HOW TO START AN AC REPAIR BUSINESS
The inventions nowadays are not just to make our life easier but actually more comfortable. We have electronic appliances that have provided such comfort which is now very difficult to give up on. One such is the Air Conditioner. ACs now is not just a luxury item but a necessity. Be it homes or offices, it is a must to have. If there is an anomaly in our ACs we need to get them fixed asap our buildings have ventilation based on the number of ACs and it is not possible to survive in a closed building made to the only function with a cooling system. This makes the AC repair business necessity in today’s world. According to research, India has a lot of potentials to increase its electronic equipment repair services that may generate revenue of up to $1 billion. It creates as many jobs and people earn a good living through this business as the market is always increasing.
If you are one interested to open an AC repair business, here are the few things that will help you set up the business :
Understand the Market
To start any business, you must know how the market works around it. What other AC repair shops are available? Do your research about what are the ACs that are being sold the most in the market and what are different brands and its products that you need to learn about. This research will help you understand the market size, strata, variety, and help you build a vision for your AC repair shop.
Increase your expertise
To open a repair shop, you need to have a lot of information about the Air-conditioners and its hardware. You should be an expert. You should have a mechanical degree or an ITI in Refrigeration and Air Conditioning or similar qualifying courses. Know about the parts and their uses. You’ll need to have local connections and access to resources too. Make sure you know it all because your customers will only be convinced and trust you if they see you know what you are doing.
Decide on services
Even in the AC repair business, it’s not just about the hardware, now since the ACs have become smart and there might be some software problem that needs to be resolved. Try to keep it clear to your customers what is the problem with their appliance. Also, decide whether it will only be a repair service or you are also going to sell some accessories. Will you only cater to ACs or will extend other cooling appliances such as refrigerators.
Decide the size and mode of business
The business has a lot of scopes to grow but keeping in mind that your initial investment and capacity to arrange resources, decide the initial setup of your AC repair shop. Whether it is going to be a big store or a small kiosk, in a small local market or big market, etc. Decide if you want to keep an offline store or are you ready to invest your time and money by introducing your service for online bookings? Will you also to provide home service where you do the repair work at the customer’s houses and charge extra for your services.
Have the right distributor
Make sure you have a distributor who can easily make you available with the supply whenever you demand them and have access to the parts and accessories for the old and new ACs that are launched in the market. If you want to run an AC repair shop, you should know that customers should not go have to wait or postpone to get the repair done just because you did not have the right parts available on that day.
Location and storage space
It is obvious that you will have to rent/ buy a place where you can start your services. You cannot set it up in your house. Keep in mind that the location of your store matters a lot. A market place with high footfall is always in big demand. You can rent a place near an Air-conditioner selling showroom so that whenever customers visit the other shops, they are more likely to see your shop too and get noticed. When you are renting a place, be aware of the competition around. Try to locate yourself where there is a lesser AC repair shop so it is easier to be highlighted in the market.
Also, keep in mind the storage capacity of your store. You must be having heavy and big machinery that is used for the repair work. Make sure you have enough storage available for them. In the warehouse or the repair station, make sure you have followed all the safety measures as you can never take a risk with electronic items.
This is amongst the first things to do. You are setting up an AC repair shop and even though it is a small-scale business, it’ll require a principal investment. Get yourself sponsors who are willing to support a local business and have your back.
License and Permit
To set up any shop in India you need to take certain permits such as a Business License, Resale Certificate, Business Name Registration or DBA Certificate, Certificate of Occupancy, Federal Tax ID, etc. Make sure you have done your homework and have finished all the paperwork beforehand and have kept them handy and be ready to take rounds to government offices before setting up.
Get the Manpower
For your business hire technicians who know the craft of repairing ACs with minimum efforts and resources. You’ll need a team of good managers who can work under pressure and arrange for requirements quickly. Along with that, have in-house staff that will help you repair and do the loading, shifting, etc. Once you have a store and you desire to build it bigger, have a trusted group of people who will help you on each level as this is not a task that can be handled alone.
Build a team you can trust!
Use of technology and e-commerce
People don’t really like to wait and it is possible that during rush hours many of your potential clients might go somewhere else because they have to wait. You can use technology and make appointments according to your schedule. Make sure you have a phone that is always available and have multiple numbers on which appointments can be fixed. Use this service to update your customer about the status of their repair and how soon it will be done so they can pick it from your shop.
Social Media is used by almost everyone around the globe. It is almost certain that at least one person in your locality must be using any social media platform. Putting up pages on Facebook and Instagram and asking youth in youth in the locality to share it amongst friends, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your new AC repair shop. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you have an offline store and most customers will save your number for future reference, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one-to-one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.
To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. Your AC repair shop is going to be the same. Don’t get overwhelmed and enjoy the process. All the best!