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written by | October 11, 2021

How to Start a Digital Printing Business? Follow These Easy Steps

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 Due to the rapid growth of big and small scale industries across the globe, the demand for printed materials has increased dramatically. No business can thrive without receipts, order forms, brochures, receipts and printed ads.

The digital printing business is now highly competitive and developing. Much like other forms of commerce print industry, the printing business is changing. Most commercial printers now engage in digital printing.

The business forecasts for the future predict that the printing business is expected to grow in the coming five years. It is expected that the advancement of technology will continue to boost demand across the globe. In one way, the demand for short-run printing is growing rapidly for commercially printed products such as catalogues, brochures, books and other publications.

Did you know?

The global market for digital printing size is projected to grow by a significant amount, from ₹1.88 lakh crores in 2021 and hit ₹2.60 lakh crores in 2026 at a CAGR of 6.7%.

How to Start a Digital Printing Business

1. Make an Investment in Inbound Marketing

Inbound marketing mainly focuses on attracting customers by creating valuable experiences and content. It helps bridge the gap between your brand and customers by making them aware that you are the solution to their issues.

Here are the main reasons why your printing company should invest in inbound marketing:

  • By allowing customers to provide feedback and suggestions, digital inbound marketing will allow your print company to grow and learn.
  • By focusing on your advertising, your print business will make more money and boost the return on investment.
  • Inbound marketing can transform your business' website into a marketing and sales channel where clients can contact you anytime. It helps generate sales from printing.

2. Find a Supplier Who Can Assist You With Setting Up

If you work as associates, partners, or vendors, correctly forming your team is crucial. Per your budget, make an inventory of assets and resources you can use in-house, and then search for vendors and suppliers to complete the remainder. If you are starting your venture with minimum resources, check for markets of fabric suppliers and design your own.

Also Read: How to Start Mobile Cover Printing Business

3. Maintenance

A regular maintenance schedule is vital to ensure that your printers are running. It is important to keep the parts clean of your printer regularly. The filament or hot end could require replacement. Make a checklist.

4. Learn About Your Competition

The reach and accessibility to the web have widened the scope of the print industry's competition, allowing it to be a part of international markets. Monitoring your competition can aid in identifying the many factors that affect the sales of your prints.

It will provide you with an advantage in the competition by improving your digital printing business plans and strategies and learning from your competitors.

After studying your competitors, consider the following questions: the distinctiveness of your brand and why a consumer would prefer your product over the competition. Also, think about what exactly makes your company stand above the rest. These questions can assist you in making better business choices.

5. Ensure Visibility

Small-scale ideas depend on strong marketing, and it doesn't need to be expensive. You could create an online forum with Facebook and regularly update it. You could also invest in Google and Facebook advertising to ensure your product or service is noticed.

Make sure you create interesting material to upload on social media. It could be your factory in action or one of the awesome products you've made.

6. Rent or Purchase an Office

Even if you are planning an exclusive B2B design or an internet-based retailer at first, you'll require an office space to establish your company and set up an office space. So, you'll have to lease or buy an office space in the market, where you could manage your resources and keep in touch with your suppliers and suppliers.

7. Make Sure You Source Your Raw Materials Properly

The lower the cost you pay for your raw materials, the greater profits you can make. The most eco-friendly plastic source is Polylactic acid made using natural materials such as sugarcane and corn starch. It is the most frequently used material for 3D printing.

8. Conduct an Analysis of Root Causes

Analysis of root causes is a method of determining the root of the problem to develop solutions. After thoroughly implementing the strategies previously mentioned, the digital printing business might not expand as planned. It is crucial to determine the cause of the decrease in sales.

Although a systematic approach to root cause analysis can lead your business to an effective solution, identifying wrong causes could result in sterile solutions.

9. Learn More About the Latest Technology

Learn more about the printing process and the business. There are numerous online courses on offer from sites such as Lynda. However, the most effective learning method is buying a printer and testing it out.

10. Re-Evaluate the Marketing

As mentioned earlier, the printing industry requires regular updates to keep up with the latest trends. The same applies when it comes to the strategies used by the printing industry. You can begin by micro-targeting and then revise your marketing strategy if you own a printing company.

Also Read: Complete Guide on Starting a Customised T-shirt Business

11. Excellent Customer Service

The ability to produce high-quality work isn't enough. Successful Printing companies are focused on providing superior customer service. The development of customer loyalty results in greater word-of-mouth exposure to prospective customers.

Paying attention to the customer's requirements, patiently answering their queries and being upfront about your services are all ways to improve your customer service.

12. Find Out About the Operational Costs

Monitoring and controlling operating costs in a print company can be a challenge. But, the answer to the high operating costs may be to implement the use of an ERP tool.

The Enterprise Resource Planning tool takes care of all aspects of your company's organisation, including manufacturing, finance, supply chain management services, etc.

13. Customised Frames for Glasses

Who doesn't want a fashionable pair of sunglasses or eyeglasses? The difference is that you can create 3D sunglasses that can be customised to fit the individual's needs. They are very comfy to put on.

14. Bioprinting

Bioprinting uses 3D digital printing technologies to create human and animal cells and three-dimensional functional tissues. The primary purpose of Bioprinting is to speed the development of drugs in pharmaceutical firms. Another objective is to print functional organs, such as kidneys, liver, etc., for transplant. Beginning a printing company would be a profitable and interesting venture for any business owner.

15. Create an Online Site

A website is crucial when starting a small 3D printing business. Choose a domain that is simple to remember. You can select an Internet Hosting Plan from websites like Woocommerce and Shopify. Select a method for accepting payment. However, be sure to avoid QR payment fraud.

According to Wohler's report, the 3D printing industry grew by 19.5% in 2021, which was up from 7.5% in 2020. It's a promising and exciting field, but you will need to invest money and time. 

Conclusion

Beginning a business in printing isn't necessarily difficult. It's important to know the basic principles of the printing business, formulate an effective business plan that is well-studied, and ensure that you provide top-quality service. If you've ticked those boxes, you're prepared to start your own printing business.

The management and maintenance of the printing business require imagination and business expertise. Startup printing companies and MSMEs are eligible for MSME loans in case of financial difficulties, so that's also great support.

Follow Khatabook for the latest updates, news blogs, and articles related to micro, small and medium businesses (MSMEs), business tips, income tax, GST, salary, and accounting. 

FAQs

Q: What’s the cost of a digital press?

Ans:

A digital press costs you between ₹4.5 lakhs to ₹5 lakhs, and sometimes, even beyond. Generally, the cost depends upon print speeds, media applications, the size of the equipment, etc.

Q: What is a digital printing business all about?

Ans:

Digital printing business refers to professional printing where desktop and other digital sources are used for printing digital-based images through inkjet printers or high-volume lasers.

Q: Is starting a digital printing company profitable?

Ans:

A printing company owner can conveniently generate around ₹10 lakhs per year. Success isn't guaranteed, but if you offer your printing services and reasonable costs, market yourself well, and grab some good clients, you can generate enough profit. Deliver the right printing services for business requirements, and make money - that's simple.

Q: How to start a printing business?

Ans:

Here are the steps:

  1. Research your local market
  2. Find your printing business niche
  3. Plan your budget
  4. Contact your local government office to know the pre-execution requirements.
  5. Register your business
  6. Start a printing business website
  7. Purchase your equipment
  8. Build a portfolio
  9. Promote your new business

Disclaimer :
The information, product and services provided on this website are provided on an “as is” and “as available” basis without any warranty or representation, express or implied. Khatabook Blogs are meant purely for educational discussion of financial products and services. Khatabook does not make a guarantee that the service will meet your requirements, or that it will be uninterrupted, timely and secure, and that errors, if any, will be corrected. The material and information contained herein is for general information purposes only. Consult a professional before relying on the information to make any legal, financial or business decisions. Use this information strictly at your own risk. Khatabook will not be liable for any false, inaccurate or incomplete information present on the website. Although every effort is made to ensure that the information contained in this website is updated, relevant and accurate, Khatabook makes no guarantees about the completeness, reliability, accuracy, suitability or availability with respect to the website or the information, product, services or related graphics contained on the website for any purpose. Khatabook will not be liable for the website being temporarily unavailable, due to any technical issues or otherwise, beyond its control and for any loss or damage suffered as a result of the use of or access to, or inability to use or access to this website whatsoever.
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Disclaimer :
The information, product and services provided on this website are provided on an “as is” and “as available” basis without any warranty or representation, express or implied. Khatabook Blogs are meant purely for educational discussion of financial products and services. Khatabook does not make a guarantee that the service will meet your requirements, or that it will be uninterrupted, timely and secure, and that errors, if any, will be corrected. The material and information contained herein is for general information purposes only. Consult a professional before relying on the information to make any legal, financial or business decisions. Use this information strictly at your own risk. Khatabook will not be liable for any false, inaccurate or incomplete information present on the website. Although every effort is made to ensure that the information contained in this website is updated, relevant and accurate, Khatabook makes no guarantees about the completeness, reliability, accuracy, suitability or availability with respect to the website or the information, product, services or related graphics contained on the website for any purpose. Khatabook will not be liable for the website being temporarily unavailable, due to any technical issues or otherwise, beyond its control and for any loss or damage suffered as a result of the use of or access to, or inability to use or access to this website whatsoever.