STEPS TO OPEN A CAR WASH BUSINESS
The automobile industry is one of the major industrial and economic force throughout the globe. The world already has around 1.5 billion cars running on the road with around 60 million cars and trucks that are manufactured in the market on a yearly basis. With these statistics, we get the idea of how magnanimous this industry is. As there are many technological advancements also happening side by side, the automobile industry is inculcating the new technology to build more advanced and robust cars than ever before. Cars are now faster, luxurious, and more comfortable than they have ever been. People have become more passionate about their vehicles and wish to maintain the best state. They spend money decorating it, putting accessories. Out of all, one thing is basic but most necessary for the maintenance of the car- Car wash. Car washes are building containing equipment for washing cars or other vehicles automatically. In today’s fast-paced life, people hardly have time to make their cars squeaky clean therefore the car wash business has been on the rise since its invention. people are always interested to build those small comforts and don’t shy from spending on them and as a result this car wash business is a very attractive prospect for those interested in setting their feet in the business world.
Understand the Market
To start any business, you must know how the market works around it. What other car wash businesses are available? Make a strategy to combat the competition around. Do your research about what are the cars that are on-road and what are different brands that learn about. This research will help you understand the market size, strata, variety, and help you build a vision for your car wash.
Decide on services
Even in the car wash business, there are many varieties of products that are used in car wash available in the market, you have to first decide what are the services you are going to provide. Will, it only be a car wash service or you are also going to sell some accessories. Will you only cater to cars or will extend your services to motorcycles too? The business will expand and the list can always increase but decide first what is your introductory range. Know the types of cars that are in your locality and about their interior and how you clean them properly.
Buy products and equipment
Make sure you have a distributor who can easily make you available which the supply whenever you demand them and have access to the polishing and cleaning products whenever necessary for the old and new cars that are launched in the market. Buy the latest and affordable equipment available in the market for car wash so that your workload is light. If you want to run a successful car wash business, you should know that customers should not go have to wait or postpone to get the car wash done just because you did not have the right products or your equipment or machinery was not available on that day.
Location and storage space
First, decide the size of your car wash business and dependent on that decide the place where you will set it up. It is obvious that you will have to rent/ buy a place where you can start your services. You cannot set it up in your house. Keep in mind that the location of your store matters a lot. A market place with high footfall is always in big demand. You can rent a place near an automobile repair shop or servicing center so that whenever customers visit the other shops, they are more likely to see your shop too. You can keep it near parking lots or highways too. When you are renting a place, be aware of the competition around. Try to locate yourself when there are lesser car wash businesses set up.
Also, keep in mind the storage capacity of your store. You must be having heavy and big machinery that is used for the car wash work. Make sure you have enough storage available for them.
This is amongst the first things to do. You are setting up a car wash, it’ll require a principal investment. Get yourself sponsors who are willing to support a local business and have your back.
Get the Manpower
For your business hire technicians who know about the types of machinery used in the car wash and operate them carefully. You’ll need a team of helpers to do perform various cleaning services on different cars and a good manager who can work under pressure and arrange for requirements quickly. Along with that, have in-house staff that will carry out tasks like guarding, billing, loading, shifting, etc. Once you have a store and you desire to build it bigger, have a trusted group of people who will help you on each level as this is not a task that can be handled alone.
Build a team you can trust!
Use of technology and e-commerce
People don’t really like to wait and it is possible that during rush hours many of your potential clients might go somewhere else because they have to wait. You can use technology and make appointments according to your schedule. Make sure you have a phone that is always available and have multiple numbers on which appointments can be fixed.
Social Media is used by almost everyone around the globe. It is almost certain that at least one person in your locality must be using any social media platform. Putting up pages on Facebook and Instagram and asking youth in youth in the locality to share it amongst friends, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your new dent removal business. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you have an offline store and most customers will save your number for future reference, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.
To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. Your car wash is going to be the same. Don’t get overwhelmed and enjoy the process. All the best!