD franchise cost and relevant requirements. 

Did you know?

The present logo of CCD denotes the coffee chain marking it as a place to sit and talk. It conveys a fun and relaxed place to hang out, targeting the nation's youth.

Features of Café Coffee Day Brand

  • Café Coffee Day or CCD is the finest coffee chain in India. It is owned by Amalgamated Bean Coffee Trading Company Limited or Coffee Day Enterprise. 

  • The café serves a delectable treat of coffee, tea, coffee pastries, sandwiches, smoothies, and much more. 

  • The start of this brand traces to the soils of Chikmangalur, which is located near the city of Bangalore in Karnataka. The chain's founder, Mr V. G. Siddhartha, owned over 10500 coffee acres plantation farms that yielded rich coffee. 

  • The headquarters of the company is located on Vittal Mallya Road, Bangalore. 

  • CCD is the largest Arabica beans producer in India, which is also exported to Europe, the USA, and Japan. 

  • The first CCD outlet was inaugurated in 1996 at Brigade Road in Bangalore.

  • In 2010, the brand also changed its logo with a tagline that says “A lot can happen over coffee”. There were drastic changes in the cafe's interior store design and lounges were added to give a perfect ambience to the customers.

  • In 2011, CCD started expanding to several other Indian cities and slowly expanded to 1000 cafes across the country.

  • By 2018, there were close to 1,722 Café Coffee Day outlets in more than 200 cities in India, employing over 20,000 employees and generating revenue of over USD630 million. In India, the company earned a revenue of ₹1,024.79 crores in 2021.

  • CCD has also ventured into cities like the Czech Republic, Austria, Nepal, and Egypt.

Benefits of a CCD franchise

Café Coffee Day is undoubtedly the most favoured coffee shop in India. It is a great hang-out place for the youth of the nation. The drink tastes the best, and the ambience is chic, which is the brand’s unique selling proposition for attracting customer attention. What’s in it for a CCD outlet partner? The café offers a successful outlet through the partnership model and great earning through the Café Coffee Day brand. CCD, however, does not offer a direct coffee franchise India to the public, but you can partner with it and avail of its many benefits. If you wish to be among those who dream of making a lot of money from the food and beverage company, then take a plunge into this amazing business model of CCD. 

Let us now discuss the advantages of partnering with Café Coffee Day:

  • CCD is a brand with a name and visibility. The cafe outlet is a blend of comfort and affordability, which is the main USP of this café. One could sit for hours in the café with no one asking you to leave. This makes CCD an affordable and a loved brand.
  • CCD runs the entire chain of growing and producing their coffee beans, which in turn helps them reduce the cost of the final product. The saving is passed down to customers, making the beverages delectably affordable to all.
  • The brand offers great ambience, top-notch service and lets clients experience a feeling beyond a coffee cup. The brand has attracted many and has a huge following of loyal customers.
  • With various cafes like high street cafes, highway cafes, garden cafes, and mall cafes, the brand can target a large audience offering a better experience and environment and varied value addition services.
  • If you are looking to partner with Café Coffee Day in India, it’s a smart decision. CCD offers its partner’s support in advertising and marketing so that the café starts getting revenue immediately. This helps your Cafe Coffee Day franchise India business to grow in leaps and bounds.
  • The brand name is a selling factor. It is known across the country, which makes it easy for any franchise owner to start getting business much sooner than starting their brand and thus recovering the CCD franchise cost.
  • The return on the franchise of Cafe Coffee Day investment is lucrative too. They grow their coffee which helps in reducing their total cost, making it affordable for the partner and the café. This tried and tested formula ensures a regular income flow, making the Coffee Day franchise business highly profitable.

What should you not do to end up in a loss?

  • Wrong selection of the site

A wrong choice of location can make you incur huge losses and not recover the CCD franchise cost in India. Your store should be located in an area that has heavy foot traffic. If you choose to start a CCD outlet in a remote location, you may not get enough customers. Therefore, you need to do proper location research before setting up a CCD franchise.

  • Competition assessment

India is a lucrative investment market. Global coffee chains are entering this market which has soared competition. This has created loyalty issues in its client base. Lucrative marketing such as social media marketing is the key to providing high-quality products to retain a steady customer base. 

Also Read: Chai Sutta Bar Franchise Cost In India

Requirements to open a Café Coffee Day franchise

You will have to meet the below requirements and lease them out to CCD to enjoy a regular flow of income:

Area

CCD offers its café outlets to those who own commercial space or a commercially converted property. They offer their partnership in revenue or rental share model. The total area needed to open CCD outlets is 1000 to 1500 sq. feet and should be located on the ground floor. The minimum frontage requirement is 25 sq. feet with sufficient parking space.

Experience

As a CCD partner, you need to possess the following skills:

  • You need to be flexible and adapt to the changing market scenario to successfully start and grow your business.
  • You should possess leadership skills to delegate the work correctly so that the day-to-day operations run smoothly without a glitch.
  • You should show passion for the shop because this positive energy will create the best experience for the customers.
  • You also need to know the little nuances of hiring the right staff members to run the team. This will help increase the company revenue and offer your clients the best experience.

Region of operation

CCD operates in over 200 cities in India, and there are over 1800 cafes spread across the country. The coffee chain has also expanded beyond the Indian boundaries to various countries like Egypt, Nepal, the Czech Republic, and Vienna.

Training

The outlet site offers training. The head office will also give you software and hardware support to run your business smoothly. Each CCD outlet is given the contact details of the head office to reach out to the concerned person in case of any issue.

Staff requirements

The least number of staff needed to run a CCD outlet is 5 to 6 employees. This includes waiters, a cashier, a coffee and food-making department, and the cleaning crew.

Financial requirements

The total Cafe Coffee Day franchise cost is between ₹9 to ₹10 lakhs. The CCD franchise cost India cost includes the cost of equipment and the expenses for the interior, which should roughly take around ₹3 to ₹4 lakhs. CCD also charges a ₹50,000 brand fee over the above expenses.

Steps to apply for a CCD franchise

If you meet all these requirements, you will need to send the following details to the CCD head office. The official email id bd@cafecoffeeday.com is where you need to send the following:

  • Name of all the owners who own the retail space
  • Residential address and contact information of all the owners'
  • Postal address of the commercial space
  • Square feet details of the space
  • Frontage area of the space
  • Location photograph
  • Catchment area demographics

The brand gets signed for 3 or 5 years, and you can renew the agreement once the stipulated period ends.

Return on investment

Here is the rough calculation of the Cafe Coffee Day franchise price and Cafe Coffee Day franchise investment you will need, along with the kind of return you can expect.

The minimum investment required, revenue, and the number of staff-

Fixed Investment Required

Amount (₹)

Equipment and Interior

5,00,000

Other Expenses

5,00,000

Brand Fees

50,000

Total

10,50,000

Recurring Expenses

Amount (₹)

Approximate salary for 6 employees

70,000

Rent and other expenses

2,00,000

Total

2,70,000

Revenue 

Amount (₹)

Avg income earned in a day

40,000

Total revenue for a month

12,00,000

Gross profit

6,00,000

Net profit per month

3,30,000

Contact details to partner with Café Coffee Day

Here is the complete list of contact details that you will need to start your franchise of CCD.

Bengaluru

Karthik B.S: Karthik@Cafecoffeeday.Com

Raju S.R: Raju.Sr@Cafecoffeeday.Com

Madhusudhan B.C: Madhusudhan.B@Cafecoffeeday.Com

Tamil Nadu / Chennai

Harish: Harish.Kp@Cafecoffeeday.Com

AP / Telangana / Hyderabad

Sarath Babu: Sarath.Babu@Cafecoffeeday.Com

Kerala Harigovind: Harigovind.H@Cafecoffeeday.Com

North India / NCR

Nishant Ranjan: Nishant.Ranjan@Cafecoffeeday.Com

Abhishek Saxena: Abhishek.Saxena@Cafecoffeeday.Com

Syed Sahban: Sahban.S@Cafecoffeeday.Com

Jatan Sondhi: Jatan.Sondhi@Cafecoffeeday.Com

Also Read: How To Set up a KFC Franchise In India

Conclusion

Since 1996, Café Coffee Day has been known to offer the perfect ambience and exemplary customer service to people, making it one of the finest places to hang out with family and friends. It is a place where people of all ages can relax and unwind and share a few giggles over a cup of affordable coffee. The brand sources its coffee from the coffee planters, which gives this company the UTZ certificate for being environmentally friendly and socially responsible for growing and producing coffee. The certification has been given considering the entire process of coffee making, right from the bean to the cup. CCD is thus marked as a company that goes from being a grower to a roaster. 

CCD is not just any other coffee shop. It is a trendsetter and a favoured place among one and all. It is the place to indulge in deep conversations. It is no surprise that the brand touched the hearts of millions of Indians within such a short period. This article points to one fact: Café Coffee Day is a profitable brand that makes it a lucrative investment option for businesses and individuals to partner with and enjoy a steady flow of income when you opt for the Cafe franchise in India.

So what are you waiting for? If you fulfil all the requirements of starting a Café Coffee Day outlet and can meet the Cafe Coffee Day franchise cost in India, then it is a great idea to partner with this brand right away.
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FAQs

Q: What are the major requirements to open a CCD outlet?

Ans:

The key requirements to open a CCD outlet are:

  1. 1000 to 1500 sq ft area with a 25 sq. ft. minimum frontage area.
  2. Good knowledge of the market trend and skills to run a business.
  3. A good location in any city of India with adequate footfall.

Q: What is the capital franchise of Cafe Coffee Day investment?

Ans:

It is based on the location where you choose to open your CCD outlet. You can choose to start a square, a lounge, or a value express. You are free to choose the theme that suits you well.

The capital investment for different types of CCD stores are:

  • Square- Rs. 11,00,000
  • Lounge- Rs.10,50,000
  • Value express- Rs. 10,00,000

Q: What are the benefits of partnering with Café Coffee Day?

Ans:

Coffee Day franchise offers the following advantages, making it a winner among its competitors - 

  • The food menu is attractive and offered at a reasonable price.
  • The brand has partnered with some of the best marketing agencies, which take over some part of your advertising and promotions.
  • The company is vertically specialized. Right from growing the coffee bean to getting you a hot steaming cup of coffee, they manage the end-to-end process. This makes the menu affordable as the production cost is low.

Q: What makes the Café Coffee Day brand so special?

Ans:

Café Coffee Day is a café chain owned by the coffee conglomerate Coffee Day Enterprise. The café serves tea, coffee, and other confectionery. As per recent data, CCD serves over 1.8 billion cups of coffee each year in 6 countries which truly shows the hold of the brand. The company has also been awarded the 22000:2005 certification by the DNVBusiness Assurance Food Safety System, internationally acclaimed. They have been awarded this certification for their safety management and outstanding quality systems.

Disclaimer :
The information, product and services provided on this website are provided on an “as is” and “as available” basis without any warranty or representation, express or implied. Khatabook Blogs are meant purely for educational discussion of financial products and services. Khatabook does not make a guarantee that the service will meet your requirements, or that it will be uninterrupted, timely and secure, and that errors, if any, will be corrected. The material and information contained herein is for general information purposes only. Consult a professional before relying on the information to make any legal, financial or business decisions. Use this information strictly at your own risk. Khatabook will not be liable for any false, inaccurate or incomplete information present on the website. Although every effort is made to ensure that the information contained in this website is updated, relevant and accurate, Khatabook makes no guarantees about the completeness, reliability, accuracy, suitability or availability with respect to the website or the information, product, services or related graphics contained on the website for any purpose. Khatabook will not be liable for the website being temporarily unavailable, due to any technical issues or otherwise, beyond its control and for any loss or damage suffered as a result of the use of or access to, or inability to use or access to this website whatsoever.
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Disclaimer :
The information, product and services provided on this website are provided on an “as is” and “as available” basis without any warranty or representation, express or implied. Khatabook Blogs are meant purely for educational discussion of financial products and services. Khatabook does not make a guarantee that the service will meet your requirements, or that it will be uninterrupted, timely and secure, and that errors, if any, will be corrected. The material and information contained herein is for general information purposes only. Consult a professional before relying on the information to make any legal, financial or business decisions. Use this information strictly at your own risk. Khatabook will not be liable for any false, inaccurate or incomplete information present on the website. Although every effort is made to ensure that the information contained in this website is updated, relevant and accurate, Khatabook makes no guarantees about the completeness, reliability, accuracy, suitability or availability with respect to the website or the information, product, services or related graphics contained on the website for any purpose. Khatabook will not be liable for the website being temporarily unavailable, due to any technical issues or otherwise, beyond its control and for any loss or damage suffered as a result of the use of or access to, or inability to use or access to this website whatsoever.