Lip balms are considered one of the regularly used cosmetics. In winter and the whole year, people use lip balms. The demand for lip balms is increasing day by day. Unlike the traditional lip balm, many tinted lip balms also help to colour your lips.
As we all know, lip balms are used to cure chapped and dried lips in winter, but in recent days, people have used them as lip tint and blush. With various commercial lip balms, homemade lip balms get equal preference.
If you are someone who watches a lot of diy videos, it can be an easy process to start your business. Your homemade lip balm does wonders in the industry of cosmetics if you apply the right strategy. If you are keen to know all those strategies and processes, you are at the right place. Grab a cup of coffee and start exploring the article.
Did you know?
There is a horrifying fact that you might be shocked after hearing it. Lydia Maria Child, in her book. ‘The American Frugal HouseWife’ mentioned that ear wax can work on chapped lips. It was quite disgusting, but new studies show its efficacy. Ear wax can work on chapped lips. Shocking right?
How to Make Homemade Lip Balm?
Why Should You Choose Homemade Lip Balm?
- Homemade lip balm is at boom. A recent study has shown that most women over 18 years old prefer to have natural skincare products over synthetic ones. And natural products are leading the industry as they do not have major harsh preservatives.
- Natural lip balm can be beneficial. One of the leading brands, Brut bees, has sold natural lip care products for billions. So, according to various studies, it can be a profitable business if one can help with the right strategies.
- One of the crucial reasons you should consider a homemade lip balm business is your startup idea that the demands are high. People choose natural and homemade remedies over synthetic chemicals.
What Are the Types Of Homemade Lip Balm?
We are sure that you are aware of the demands and popularity of homemade lip balm. Now let’s understand the different types of lip balms. Though there are many varieties here, we are sharing some popular ones.
1. Beeswax Natural Lip Balm
Making homemade lip balm is very easy with beeswax. It is affordable and available everywhere, and you can get natural beeswax online at an economical price. This ingredient is popular as it can be mixed with other ingredients and is beneficial for lips. Brut’s Bee uses lip balm with beeswax.
2. Tinted Lip Balm
Tinted lip balms are balms with colours. Daily lipsticks can harm your lips, whereas tinted lip balm can paint your lip and cure chapped lips. They can be in different shades like red, pink, orange-brown etc. They can be used as a blusher for cheeks.
3. Medicated Lip Balm
Dried lips can cause pain and itching on the skin. Some lip balms have medicinal values, and they can be made easily with essential oil and other ingredients like camphor. The lavender essential oil can heal skin burns.
How To Make Homemade Lip Balm?
Making homemade lip balm is not rocket science, and anyone can make lip balms in some steps. Here I will show you all the steps but before that, check out all the ingredients. All the ingredients are easily available on the market.
- Shea butter
- Coconut oil
- Lip tint or mica powder
- Essential oil
- Plastic pippets
- Double boiler
First, you need to put the beeswax, shea butter and coconut oil in the double boiler. Put them on the stove and turn on the heat. The wax will start melting. Mix them with other ingredients on the stove.
Now turn off the stove and remove the pot from it. It is time to cool the lip balm. So keep your lip balms at room temperature. When they are cooling down, add a few drops of essential oil. You can put any flavour you want but make sure the scent should not be too high as it can spoil the user’s interest.
In this step, you can do a variation. This step is for those who want tinted lip balm. You can keep some essential oil mixed with lip balm aside as these oils are natural. Now you can add the mica powder or lip tint of various shades.
Here it would help if you had the plastic pipettes. Take a small amount of lip balm with the pipettes and put them in the container.
You are done here. The final step is to keep the lip balms in a cool place so that they can be stored. After one or two hours, you can enjoy the lip balm on your lips.
Marketing of Homemade Lip Balm
Preparing the lip balms is not the only step. You need to work hard on the marketing part. Your business will grow when you do strategic marketing for your business. Here I am sharing some of the strategies that might help you grow.
1. Online Store
You can start your business online, as they have better exposure. You do not need any spaces or stores, and you can sell from your room.
It would help if you started marketing your homemade lip balm. You can take Instagram or Facebook as your marketing platform, and they work pretty well as Instagram or Facebook is used by most people. You can get a better reach from there, and also it is one of the easiest ways.
3. Influencer Marketing
Doing your business through influencers is another easiest way. Here it would help if you offered some free samples to some influencers, and they will promote your products. You can start collaborating with them.
You can start with Pinterest, as most people search here for aesthetic products. You need to make a profile over there and start uploading the pictures of your products.
5. Email Marketing
Nowadays, emails are used as a marketing tool. You can write all about homemade lip balms, mention their benefits and show your product how they can help others, and you can market your products.
How to Sell Homemade Lip Balms in Markets?
Selling is an art, and you need to learn it, and it is not that difficult. If you are running an online store, you need not worry about selling them by going to every person. You can opt for courier services, and they can reach your product to customers.
Suppose you want to expand the business locally to contact the local shops and deliver their products. You can be the retailer. Make sure you ask for the right prices; otherwise, you may lose the contract.
You can register the product as per the rules of drug administrations so that you do not have to suffer later for any legal issues.
Are There Any Difficulties in the Business?
You will come across difficulties when you start a business. Starting a business is more of stepping into uncertainty. You do not know what is coming, but you can prepare better if you know what might come.
The first challenge you can get here is the investment. However, you do not need many investments here. You need to know where you can buy the products at economical prices and make sure you make them with quality products.
Like you, many people are doing the same business, so you need to do some research work. The research on the market. Check your competitor’s product and find out the faults they are making. You can improve them so that they can buy yours.
In the beginning, you can tackle all the pressure alone, but when the business grows, you might need some workforce. Finding the right human resources can be hectic, so you need a keen eye to get them.
You might also face customer criticism. Not all customers will be happy with your services, and they will find out the faults, so make sure you are comfortable with that. Make yourself calm with such criticism.
Homemade lip balms can be an interesting way to begin your startup journey. As the demand is increasing every day and people opt for natural, handmade lip balms, that is the better option. You do not need heavy investments in this business, and you can start it from your home. I have shared some tricks and techniques that can benefit you in this article.
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