HOW TO START A TV REPAIR BUSINESS
We have seen great innovations in the last century and although they didn’t seem necessary at that time, they surely now are. One such invention is the Television- also known as ‘The idiot box’. When it was first introduced, it was a small box with a small screen and resolution that was so unclear. Still at that time, getting access to entertainment 24*7 was one big deal. Kids would make theories about tiny men being inside the sets and having a miniature life while watching any cartoon or series. We have come a long way since then, now we have tablets or phones bigger than the size of the TV back then and our Television sets have taken place of large painting in our houses. They come in the sizes of a whole wall and with such clarity as if you are not just watching but experiencing that is projected on it. They have become a big part of our life as it is not only the source of entertainment but knowledge too so when there is any irregularity in it or it stops working, we get really uneasy and need to get it repaired as soon as possible. This is where the TV repair shops come handy. The business that requires immense skill and knowledge of tv sets and expertise in the area. According to a research, India has a lot of potential to increase its electronic equipment repair services that may generate revenue of upto $1 billion. It creates as many jobs and people earn good living through this business as the market is always increasing.
If you are one interested to open a TV repair business, here are the few things that will help you set up the business:
Understand the Market
To start any business, you must know how the market works around it. What other TV repair shops are available? Do your research about what are the TV sets that are being bought by users now a days and what are different brands that learn about. The market has changed and there are new innovative changes in this and technological advancements that keep taking place in this industry. This research will help you understand the market size, strata, variety, and help you build a vision for your TV repair shop.
Increase your expertise
To open a repair shop, you need to have a lot of information about the TV and its hardware. You should be an expert. You should have a mechanical degree or Diploma/ ITI s or similar qualifying courses. Know about the parts and their uses. Learn about the new technological advancements as there are changes in this field every now and then. It is important to keep oneself updated of those. You’ll need to have local connections and access to resources too. Make sure you know it all because your customers will only be convinced and trust you if they see you know what you are doing.
Decide on size and type of business
The business has a lot of scopes to grow but keeping in mind that your initial investment and capacity to arrange resources, decide the initial setup of your TV repair shop. Whether it is going to be a big store or a small kiosk, in a small local market or big market, etc. Decide if you want to keep an offline store or are you ready to invest your time and money by introducing your service for online bookings? Will you also to provide home service where you do the repair work at the customer’s houses and charge extra for your services.
Have the right distributor
Make sure you have a distributor who can easily make you available with the supply whenever you demand them and have access to the parts and accessories for the old and new TVs that are launched in the market. If you want to run a TV repair shop, you should know that customers should not go have to wait or postpone to get the repair done just because you did not have the right parts available on that day.
Location and storage space
It is obvious that you will have to rent/ buy a place where you can start your services. You cannot set it up in your house. Keep in mind that the location of your store matters a lot. A market place with high footfall is always in big demand. You can rent a place near a Television showroom so that whenever customers visit the other shops, they are more likely to see your shop too and get noticed. When you are renting a place, be aware of the competition around. Try to locate yourself where there are lesser TV repair shop so it is easier to be highlighted in the market.
Also, keep in mind the storage capacity of your store. You must be having heavy and big machinery that is used for the repair work. Make sure you have enough storage available for them. In the warehouse or the repair station, make sure you have followed all the safety measures as you can never take risk with electronic items.
This is amongst the first things to do. You are setting up a TV repair shop and even though it is a small-scale business, it’ll require a principal investment. Get yourself sponsors who are willing to support a local business and have your back.
License and Permit
To set up any shop in India you need to take certain permits such as a Business License, Resale Certificate, Business Name Registration or DBA Certificate, Certificate of Occupancy, Federal Tax ID, etc. Make sure you have done your homework and have finished all the paperwork beforehand and have kept them handy and be ready to take rounds to government offices before setting up.
Get the Manpower
For your business hire technicians who know the craft of repairing TVs with minimum efforts and resources. You’ll need a team of a good managers who can work under pressure and arrange for requirements quickly. Along with that, have in-house staff that will help you the repair and do the loading, shifting, etc. Once you have a store and you desire to build it bigger, have a trusted group of people who will help you on each level as this is not a task that can be handled alone.
Build a team you can trust!
Use of technology and e-commerce
People don’t really like to wait and it is possible that during rush hours many of your potential clients might go somewhere else because they have to wait. You can use technology and make appointments according to your schedule. Make sure you have a phone that is always available and have multiple numbers on which appointments can be fixed. Use this service to update your customer about the status of their repair and how soon it will be done so they can pick it from your shop.
Social Media is used by almost everyone around the globe. It is almost certain that at least one person in your locality must be using any social media platform. Putting up pages on Facebook and Instagram and asking youth in youth in the locality to share it amongst friends, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your new TV repair shop. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you have an offline store and most customers will save your number for future reference, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.
To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. Your TV repair shop is going to be the same. Don’t get overwhelmed and enjoy the process. All the best!