written by | April 15, 2022

The Art of How to Write a Business Plan

It is imperative for anyone embarking on a new business to first have a well-documented business plan. A well-thought-out business plan includes a carefully laid out strategy for the business, its short-term and long-term goals, key objectives, as well as how it plans to meet current and future competition in the market. This type of plan is based on thorough research of the prevailing competition both online and offline, their pricing policies, offered services, and various other details.

A practical business plan takes note of your current financial status, staff requirements, premises, initial inventory, as well as the financial requirements for expansion and growth in the years ahead. It details various strategies which mention how you plan to approach financial investors or banks for your funding requirements. These could be for initial investments in inventory, premises, employment of labour, as well as for diversification plans, expansion on a national and international level and so on. Your business plan should include a time frame of a break-even point and how to scale profits thereafter. Most businesses only consider short-term goals, which proves to be disastrous, especially if they do not include emerging technology and competition in the long run.

Did you know?

Every business plan is subject to changes and new adaptations because of emerging technologies and consistent changes in the economy and consumer requirements?

What Exactly Does a Business Plan Signify?

There are various elements that go into the creation of a practical business plan. Some of these are as follows:

Also Read: Right steps to draft a Small Business Plan

A Summary of Your Business

  • This involves stating the primary goals of your business. Some of the business plan examples involve providing details on the following:
  • In-depth information on the market scenario and how your business will make inroads into it. This will include a brief listing of your competitors and how your business will make a difference with a unique selling proposition for your products.
  • Your business objectives for 12 months, 2 years, and 5 years and how you plan to achieve the same. This will outline all your marketing and promotional campaigns. It will provide details about your sales initiatives, brand positioning, and online and offline strategies to increase your brand awareness and social media business marketing as well.
  • The growth plan will explain diversifying into other product offerings and expansion into other towns or cities.
  •  All your monetary requirements – initial investments from your own savings or bank loans as well as the amount of funding required for the first few financial cycles of your business.

What is the Necessity of a Business Plan?

You need a meaningful business plan because it summarises what your business represents and how you plan to expand it. Once your plan gives complete clarity on your goals, it will provide the financial investors and money lenders an assurance that they stand to gain good returns. They will refer to your plan consistently to get an insight into how you are achieving your objectives. 

A business plan helps to strategise numerous feasible business expansion options in the face of contingencies. If you plan to develop your business overseas, your plan will consider all market scenarios across the world and how fluctuations in currencies could affect your business. In such cases, most business people factor an appreciation or depreciation rate of at least 10%. 

A business plan will help your business to overcome such situations in a smooth manner. A business plan serves as a vital tool that helps you define your target audience and how you plan to cater to their needs in the most competitive manner. This will include your growth plan, which will represent a graph of your profitability and how you plan to scale that. These types of details in a business plan will help you to stay focused on your strategies and move towards achieving your goals.

A good business plan affirms your undivided attention towards your business. This helps finance lenders and investors get a clear idea about how you plan to increase your sales and generate revenues, as well as the direction in which you plan to take your business in the future. Your chartered accountant can assist you in making a good forecast and cash flow projection. This will detail the number of expenses you are likely to incur and the gross and net income your business will yield. The potential investors in your business will realise your creditworthiness and integrity in taking the business forward.

When do You Need a Business Plan?

A business plan is best charted out in detail before the onset of any business venture. This is created after research conducted on the current competition in the market. Based on your findings, you will understand the volume of resources you will require over a while in order to achieve your business objectives. 

The cash flow projections you make in your business plan will help you understand, at the very start, the number of cash investments you will be required to make. These details will serve as a comparative platform later and will give you an idea about how you have recovered the initial costs and whether you are making profits.

Also Read: Best Part-Time Business Ideas to Supplement Your Earnings

How to Write a Business Plan?

A business plan format should reflect the details of your contemporaries in the industry in which you plan to venture, your financial lenders, your individual vision and your business goals. You have to first  start by clarifying the following:

  • The products and services you aim to provide, how they will satisfy the requirements of your potential clientele, the prices, the USP of your products and services, and the profitability margins overtime
  • You must include what potential the market holds for your products and services. This will help investors understand they are investing in the right business. You have to highlight how your business is market-driven, as that is a clear indication that it will yield good returns soon. This makes investors confident about returns on their investments. A truly realistic plan for any business involves:
  •  Assessing the number of potential clients and the market size the business aims to capture across certain time intervals. These details are, of course, based on the rigorous research that is required before writing the business plan.
  • You have to make accurate and honest finance projections of your business. This will aid the investors to assess your business and help make a commitment towards investing in your business on specific terms and conditions. Investors are always curious about the long-term plans of the business because they make their investments based on practical and profit-making projections. They consider all the possible risks involved, the pay-back time period, the potential worth of your business after a certain period, e.g. 5 years, and other details before considering investing in your business.


The details of this article guide you on the relevance of an ideal business plan and how it plays a very important role in charting your business growth in the future. Start your new business venture and become the talk of the town!

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Q: What are some good business plan examples?


 Most good business plans include:

  •   Summary of your business
  •   Details about your organisation
  •  Research and analysis conducted by you
  •  Goods or services you intend to market
  •  All marketing and sales plans over different time frames
  •  Cash-flow projections

Q: How to write a business plan?


You have to be very transparent in stating your objectives and how you plan to make a dent in the competition. You must state that your product is market-driven and how you intend to scale your profitability margins. You can write the cash-flow projections with the help of your financial advisor or chartered accountant.

Q: What is an ideal business plan format?


It should include your business goals, information about the products and services you wish to market, details about yourself and your team, info about the staff as well as your geographical location. It should detail all your short and long term plans and requirements for finance if any.

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