The festival of Diwali is considered very auspicious by the Hindus and is celebrated with great enthusiasm every year. Diwali ka diya is of great importance in the festival. People light several diyas on Diwali, as it is considered a symbol of good luck, purity, and goodness. It represents the triumph of good over evil and light over darkness. As the demand for diyas is very high during the festival of Diwali, it can prove to be a great business opportunity. From the several Diwali business ideas available, diyas can derive a good profit for you with proper planning and execution.
Did you know?
After decades, the pottery industry in Uttar Pradesh is seeing a huge demand for diyas. The potters of the region are earning good profits because the demand for diyas on Diwali has grown. Mega-events like Deepotsav organised in Ayodhya have increased the demand for earthen diyas in the state.
Starting a Business to Sell Diyas for Diwali
1. Decide the Product
The first step to setting up a business to sell diyas for Diwali is to decide on the product. Think about whether you want to sell plain diyas or you want to sell designer ones. The market for designer diyas has increased these days, as people prefer to buy colourful designer diyas compared to simple ones. If you choose plain diyas as your product, you can set up a manufacturing unit for earthen diyas or source them from local artisans. If you opt to sell designer diyas, you need to work on sourcing good-quality plain diyas to turn them into beautiful designer ones. Once you have decided on your product, you can think about the other aspects of your business.
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2. Decide the Scale of Business
Once you have decided on the product, you have to think about the scale of your business. Diwali diyas are in great demand, mostly during the month of the festival. Once the festival is over, Diwali diyas are not in much demand. People purchase simple diyas all around the year as many festivals are celebrated in the country. But the prime business season for diyas is during Diwali. Keep this in mind while deciding the scale of your business. You can choose to manufacture as per the demands in the market. During the Diwali season, you can manufacture on a large scale and reduce the manufacturing scale during other months.
3. Figure Out Investment
Any business requires an initial investment. If you set up a large-scale business, the investment required will be more, but if you choose to set up a small business, the amount required will be much less. If you set up a home-based business, you can start with a small capital and build up your business with your profits. But if you plan to start the diya business on a large scale, you will probably have to shell out more money initially. One can approach banks to arrange capital as most national banks are happy to provide loans to people who have a viable business plan.
4. Think About Where You Want to Sell It From
Another point to think about is how you want to sell your products. Diyas can be sold online, through your shop, or through local businesses. It will also depend on the scale of your business. If you manufacture diyas on a large scale, it will be better to have a diya shop to sell your products. But if you are a small-scale manufacturer, selling your products through local businesses or online will be your best bet. Many local shops need plain and designer diyas to sell to their customers. If you build a strong network of local businesses willing to keep your products in their store, you will not have to worry about having a place to sell. Most local shops need diyas in bulk to sell to their customers.
5. Source Appropriate Raw Material for Your Products
Find distributors who will provide you with raw materials for your business at affordable prices without compromising the quality. If you are manufacturing diyas in-house, you need to make sure your distributor provides you with the required amount of raw materials at the right time. During Diwali, many market players are manufacturing and selling diyas, so getting raw materials can be a challenge. Having a reliable source for starting materials is a must. If you are into making designer diyas make sure you get the necessary supply of pre-made diyas from local artisans, which you can design as per your requirements.
6. Establish Fair Pricing for Your Products
Establish a price for all products you're going to sell. It helps gain clarity about the cost of a product and determine how much profit you'll make per sale. The selling price should be determined by the costs incurred for manufacturing the product and a reasonable profit. Do not forget about the other costs you incurred while manufacturing your final product.
7. Get Appropriate Licences
To establish a business to sell diyas, you need to register your business and get GST registration. Contact the local municipal authorities to get information about licences required to start a business. Do not skip this step because legal hurdles can cause inconveniences.
8. Advertise Your Products
If you have a retail store for diyas, you can advertise your products in the market. Strategically placed banners and advertisements telling customers about discounts and offers can bring customers to your doorstep. You can use WhatsApp messages to inform customers about your products and offers.
9. Create a Social Media Page
Social media has proved to be very beneficial for businesses. Therefore, you must use this opportunity to take your business to another level. Create a business page on social media platforms like Facebook or Instagram to reach out to millions of customers in one click. An eye-catching social media page can draw customers to your products. Create interesting posts to showcase your different types of diyas and grab the attention of potential customers. Partner with a reliable delivery service provider to reach your customers on time for all orders you get through online platforms.
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10. Take the Help of Influencers
Nowadays, social media influencers play a huge role in advertising different products to consumers. Influencers are categorised into various categories depending on the number of followers on social media. To take advantage of this opportunity, you can contact nano-influencers or micro-influencers depending on your budget and ask them to promote your products. A large base of customers now prefers to shop through social media. Therefore, one must not lose this chance of gaining profits through this approach.
Conclusion
People use several Diwali business ideas to derive profits during the festival season. So, if you know how to make diyas, you must start your own business to make diyas for Diwali. It will give you good returns on investment and make your Diwali extra special. Indian markets are filled with various options during Diwali, right from string lights to Chinese lanterns. But nothing will ever replace the ritual of lighting a diya in Diwali. Diyas for Diwali is considered auspicious in the Hindu religion, and their demand will always be there.
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