HOW TO START A DENT REMOVAL SERVICE BUSINESs
The number of cars in the world have reached to almost over 1 billion. The land space on this earth feels to be shrinking and distances are becoming shorter. It is all because of advancement in these automobiles that help us reach places and rightly so, people aspire to have cars for their convenient transportation and comfort. Some have so much adoration for their cars that they call it their ‘baby’. It is increasing the density of vehicles on the roads and risks of Traffic Collision. The results of these accidents are fatal but god forbid everyone face them, they also cause dents. When a car owner gets a dent in their vehicle, it almost tears them. They have put their hard earned money to buy their conveyance. Many of you must have witnessed fights for who among the both parties were responsible for the dent and how are they paying to fix it. Dents distort the exterior shape of your automobile and sometimes they can be so big that they don’t just affect the aesthetic but also the functioning of their car. They need to be fixed and they cost a lot. India is a country of many small scale business and one such business is Dent Removal Service Business. This business earns well and as the automobiles are increasing the demand is unlikely to go down
Let’s have a look at how you can start a Dent Removal Service Business:
Decide on size and type of business
The business has a lot of scopes to grow but keeping in mind that your initial investment and capacity to arrange resources, decide the initial setup of your dent removal business. Whether it is going to be a big store or a small kiosk, in a small local market or roadway shop. Decide if you want to keep an offline store or are you ready to invest your time and money by introducing your service for online bookings?
Decide your Niche
There are many kits and techniques available in market for dent removal. You have to pick the ones which are cost effective for you and you have expertise in them.
Have the right distributor
Make sure you have a distributor who can easily make you available which the supply whenever you demand them and have access to the latest technology for dent removal. If you want to run a dent removal business, you should know that customers should not go empty-handed just because you did not have certain paint available on that day.
Location and storage space
It is obvious that you will have to rent/ buy a place where you can store your product and display them. Keep in mind that the location of your store matters a lot. A market place with high footfall is always in big demand. You can rent a place near an automobile repair shop so that whenever customers visit the other shops, they are more likely to see your shop too. When you are renting a place, be aware of the competition around. Try to locate yourself when there are lesser dent removal shops.
Also, keep in mind the storage capacity of your store. The products should be placed in an attractive manner so that customers are more willing to buy them. You most likely will be required to have a go-down once your business expands.
Get the Manpower
For your business hire technicians who know the craft of fixing dents with minimum efforts and resources. You’ll need a team of good manager who can work under pressure and arrange for requirements quickly. Along with that, have in-house staff that will carry out tasks like guarding, billing, loading, shifting, etc. Once you have a store and you desire to build it bigger, have a trusted group of people who will help you on each level as this is not a task that can be handled alone.
Build a team you can trust!
Pricing for your services
Do a good market research and find out how the prices fluctuate in this market. Price your services according to that. If you keep your prices high, then it will be hard for you to sustain in dent removal business.
Use of technology and e-commerce
People don’t really like to wait and it is possible that during rush hours many of your poteial clients might go somewhere else because they have to wait. You can use technology and make appointments according to your schedule. Make sure you have a phone that is always available and have multiple numbers on which appointments can be fixed.
This is amongst the first things to do. You are setting up a dent removal business even though it is a small scale business. It’ll will require a principal investment. Get yourself sponsors who are willing to support a local business and have your back.
Social Media is used by almost everyone around the globe. It is almost certain that at least one person in your locality must be using any social media platform. Putting up pages on Facebook and Instagram and asking youth in youth in the locality to share it amongst friends, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your new dent removal business. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you have an offline store and most customers will save your number for future reference, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.
To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. Your dent removal business is going to be the same. Don’t get overwhelmed and enjoy the process. All the best!