written by | October 11, 2021

Effortless Ways To Start A Carpet Business

Having food and shelter are the most basic needs for survival. We work hard every day to get food and we save money to build our houses. Since, the income of the middle class is increasing their ability to spend more is increased and as a result, the dream of many to have their own house is getting fulfilled. When we think of making our homes, we try to put the best we can afford to make it look beautiful and there are many options available too. Carpets are one such option that enhances the beauty of your new house. There are different types of carpet available in market now a days and their price range is sky rocketing high. Carpets are widely used for flooring in homes for beautification and also for safety from harsh weather. We can use carpets for any decorating style, as they are available in several sizes, shapes, colors, and textures. Most of the carpets that are made in India are exported to different countries because of the high demand for such beautiful carpets. Setting up a carpet business is easy and this business is very profitable as investments in this business in last years Exports of handmade carpets from India stood at US$ 1.47 billion in 2018-19. During April-September 2019, exports of handmade carpets from India stood at Rs 4,743.83 crore (US$ 688.6 million). By these figures, we can make out the profit made by carpet business.

If you are interested in setting up a carpet business, lets have a look at few steps that will help you during the process:

Create a Plan 

Decide beforehand what kind of Carpet business you want to open. Is it just a retail shop or you’ll have in-house manufacturing of carpet? If you are manufacturing, you need to understand it is not an easy task and requires a good understanding of the skill and creativity behind it. You will have to hire professionals and the scale of your business will be bigger. With that decide what will be your reach. If you want an offline store or an online store? If it is an offline store how big of a space you are expecting to have and will also hand out deliveries. And if it is an online store, what storage area you are going to keep your goods in, and what will be your area of service.

Make a plan for what is going to be the size of your business at first. The growth will only follow if you thrive in the market and the carpet business needs investment and time. One should always be ready for bad days and thus also take care of the amount that is produced daily.

Do your research

The carpet business is not an easy venture to open. You have to do a lot of research about how the market functions and what is the demand and supply chain in this business. The carpet business requires maintenance from pests and mites even when they are at your warehouse so know the science of how to manage them wisely so that none of your product is wasted. If you are manufacturing carpet be aware of the kinds of material that you are going to use to make your product. Take care of all the safety measures and rules and regulations which are set up by the government.

Take Permits and License

To start any business in India, you need to have legal permission sorted beforehand to avoid any hassles with government officials. You’ll need to get yourself registered as a business person, get your GST registration, and all sorts of licenses and permits are done. Make sure you are ready with all the paperwork and to take multiple rounds of government offices because opening any business in India calls for this.

Have the right distributor

Make sure you have a distributor who can easily make you available with the supply whenever you demand them and have access to the modern and classic designs of carpet that are changing with trends in the market.
If you are manufacturing your product, have a distributor who can supply you with the raw material of good quality and variety.
To have a successful carpet business, you should know that customers should not go empty-handed so go for diversity in your products.

Integrate with local craftsmen

There are many skilled carpet weavers and artisans who are immensely talented but due to not enough exposure and business understanding, hardly earn enough. Their work is extremely beautiful and sells for a great amount. Hire them for your carpet business. It will be beneficial for them and bring a great variety and skill your carpet business

Be vary of Competition and choose the right Location

The location of your carpet business matters a lot. Try to keep your shop away from a place where there are already several stores available. Open a store in a densely populated area so even if there are competitors around, you will always have people buying from you. Buy or rent a space that is big enough where you can store your items carefully and systematically.
Opening a store in a small town where there are already many manufacturers or carpet distributors makes no sense. So, look for a place where you can stand out and be highlighted. You can also opt to have your carpet business set up near roads where many automobiles can locate you.

Go online

Setting up any business requires a strong local connection and communication so that the business can propagate but with the rise in the use of e-commerce, things have become a lot easier. Make a website for your carpet business and set delivery boundaries according to yourself. Arrange your products in different categories and use various models and tools which are available online to make your website catchier and more attractive. 

Focus on Marketing 

Make use of social media as it is almost certain that at least one person in your locality must be using any social media platform. Putting up pages on Facebook and Instagram and asking youth in youth in the locality to share it amongst friends, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your new carpet business. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you have an offline store and most customers will save your number for future reference, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one-to-one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.

Starting a carpet business takes a good amount of planning. If you want your new business to succeed, understand the risks that come with entrepreneurship. It often takes a few years to get a business off the ground even with the best-laid business plan and advanced marketing. To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. All the best!

Related Posts

How To Set up a KFC Franchise In India

How To Set up a KFC Franchise In India


Guide To Starting A Coaching Centre

Guide To Starting A Coaching Centre


What Are The Top 10 Business Ideas in Delhi?

What Are The Top 10 Business Ideas in Delhi?


How To Start A Dairy Business In India

How To Start A Dairy Business In India


Know the Best Business Ideas in Punjab

Know the Best Business Ideas in Punjab


How to Start An Online Saree Business from Home

How to Start An Online Saree Business from Home


How To Look For Trending Topics For Your YouTube Videos?

How To Look For Trending Topics For Your YouTube Videos?


None

5 Mantras To Boost Profits Of Your Kirana Store


None

Free Business Plan to Start an Online Fruit and Vegetable Shop