HOW TO START A PAPER BAG BUSINESS
As we all know pollution is increasing every passing day. Its effect on environment is lethal and causing climate change that is resulting in various calamities that we are not ready to face or equipped to fight. Obviously, we cannot fight the ferocity of nature. Even after such realisation, we are indulging in activities that create more harm than good only for our convenience. Many big corporates who are making profits of billions make almost negligible effort in direction to save environment or help to fight pollution. The heavy usage of plastic and plastic bags for that matter for delivery purpose is still on even after many governments have banned them. It now becomes the responsibility of local public and small businessman to invest in sustainable businesses that are not just profitable but also lead to a change that is good for all. One such is the paper bag business. The hazardous plastic bags are being replaced by paper bags and other carriers and is also promoted by government. It is a small scale business that requires a good understanding of processing of waste paper and recycling them to be used as paper bags. This not only creates an employment opportunity for you but also for local labourers who will come handy in your factories where you manufacture your product. The profit in paper bag business is high as government also subsidises such businesses that work for sustainable products. This is a great way to earn profit and save environment at the same time.
If you are interested to invest in paper bag business, here is the guide on how you can do it:
Create a plan
A paper bag business although looks like an easy venture to open. You have to do a lot of research about how the market functions and what is the demand and supply chain in this business. If you are manufacturing your products you must have the knowledge of the how you will make the bags and what will be the variety. You need to have a great shopkeeper’s skills and a compassionate personality. You must know how to attract customers to your shop.
Decide the size of business
The business has a lot of scopes to grow but keeping in mind that you are starting a paper bag business from the scratch and arranging resources for it might be challenging, it is better to start small and develop as your customer base develops. You also have to take care of the quantity that you produce and if you are able to sell enough of it. None of your product should be wasted.
Decide on product
There are different types of paper bag already available on the market, you have to first decide what are the qualities your paper bag has and how is it different from other existing companies’ products. What are the different sizes and thickness of your paper bags will be available in. You have to learn about the craft of making the product and even the business and marketing part of it. The business will expand and the list can always increase but decide first what is your introductory range and how influential it is and will it get enough attention.
License and Permit
To start any business in India, you need to have legal permission sorted beforehand to avoid any hassles with government officials. You’ll need to get yourself registered as a business person, get FDA approvals, get your Trade and GST registration done and deal with suppliers who have the same. Make sure to keep all the documentation handy at all times.
Even if you are making your products or just in a retail business, you’ll need storage space. Since you are looking to start a paper bag business, depending upon the space you need for manufacturing and packaging, look for a place that is big enough to accommodate all of your raw material, processing units and equipment and has enough space for all of the workers to work in the workplace.
Setting up any business requires a strong local connection and communication so that the business can propagate but with the rise in the use of e-commerce, things have become a lot easier. Make a website for your paper bag business and set delivery boundaries according to yourself. Arrange your products in different categories and use various models and tools which are available online to make your website catchier and more attractive.
Social Media presence and Marketing
Be ready to do a lot of marketing. Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram and asking youth in youth in the locality to share it amongst friends, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your store. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you already have an offline store and most customers who have done business with you will keep your number saved, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one-to-one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.
This is amongst the first things to do. You are setting up a paper bag business at home. It will require a principal investment. Get yourself sponsors who are willing to support a local business and have your back.
Build a team
It is important in the paper bag business that you have a team of learned individuals who know the craft and technique to make paper bag and to operate machines. You also will need a designer of bags if you are interested to make luxury paper bags for gifting purposes as they are trendy these days. You need to have a team skills to manage the business. Once you are set in your business and you desire to build it bigger, have a trusted group of people who will help you on each level as this is not a task that can be handled alone.
Have a right distributor
Retails and manufacturers, both will require to have a distributor. The retail businessman will need to arrange for good quality bags and for manufacturers, they will require waste paper and colors and various other things such as glue and decorations, etc. So always have a right distributor who can deliver you products as soon as you demand them.
It is exciting to see a lot of young Indian entrepreneurs working with full force and empowering themselves by setting up a small business. Most than profit making industry, it is the need of the hour and your business will help to save environment in some way. As far as business is concerned, Keep the quality of your product high and enjoy the process of growing and learning. All the best!