Tupperware is a well-known name in the middle-class households of India, and it has a very interesting history. Earl Tupper was the founder of Tupperware. While experimenting with plastic, he produced containers from black, inflexible polyethylene slag pieces. This material is a waste product from the oil refining process. After purifying this slag, he further moulded it and created a lot of lightweight stuff such as non-breakable containers, plates, cups, and bowls.
Tupperware worked on a direct market strategy and sold its products consistently. The name of this strategy was Tupperware Party. Women worked as agents in these parties, and that's how the business expanded throughout India. Today, Tupperware has established itself in over 100 countries. You can take part in the Tupperware business model and generate profit with ease.
Did You Know?
In the beginning, the Tupperware company focussed on developing industrial uses for plastic. It worked under contract with DuPont. Later on, the U.S. government found the company interesting and gave bulk orders to create gas masks and navy parts for World War II.
How to Join Tupperware Business
Besides offering numerous household stuff at reasonable prices, one other big advantage this brand offers is its generous welcome policy for all those who desire to join their program. Most importantly, there's absolutely no investment required to get started. A manager from Tupperware will assist you in displaying products and demonstrating their use. The person will also assist throughout the order placement process. You can fix a date to host a party, sell products and earn your commission, it's that simple. Also, the manager can suggest ideas on selling particular Tupperware products that can attract a certain section of customers.
Also Read: How To Start A Plastic Recycling Business
To Become a Consultant
Becoming a Tupperware consultant costs you just ₹1700 and you can avail yourself products worth ₹1885 for a discounted price of ₹499 after placing an order for ₹5500 within the first 3 months of joining. Along with the products, you’ll also get a welcome kit as well. You can measure the demand for Tupperware products in your area and work accordingly. The welcome kit will include:
- Vegetable peeler
- Oval bowls
- Bowls
- Oil/liquid dispenser
- Kitbag
- Success guide
Once you get the starter kit, as we’ve mentioned earlier, you'll need to order products worth ₹5500 within the 3 months of joining. After that, you'll receive a Dealer Code, and you'll begin to sell Tupperware Products.
How to Make a Robust Tupperware Business Plan?
Create a Plan
This is a great business venture, but not as simple as it sounds. Besides understanding the functioning of your market, you'll have to determine what size of party you can organise, how much risk there will be, how much profit you'll make, who are your local rivals, etc. After understanding all that, you'll need to create a robust plan before getting into the business.
Generate Funds
Although it's a small-scale business, setting it up will need some investment still. You'll need to find some sponsors for your business that support you in establishing your new Tupperware business. You can either get these funds from your family/friends/local money lenders or approach banks for a business loan. Also, you can check the best Government loan schemes in India.
Location
The space required for the store is around 400 to 600 square feet. The company prefers that the store must be located in a well-known spot in your area. It should be situated on the high street and the ground floor. You must be in line with the zone of malls. A store that doesn't have beams is the best choice. The manager will assist you in locating the best place if you don't have one.
Margin
The margin of the profits that partners receive is 37%. An incentive (33%) based on achieved sales goals is added on top of it. An additional reward-based incentive is also added when you achieve more sales. If a partner can meet the monthly targets set by the Tupperware business company, they receive financial benefits. The monthly incentive for meeting targets is awarded to the participant for the initial six months regardless of whether or not the goals are fulfilled. The margin is not affected during promotional and discount times. The goal for the incentive is calculated based on sales expectations at the beginning, performance over 3 months for the shop, and types of sales that are similar to comparable stores across India.
Training and Staff
A male and a female staff member must be present at the shop. The three-day course is offered to staff members by the company, after which regular refresher courses are offered. They are given a uniform and will be trained on how to undertake daily operational activities of the shop. There will be sales and activity-based rewards to the employees to boost their performance. You can also train them to launch a new product.
Inventory
The franchisee keeps a safe inventory of ₹4 to 5 lakhs of the purchase cost. Also, the products that are unsold are replenished. A weekly replenishment will be allowed to franchise owners. The ratio between turnover and stock must be six times higher.
Brand Support
The brand assists partners at every stage in the Tupperware business. They have teams dedicated to aid partners in location selection, hiring process and education, business development, layout and design, signing legal agreements, etc. The company has ties with several certified designers and vendors to design the layout of the stores. They also assist with safely storing the inventory. Each franchise is equipped with licenced enterprise resource management (ERP software) to assist with inventory management. The company also handles all marketing activities for its franchisees. At the launch time, the company publishes a newspaper advertisement and conducts other launch events. All the shops have their own Facebook page as well.
Also Read: Learn About Starting a Mineral Water Plant Business in India
Can We Sell Tupperware on the Internet?
Home products will never go out of fashion. Giving them on their doorsteps is like taking your enterprise to the next step. So, a tool is necessary to allow you to sell Tupperware online without difficulty. Therefore, we recommend subscription billing as the most adaptable online tool that helps users quickly build checkout pages. Do you want to know the reason we recommend this tool?
- Let's show you some of the amazing capabilities it provides.
- Add tax and delivery costs
- You can create unlimited plans, products and services.
- Payment collection can take place via online and offline
- Share the checkout page on social media platforms, or on your website
- Unlimited coupons and discounts
Conclusion
Running a Tupperware business is a great idea if you're planning to financially solidify yourself, but without investing too much. Most importantly, once you catch rhythm in this business, you can become an expert. Then, you'll just need to arrange big parties, sit behind and watch the products selling automatically. You can be among the best Tupperware distributors in India if your business goes smoothly.
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