Whenever we think of online business, we think about the big players- Amazon, Flipkart, and so on. But seldom do we think about the kind of goods they sell. It is the most non-perishable item that even if they reach you after a month (as happened during the COVID-19 pandemic) they will be as good as you had expected them to be. That is the reality of e-commerce. Even after great technological advancements, we have to understand the market is limited to items that won’t be spoiled. The globalization mantras keep mum when we are selling fruits and vegetables online. The online market for selling fruits and vegetables is really low. One has to understand the responsibility that comes with maintaining such items, their price cap, and distribution. The business of selling fruits and vegetables will flourish only with correct planning, understanding of the local customers, and persistence in hard work.
Let’s have to take a look at the prerequisites you must have in mind before you set up a fruit and vegetable shop online.
Purchase and Storage
When you are setting up a fruits and vegetable shop online, you need not have huge storage space as these are goods that cannot be stored for a longer time. They need to be thrown away if not sold in time because of their perishable quality. But you have to have a proper refrigeration system in your storage unit for your goods to stay fresh for a longer period. Try your best to buy fruits and vegetables early from a local vegetable market and maintain the quality of your purchase. You can also integrate with nearby farms where you can assure them the fixed price and cut the middle man out of your business.
Go vocal for local
Whenever people go online, they are always looking for mostly fanciful items. When they visit your site or app, they might expect exotic varieties of fruits and vegetables. The idea of luring the customers through exotics might sound very tempting but it most certainly requires a lot of planning. Understand your customers’ demands first. Are they really willing to buy these products or just fancy them? When you invest in this product make sure there is always the demand first and then supply them. An alternative to this can just go with the locals. Even if your list doesn’t sound as exciting, you can always compensate for the quality and variety of the local. Team up with small local vendors who are present at different locations and will be available to deliver whenever you demand from them. Integrate with different vendors in your city. Your employees can work as middlemen to deliver product and the small commission can be earned by the vendor himself and your product diversity will also increase. This way the area you cover under your business also expands.
Create an e-commerce platform
It is of prime importance! To set up a fruit and vegetable shop online, you need to set up a user-friendly glitch-free website or an app. Appoint a technician who would be available at all times to prevent any probability of site going down as it is a big turn off for users. Make the online interface easy to use as it’ll be used by people of all age groups who are not tech-savvy. The easier and smooth the handle is the better will be the inclination of customers in using the site, creatively categorize your products. Make combos that are usually bought together and advertise them on your app.
Whenever we think of online business, we think about the big players- Amazon, Flipkart and so on. But seldom do we think about the kind of goods they sell. It is mostly non-perishable item which even if they reach to you after a month (as happened during the COVID-19 pandemic) they will be as good as you had expected them to be. That is reality of e commerce. Even after great technological advancements we have to understand the market is limited to item that won’t be spoiled. The globalization mantras keep mum when we are selling fruits and vegetable online. The online market for selling fruits and vegetable is really low. One has to understand the responsibility that comes with maintaining such items, their price cap and distribution. The business of selling fruits and vegetable will flourish only with correct planning, understanding of the local customers and persistence in hard work.
Let’s have take a look at the prerequisites you must have in mind before you setting up fruits and vegetable shop online.
Find a delivery system
Your business is connected to your customers via delivery services. Make sure you choose a reliable one. It’s so crucial that it can make or break customer relationships. The delivery service you choose should be prompt in the areas where you operate and should have a strict contract and punctuality regime to follow. A customer will prefer a Fruits and Vegetable shop online only when the service is quick as these items are mostly bought just hours before being prepared. So be quick. Have a set area where you are willing to deliver your commodity. Do not be lenient with a boundary as the investment done in this business is very high and the risk is at every step
Understand your customer
People find nothing wrong with the existing system of buying and selling of fruits and vegetables. Many vendors are roaming door to door with fresh products and the buyers are happy with them. Why do you think a fruit and vegetable shop online should attract them? It depends a lot on the quality and quickness of your products and their delivery.
We are undergoing a pandemic and even after that, safety guidelines will be imposed and people will be varied of that. Take advantage of the situation. Ensure the safety and hygiene of your customers with no contact delivery system and sanitized fruits and vegetables. Also, keep multiple payment options ready when you set up a fruit and vegetable shop online as people are most likely to use Paytm and other UPI based modes of transactions along with cash on delivery.
Marketing and Technology
Along with propagating websites and apps on different platforms, set up their Instagram and Facebook page so that idea reaches a diverse audience of that medium. Market your website as much as you can both offline with pamphlets and online with social media ads. It is an investment that never fails. You can go for on-page and off-page SEO of your site. Use various discount offers to attract the audience and take proper feedback from the customers who have purchased from you and if they would recommend your service to their friends. You can also set up WhatsApp Business profile for keeping the customers intact and providing them with various personalized offers according to their needs.
Pricing and Packaging
As mentioned earlier, the relationship between the thella-wala vegetable vendor and our household is very harmonious. The pricing is negotiable and requires minimum packaging. When you are set to have a fruit and vegetable shop online, don’t go overboard. Have a price range that is similar to the local market. The customer shall be willing to pay a little extra as the commodity is available at their doorstep and the service is good but you should not expect a very huge profit through this. You should try to keep the packaging to the minimum as is advised for pollution control. Use paper bags and packaging. It will be good for the environment and cut your packaging cost too.
Given the strategy, you have to understand that creating a website and managing SEOs and advertisements is just around 20% of the work. The fruits and vegetable shop online although are e commerce-based business, it requires a lot of manpower and management. The perishable goods have to be given more care of and when you think of moving ahead with this business you have to be extra careful. Build a relationship with your customers even if they are purchasing from you for the first time. Make them believe that this is what they need and this is the future and you are there to work for them. This business as it is not conventional will require from you a lot of discipline and determination but once you set your foot on the ground and settle in the market, the competition becomes a lot easier. People will understand that this is the most convenient method of shopping for fruits and vegetables and you’ll start expanding and earning more profit every day. Until then, all the best!