Technology is advancing with the pace of light and the world is running after it trying to get the latest gadgets and mobile phones. Mobile phones have become a necessity for the present world and have become an essential part of our daily life. Mobile phones are used not just for calling but for various reasons as they have replaced cameras, music players, camcorders, watches, compass, diary and whatnot. Even during the pandemic, mobile phones were inseparable companions to the lonely souls and it is understood by all that there is no going back from this, mobile phones have become an inseparable part of our lives. For the same reason, the mobile phone has become a big market all over the world. In India, in 2019 itself 252.5 million mobile phone units were sold. The magnitude of this business is magnanimous and thus has scope for a lot of profit even in the retail.
If you are looking forward to opening a mobile shop you must understand what the requirements for it are. In India, mobile shop businesses usually are of small scale. We have to be careful about the timing of opening the business, analyze the profit, and grow the business accordingly. You should be aware of your budget, your purchasing capacity, and understanding of customers. You also have to understand that even when the mobile phone is a necessity now, it is not counted as an essential item and the technology changes every month and once one handset gets old, no one is interested in buying that so choose what you want to sell in your mobile shop carefully.
Now since you know about what are few things you have to keep in mind for setting up a mobile shop let us have a look at how you can do it in India
Rent or Buy a Shop in Good Location
Nowadays a lot of people are shifting to online mode for buying mobile phones. Keeping that in mind, starting your mobile shop business in a familiar locality where people know you would work the best. The online purchase doesn’t feel familiar to a lot of people and so your shop can be a good option for them as they know you and would expect a certain level of compassion and help from your end. The shop does not need to be a very large space. You can start with one single room 10*15 sq feet shop. Set up your shop which is in a busy market and has good footfall.
Create a Plan
Decide what will be your reach. If you want just an offline store or want to accompany it with an online site? Make a plan for what is going to be the size of your business at first. The growth will only follow if you thrive in the market and mobile shop needs investment and time as you can’t expect that all your phones will be sold in a day. There will be days when you sell no phone or on others, you may sell 8. One should always be ready for bad days.
Highlight and Infrastructure
The infrastructure of a mobile shop is pretty basic. You’ll need a counter, shelves with small compartments, glass covers for shelves. Along with basic lighting, use extra lights such as LEDs in each compartment. It will work as decorative and will also make your shop look bigger given that it is such a small space. The placement of mobile phones should be as such that the latest and most expensive technology should be put in front and old ones at the back. You will have to do research about what are the demands of your customers while they look for a mobile phone and sort your preference accordingly. You can also put chairs or couch for your customers for their comfort.
License and Permit
To set up any shop in India you need to take certain permits such as a Business License, Resale Certificate, Business Name Registration or DBA Certificate, Certificate of Occupancy, Federal Tax ID, etc. Make sure you have done your homework and have finished all the paperwork beforehand and have kept them handy and be ready to take rounds to government offices before setting up.
Choose the right Distributor
Make sure you have a distributor who can easily make you available which the supply whenever you demand them and have access to the latest technology mobile phones. If you want to run a good mobile shop business, you should know that customers should not go empty-handed just because you did not have that product available on that day.
Social Media presence and Marketing
Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram and asking youth in youth in the locality to share it amongst friends, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your mobile shop. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you have an offline store and most customers will save your number for future reference, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one to one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.
Even if the mobile phones are being bought online, the offline mobile shops are still there and people use them like ever before because they are more eager to buy products they have touched with their hands and analyzed its design. It also has a familiarity factor as this is the way things were done and we are comfort lies in this and we can trust a local person more than a distant distributor. So go ahead with your plan of Mobile Shop and All the best for future avenues!