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written by | October 11, 2021

How to Start an AC Servicing Business?

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Table of Content


Air conditioners have become one of the important elements in most Indian homes, and this is because of the change in the environment due to a lot of pollution. Due to the increase in the purchase of ACs, you can also see a steady increase in the number of air conditioning businesses in the market. 

So, if you also want to enter into this business and turn it into a thriving one, you must follow the next few steps.

Did you know?

The first air conditioner for a room was designed by J.Q. Sherman and H.H Schultz in 1931. The machine was supposed to sit on the extended ledge in front of a window, was very loud, and was expensive enough that only the very rich could afford it. 

How to start AC business

If you want to help families stay in their houses at a pleasant temperature while also saving money via energy conservation, now is the opportunity to enter the air conditioning sector.

  • Start With a Business Plan

A good air conditioning entrepreneur starts with a business strategy. In that report, you'll outline your local competitors, target demographic, market strategy, corporate structure, financial commitments, income estimates, etc. Taking the effort to create a business plan provides a sense of direction and can help you acquire start-up financing from banks or other backers.

A marketing investigation is necessary when attempting to establish your A/C service company's viability. You have to determine the number of other Air conditioning firms in your service region, the total count of the houses, the franchisees with whom you will compete, and the nature of the rivalry.

Throughout this step, you must also want to decide on the provider network you'll serve. Also, note how much distance you're prepared to travel to reach a worksite and what the working conditions in those offline sites will be like. Will you conduct immediate and 24/7 service support calls, or will you simply function during regular business hours?

While taking the initial setup, you must fulfil all municipal, state-wide, and government regulatory obligations by acquiring all the necessary business licence and insurance. The requirements may differ based on where you reside and run your business.

It's time to start thinking about finances now. You'll have to have a business bank account to keep track of how much money you're investing in the company and how much you're spending on living expenses.

Also Read: Effect of GST on Air Conditioners

  • Determine Start-up Costs for an AC Business

Starting an air conditioning business isn't inexpensive, and among the most common blunders one can initially make is neglecting the maintenance of a budget for all company expenditures. This is a sector with a significantly higher starting cost, so you need to keep this in mind while starting such a business.

That said, here’s a list of items that you must acquire to establish the business:

  • A big enough automobile to transport all of your tools and machinery.
  • Employees' health insurance, as well as liability coverage
  • AC basic tools include a rechargeable batteries drill, electrical analysers, tape measurements, a sawzall, and so forth.
  • AC metal sheet equipment includes tin snips or sunglasses, foldable bars or driving benders, scissors, locking pliers, staples guns, and so on.
  • HVAC equipment for AC work
  • Gear for protection
  • T-shirts and caps with the corporate emblem
  • Signage for automobiles
  • Skills, Education, and Certification

Before you can even start working as an AC mechanic, you must first join an AC certification program from a notable institution in your jurisdiction. Then, you should receive your AC permit from the city where you intend to work and clear certification examinations for various AC professions.

  • Make Your AC Business Look More Professional

To gain the trust of your consumers, especially if you are just starting your own AC firm, you have to maintain an air of reliability. This entails creating a website with complete details of your firm and the AC solutions you provide, a work email address with your URL and a reliable voicemail system. A voicemail system is an important addition since you wouldn't be available to answer the telephone round the clock. Wear a shirt with your trademark and emblem on it. Make your work car more visible by adding signs. 

  • Plan to Scale Up

A good air conditioning company always seems to aim toward business expansion. Determine how and when you should extend your organisation as it transforms. The idea is to grow with the market demand without losing quality or letting the quality of client service deteriorate. 

Once you're willing to recruit more AC technicians or support personnel, create a training program that teaches employees how to communicate with customers and their neighbours. Add in a bonus for new employees to motivate technicians to serve as your salespeople as well. Increase your network coverage by adding as many more trucks and equipment as is feasible.

  • Launch Your AC Business

It's always thrilling to begin your personal AC business. But it is important to remember that it's perfectly okay to start at the bottom. You may even run the business on the side before transitioning to full-time when you can demonstrate the ability to service your clients properly while also generating enough cash to support your expenses.

Marketing Strategies and Air Conditioning Advertising Ideas

Keep your company in your clients' thoughts throughout the year, not just in the summertime. To maintain your firm in the forefront of your customers' minds, implement marketing methods that remind them to contact you for repair whenever their air conditioner is acting or when they require a new chiller.

  • Choosing Target Markets

When deciding how to contact customers, it is critical first to identify the marketplace that requires air conditioning goods and services. Your target audience may be residents, condominium groups, housing management, commercial construction letting agents, shopkeepers, and housing developers.

When you already have clients, consider their characteristics. How old is their house? What types of AC systems do they currently use? This assists you in locating comparable clients that have similar qualities and may require air conditioning goods and services.

  • Drip Marketing

Find strategies to keep in touch with prospects and consumers across the year. 

Begin with something like a postcard or leaflet that depicts individuals sweltering and waving fans, including a query about whether the customer’s air conditioning system's vintage. After that, send out a marketing push with a special offer a few weeks later. For example, the offer may include a discount for availing AC servicing during the wintertime, i.e., when your firm's business is at its slowest. 

Another alternative is to send out a newsletter with advice on how to choose which air conditioning equipment to buy and how to maintain it through the seasons. This can be as simple as looking up fully prepared newsletters, tweaking them, and adding your emblem, firm name, and contact information.

Also Read: Kickstart A Firstclass Electrical Business

  • Referrals

Begin connecting with companies that cater to the same industry but do not have any competition with you. For example, connect with firms that repair AC, plumbing, electrical, or gadgets. Contact cleaning services, repainting firms, and carpeting providers for referrals as well. In addition, ask satisfied customers to share references of individuals and companies they respect and offer them discounts on your services in return.

  • Online

Use a webpage to generate leads by optimising it for search results. For instance, use phrases like air conditioning installations, upkeep, fixes, and central heating in your headers, to assist search results in understanding how to crawl your website. 

Include a comprehensive range of services on your website and encourages people to contact you by offering discounts and add-ons to your services. Make the deal more lucrative by making it accessible for a short time only, and then remove it from your website once it ends. 

Register for free Platforms Such as Google for a Business profile so that your company appears on maps whenever a user searches for AC services in your region.

Conclusion

To grow your AC business, you must begin with a solid business plan by identifying target consumers and researching potential rivals. Look up the best digital advertising methods and what would help your company rank at the top of search results.

To scale up, you must be consistent and keep up with each new trend. The more you interact with consumers, the more likely your AC sales are to increase. By mixing the right technology and tools, you may take your client interactions (and your organisation) to a new pinnacle of success.
Follow Khatabook for the latest updates, news blogs, and articles related to micro, small and medium businesses (MSMEs), business tips, income tax, GST, salary, and accounting.

FAQs

Q: What exactly is included in the minimal visiting fees?

Ans:

The minimal visit payment covers the examination, during which the service personnel analyse your issue, determine the underlying cause, and offer a remedy. However, they will inform you of the expected time and expenses for the proposed remedy following the examination. And you may choose whether or not to proceed with the services.

Q: How can I tell whether my air conditioner is large enough?

Ans:

Bigger isn't necessarily better; it's about productivity and effectiveness. Before choosing a new system, always ensure that it is adequately scaled to meet your household’s demands and finances.

Q: What are the things covered in AC installations?

Ans:

An air conditioner installation includes laying pipe, installing interior unit mounts, installing the outside unit, linking the interior and exterior units with piping, and making electrical contacts.

You may require other services/materials during installations, such as pipelines, gas charges, electrical cables, mounts, supports, and concealment for piping, which you can obtain at an extra cost.

Q: Why must one replace the filter regularly?

Ans:

Changing your filter regularly keeps your air conditioning system running smoothly and enhances interior air quality. You should change the filters regularly to guarantee appropriate air circulation and keep your place free of debris, allergies, and bacteria. Regardless of the kind of filter, you should have it replaced monthly or quarterly.

Disclaimer :
The information, product and services provided on this website are provided on an “as is” and “as available” basis without any warranty or representation, express or implied. Khatabook Blogs are meant purely for educational discussion of financial products and services. Khatabook does not make a guarantee that the service will meet your requirements, or that it will be uninterrupted, timely and secure, and that errors, if any, will be corrected. The material and information contained herein is for general information purposes only. Consult a professional before relying on the information to make any legal, financial or business decisions. Use this information strictly at your own risk. Khatabook will not be liable for any false, inaccurate or incomplete information present on the website. Although every effort is made to ensure that the information contained in this website is updated, relevant and accurate, Khatabook makes no guarantees about the completeness, reliability, accuracy, suitability or availability with respect to the website or the information, product, services or related graphics contained on the website for any purpose. Khatabook will not be liable for the website being temporarily unavailable, due to any technical issues or otherwise, beyond its control and for any loss or damage suffered as a result of the use of or access to, or inability to use or access to this website whatsoever.
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Disclaimer :
The information, product and services provided on this website are provided on an “as is” and “as available” basis without any warranty or representation, express or implied. Khatabook Blogs are meant purely for educational discussion of financial products and services. Khatabook does not make a guarantee that the service will meet your requirements, or that it will be uninterrupted, timely and secure, and that errors, if any, will be corrected. The material and information contained herein is for general information purposes only. Consult a professional before relying on the information to make any legal, financial or business decisions. Use this information strictly at your own risk. Khatabook will not be liable for any false, inaccurate or incomplete information present on the website. Although every effort is made to ensure that the information contained in this website is updated, relevant and accurate, Khatabook makes no guarantees about the completeness, reliability, accuracy, suitability or availability with respect to the website or the information, product, services or related graphics contained on the website for any purpose. Khatabook will not be liable for the website being temporarily unavailable, due to any technical issues or otherwise, beyond its control and for any loss or damage suffered as a result of the use of or access to, or inability to use or access to this website whatsoever.