HOW TO START A DIGITAL PRINTING BUSINESS
It takes a lot of courage to set up any business be it small or big. With the current state of the economy of our country and unemployment rate, more than willingly, we are required to show this valor and dip our legs in the huge sea of business industry. There are multiple options available for us to choose from as to which business we should start be it high or low in investment. One of the great ideas is a Digital printing business. The shops most of us take for granted but they are one important service that keeps the life of any office-goer or a student easy. In our country, not many people can afford to buy premium grade printers as they are expensive and even the maintenance cost is high and these shops that are always around the corner in form of small kiosks help us no matter what. Be it any school project, making a copy of notes for your college finals, huge bundles of circulars that are to be distributed in your office, or be it printing of big banners or architectural plans sheet. It is one of the best ideas to start up small scale business. You sure have to work hard but the investment is low and revenue is comparatively very high. But there are few necessities that we must know to avoid landing into any trouble.
Let’s have a look at how you can start a Digital printing Business:
Create a Plan
Decide what will be your reach and what are the services you are going to provide. Make a thorough plan of how are you going to arrange investors, where to buy equipment from, what are the maintenance cost, and how to keep this business running. Make a plan for what is going to be the size of your business at first. The growth will only follow if you thrive in the market and the digital printing business needs investment and time as you can’t expect to earn all the profit in a day. There will be days when there will be very few customers in your shop on the other days there will be plenty of them. One should always be ready for bad days and the good ones.
Decide on size and type of business
The digital printing business has a lot of scopes to grow but keeping in mind that your initial investment and capacity to arrange resources, decide the initial setup of your digital printing business. Whether it is going to be a big shop or a small kiosk, in a small local market, or near an office. Decide how are you going to operate keeping in mind the size of the business.
Decide on products
There is an array of products and services that you can provide as a digital printing business owner. You can just start with xeroxes or will be printing big banners too. Will you also be printing photos as people visit your shop in the urgency of getting a passport size photo printed. Are you also going to have a typist available with you in case someone wants a type and print service? So, first, decide what are the products you want to sell and the service you would like to provide. There are many digital printing shops where stationery is also sold. The digital printing business will expand and the list can always increase but decide first what is your introductory range and how helpful it is for the local public and will it get enough attention.
Rent or Buy a Shop in Good Location
Since the digital printing business is not new and there are many shops around, keeping that in mind, starting your digital printing business in a familiar locality where people know you would work the best. There are many documents that are confidential and seeing a familiar face will help people to trust you and be comfortable in getting their documents xeroxed from your shop as it is a good option for them as they know you. The shop does not need to be a very large space. You can start with one single room 10*15 sq feet shop. Set up your shop which is in a busy market that has good footfall. Make sure the plot or the shop does not have many curves as it will be difficult for you to set up the printing machinery there.
It is a prerequisite. You cannot have a printing business without having the proper equipment. Make the list of printers, Xerox machines, computers, cable, wires, etc. Do your research extensively about the products and choose the best that is available in the market. Remember, this is not something that you can compromise on. From a big printing unit to a simple cable, all are of prime importance.
This is amongst the first things to do. You are setting up a digital printing business and as you have made the list of equipment, the printing material or be it rent of the shop. It will require principal investment and maintenance costs. Arrange enough money for everything and save a little. Get yourself sponsors who are willing to support a local business and have your back when your business is down
The infrastructure of a digital printing is pretty basic. You’ll need a counter, shelves, and desks to set your computers on. The placement of machinery in your digital printing should be categorical and systematic. You can keep chairs for your customers so they can get comfortable while waiting for their prints to be ready.
License and Permit
To set up any shop in India you need to take certain permits such as a Business License, Resale Certificate, Business Name Registration or DBA Certificate, Certificate of Occupancy, Federal Tax ID, etc. Make sure you have done your homework and have finished all the paperwork beforehand and have kept them handy and be ready to take rounds to government offices before setting up.
Choose the right Distributor
Make sure you have a distributor who can easily make you available which the supply whenever you demand them and have access to all the materials that are required to run your business. You always must have enough papers of different sizes such as A4, A3, A1 which are the basic ones. Along with these, there are different types of papers too. Ask your distributor to always keep them available for you and have a regular monthly supply of goods direct to your store. If you want to run a good digital printing business, you should know that customers should not go empty-handed because you ran out of paper or ink.
Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram and asking youth in the locality to share it amongst friends, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your digital printing. Putting up ads with discounts on bulk orders of printing or xerox. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you have an offline store and most customers will save your number for future reference, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.
Starting any business takes a good amount of planning. If you want your new business to succeed, understand the risks that come with entrepreneurship. It often takes a few years to get a business off the ground even with the best-laid business plan and advanced marketing. To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. All the best!