HOW TO START A SOLAR PANEL SELLING BUSINESS
The world is advancing at fast pace and we have come with many innovative solutions to make it better. With the beginning of industrial revolution to now Artificial Intelligence we are creating and developing. But are our innovations mindless? Are we giving enough attention to the environmental hazards our products are causing to our mother nature. Our machineries require electricity to run and we are producing more energy than ever before. During the fiscal year 2018-2019 India’s total electricity generation (utilities and non-utilities) was 1,547 TWh which is the third highest in the world. Even when the times and technology have changed manifolds, our mode of generation is still mostly conventional. To bring sustainability in this sector so that the future generation can enjoy the benefits of existing in this earth normally, renewable resources are used. One of these is solar power.
Solar power is like an anchor of renewable energy sector. It is the conversion of energy from the sunlight to electric energy photo-voltaic cells. As people are becoming aware of the how their day to day activity leave a big carbon footprint to this earth which results in global climate change and is deteriorating earth’s environment, they have become more interested in using sustainable resources like Solar Panels for generating their own electricity at home. Solar Panel are a series of Photo-voltaic cells arranged in a panel when installed with correct wiring, with the help of sunlight produces electricity. There has been an immense rise in solar panel business as it is not just the manufacturing, but since it is new, all the aspects be it manufacturing, distributing, selling, installing, all have generated employment for people and is likely to even grow given our government’s attempt to support and popularise these mode of energy generation.
Let’s take a look at how you can start Solar Panel Selling Business
Create a Plan
Decide beforehand what kind of Solar Panel Business you want to open. Is it just a retail shop or you’ll have in-house manufacturing of batteries? You need to understand it is not an easy task and requires a good understanding of science and technology behind it. With that decide what will be your reach. If you want an offline store or an online store? If it is an offline store how big of a space you are expecting to have and will also hand out deliveries. And if it is an online store, what storage area you are going to keep your goods in, and what will be your area of service.
Make a plan for what is going to be the size of your business at first. The growth will only follow if you thrive in the market and the solar panel business needs investment and time. One should always be ready for bad days and thus also take care of the amount that is produced daily.
Do your research
The Solar Panel business is not an easy venture to open. You have to do a lot of research about how the market functions and what is the demand and supply chain in this business. Solar Panels require maintenance even when they are at your warehouse so know the science of how to manage them wisely so that none of your product is wasted. Take care of all the safety measures and rules and regulations which are set up by the government
Be an expert
There are many types of Solar Panels and when people are willing to buy them they need to be fully convinced that it is profitable for them too because it is not a conventional way of generating electricity. Thus, understand your product and how they function so that you can make your customers understand the benefits of putting Solar Panels and how it will be better for long run.
Take Permits and License
To start any business in India, you need to have legal permission sorted beforehand to avoid any hassles with government officials. You’ll need to get yourself registered as a business person, get your GST registration, and all sorts of licenses and permits are done. Make sure you are ready with all the paperwork and to take multiple rounds of government offices because opening any business in India calls for this.
Choose the right Location
The location of your Solar Panel store business matters a lot. Open a store in a densely populated area where when you set up the shop, it is visible to people and they are eager to know what you are selling. Buy or rent a space that is big enough where you can store your items carefully and systematically.
Opening a store in a small town where there are already many Solar Panel distributor makes no sense. So, look for a place where you can stand out and be highlighted.
Increase business possibility
Solar Power is an unconventional mode of generating electricity and many people are unaware of solar panels as they are not popularised. Your business will expand only when people will be aware of this product. Since it is a very beneficial product with just one time investment that lasts long, people will be willing to buy them. Organise webinars about the benefits of using Solar Panels. You can visit seminar in colleges and offices to convince people to install Solar Panels and market your business along with it.
Focus on Marketing
Make use of social media as it is almost certain that at least one person in your locality must be using any social media platform. Putting up pages on Facebook and Instagram and asking youth in youth in the locality to share it amongst friends, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your new automobile accessory business. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you have an offline store and most customers will save your number for future reference, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.
India is now home to World’s largest Solar Park where solar panels are installed in an area over 14000 hectares. Our government is working well in renewable sector and is providing subsidies for those who want to start their venture in this sector. This is the right time to start Solar Panel business as it brings a lot of promises of growth.