The world is undergoing a global pandemic and the only amenities that are allowed to be provided and are considered essential are healthcare, sanitation, and grocery facilities. We found that the world was shut but our Kirana Store around the corner was open providing us with the essentials. They were risking being infected and still providing us with the needful and also… making the profit. It was the only business that was carried out. Kirana store, a small shop that sells grocery and other sundries, though doesn’t sound like a very profitable enterprise but definitely has a lot of scope for benefits and gains. We all have that one Kirana Store which we know we can rely on. It is there for many years and we have a good relationship with the owner who has seen you grow up. So, when you are looking forward to opening a Kirana Store or to increase its profitability look back first to understand how that business was built and how it made you feel and put the same tactics and emotions in your Kirana Store.
Let’s have a look at how you can increase the profitability of your Kirana Store business:
Bring it Online
With the world moving towards digitalization, take your store online. Having a grocery store offline already is a great benefit as people are assured of the quality that is provided by you. Once you bring your store online, it will be convenient for people to order groceries from their couch and carry out the transaction. It is also easier online for people to share information or link to your website or app if they want to recommend them to their friends. It will open options for you and turn your Kirana Store business into a big enterprise.
Keep a Delivery or Pick up Option
Once you know that you have a set of customers who buy commodities from you, you can provide them with free delivery if it falls in close range to your store or provides with a pick-up option where they can order online or on call and their product shall be ready to go when they are at the store. This will be convenient for them and waste less time. Your store will also have less crowd and it won’t be difficult to follow guidelines by government post the pandemic scene. It ensures safety and efficiency and a little effort adds a big bonus for customers.
Social Media presence and Marketing
Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram and asking youth in youth in the locality to share it amongst friends, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your store. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you already have an offline store and most customers keep their Kirana Store number saved, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.
Right Timing and Location
Open your store early. Most of the supermarkets have a fixed timing of when they are to open their stores and when they have close. It is at a fixed time. You have a benefit over that. Opening a shop early and closing it late makes people believe that you are a reliable store and will be there whenever necessary. It increases the time window of the probability of customers to arrive. The location of the store also matters a lot. Try to keep your store away from a place where there are already several stores available. Kirana Store has products of basic necessities and attracts customers majorly from the locality. It has very little scope for you to stand out amongst the already existing Kirana Stores. The likelihood of people coming to a new store is relatively less as this is a business that is based on trust and the previously built store already has that. So, opt for a place that needs a Kirana Store not the one in an abundance of it.
Understand your customer
Focus on the needs of your customers. Follow the pattern of what are the products which are demanded by them the most and keep in mind the variety of products they would like to have. Keep the stocks up and the quality of your products intact. Provide them with the service they demand and listen to their queries and concerns. The Kirana Store barely has fancy products lined up in their shelves, if you are one who wants to sell them, make sure some prospects will be willing to buy them too, or else you’ll never be able to gain profit.
The Kirana Store business is run based on trust and relationship with the surrounding neighbourhood. Once you gain the trust of your customers, they are there to stay and would definitely grow with you. It is easy to propagate business once you have a good start as everyone around is a prospective customer as everyone needs groceries and people talk to each other about ‘where they get their groceries from?’ and it’s easy to be talked about. Take the advantage of various schemes by the government as SMEs are always a big concern and they come up with various provisions to provide for them. This business although may take up some of the time to set up initially but it grows exponentially if you hit all chords right. All the best!