written by | April 20, 2022

Guide to Business Development and How It Can Help Your Company Grow

Business development is a critical component of every business endeavour. Business development professionals evaluate a company's performance and find opportunities for improvement. To be efficient in their businesses, they need a certain set of abilities.  

In this article, we will define business development, discuss its importance in a company's success, and discuss the talents required to operate as a business development expert.

Did you know?

An RBI survey of 1,246 startups conducted in 2020 found that only 3% of the companies hired more than 100 employees.

What is Business Development?

The development of long-term techniques to generate value via the growth of connections, markets, and consumers is referred to as business development.

 A business development expert, often known as a business developer, is a specialist who helps businesses increase their activities and revenue. They either work for the firm as a conventional, full-time employee or just on contract as independent consultants. The day-to-day activities of business developers and their tactics may change based on the sector, but the overarching objective stays the same. 

The Role of Business Development

Few businesses expand and thrive spontaneously. Corporations face the danger of burning resources and exceeding budgets unless their expansion is meticulously planned and strategised. As a result, if a firm wants to expand and flourish, business growth chances might be the greatest answer. A smart business developer can build and foster long-term alliances with other professions and businesses, resulting in more leads and concluded agreements. As an outcome, the company may be able to expand without requiring a significant increase in cash, assets, or personnel. 

Also Read: What is the Marketing Mix? The 4Ps of Marketing: A Detailed Overview

Facets of Business Development

There are several components to business development. Business development executives collaborate with a wide range of professions, including sales representatives, marketing executives, management, and vendors. In addition to working with other divisions, business developers must handle components of a firm such as alliances and joint ventures, cost-cutting measures, negotiating, and communication. Business developers use unified strategic goals to bring together the departments and attributes of different departments, such as sales. 


Business development executives set realistic sales objectives for sales employees and give advice on how to attain them. They may also examine a company's sales performances in multiple markets or across various quarters to discover opportunities for improvement. 

Business Development vs Sales

The practice of converting leads or possibilities into new clients is known as sales. Business development is now a wide word that incorporates several tasks in addition to sales. Although there is some crossover, most conventional BD jobs are only marginally associated with new client acquisition. 

Sales and business development are frequently confused. This is hardly unexpected given that many people working in sales have adopted the label of Business Developer. This is most likely done because the organisation feels that the BD classification removes some of the negative stigma attached to sales. 

As a result of this muddled image, many professional services businesses refer to sales as "business development" and include it in the job description of every senior employee. They could also incorporate some sales duties, such as lead creation and lead nurturing, within the BD obligations of the profession.


Through advertisements, commercials, and campaigns promoting the company's products/services, the marketing team strives to increase revenue growth. Business development experts may conduct market research in order to adapt marketing efforts to a certain location, demographic, or user group. They may also advise management on how to allocate marketing expenditures wisely. 

Business Development vs Marketing

Traditionally, business development was a branch of marketing that centred on gaining new promotional or distribution contacts and platforms. While this job still persists in many organisations, the term "business development" has now become synonymous with numerous marketing and sales tasks. 


Businesses frequently use partnerships to ramp up their operations and develop a foothold in a new market. Business developers enlist the help of finance and legal departments to better analyse the competitive landscape and make judgments about alliances and other strategic partnerships.

Project Management

Business development professionals are in charge of evaluating project timeframes, logistics, timetables, costs, and other estimates. They could collaborate with top management to offer initial guidance and briefings to the project management team, who will subsequently take over and monitor the project's development. 

Vendor Management

Vendors are business associates or employees that oversee the retail experience related to their goods or services. Business development professionals assist the organisation in identifying vendors as well as estimating the cost and legal consequences of vending services.

Negotiations, Networking and Lobbying

Managers in business development must aggressively bargain and negotiate in the interests of the firms they represent. Even though lobbying is a legally murky area throughout many areas of the world, it is critical to company development in most cases, particularly when corporations want to penetrate new markets. Business developers may initiate these engagements with government officials, authorities, regulators, and suppliers. 

Cost Reduction

Profits may be increased not only by increasing sales and size of operations but also by properly implementing cost-cutting measures. Business developers are professionals in this field, enabling corporate stakeholders to make critical decisions to reduce expenses and, as a result, increase revenues. 

Skills Required for Business Development

If you want to work in business development, there are a few qualities that you should look for in the position description. Establishing personal objectives to develop these abilities can help you stand out as a contender. Here are a few abilities to highlight on your CV as well as during the business development interview process: 

Sales Skills

Although business development and sales jobs serve distinct functions, they embrace a few common activities and responsibilities. As a result, fundamental sales abilities can help you succeed in this profession. Business development professionals must effectively identify target consumers and comprehend their marketplace to promote growth. They will also need to cooperate with possible partners and build potential partnerships with other experts and businesses. 

Communication Skills

As a business developer, you must engage with a wide range of experts daily. To be effective in this position, you must improve your academic and vocal communication abilities. The communication should be clear and professional on every occasion. It is also critical to choose which mode of communication is particularly suited for a certain situation. 

Professional connections formed as a component of business development need regular fostering; hence, competent communicators may flourish in this arena. You should also be acquainted with negotiation and be able to express your thoughts and points of view while ensuring the other side communicates effectively. 

Marketing Skills

The business development division works closely with the marketing team in many businesses rather than the sales team. Although business developers have to have some sales abilities, they must also grasp and implement basic marketing ideas in their work. The ultimate aim of both marketing and business development specialists is to expand the business, albeit the techniques they use to accomplish so may vary. 

Business developers are responsible for a variety of marketing-related duties. This involves searching for partnerships, campaign management, aiding with branding initiatives, creating new customer bases, and successfully increasing brand recognition and loyalty among new customers. 

Business Intelligence

Acquiring insights and having a thorough grasp of any market requires business acumen. It may be developed by doing extensive analysis and research of the business, its product lines, rivals, and macroeconomic conditions related to the company's activities. 

Data collection and analysis are also aspects of business intelligence. The magnitude of the prospective market, any modifications affecting it, and the sorts of initiatives that elicit good reactions from specific market groups are some of the most typical sets of information that aid a company developer. Individuals may begin to develop this talent by conducting research, gathering data, and knowing more about target markets. 

Also Read: Benefits & Drawbacks of Starting a Local Marketing Business

Analytical Skills

Business development professionals analyse enormous amounts of data to acquire meaningful insights to establish policies and plans. They must also have a keen eye for detail in order to extract important indications and critical information from massive amounts of unstructured data. 

Furthermore, they should be able to collect and organise these insights to communicate in a way that others can comprehend effectively. Having the capacity to explain corporate success effectively and the organisational abilities to analyse what you've been doing to help the company expand will considerably improve your potential to thrive in this career path. 

Project Management Skills

Business development is a complicated endeavour with several processes and procedures concurrently. Several of the qualities required to be an excellent project manager are transferable to the business development profession. These abilities include leadership, team building, risk monitoring and management, and personal organisation. 

When working on a project, the ability to manage a workforce is essential because you will most certainly not be performing every duty alone. Encouraging teamwork, overcoming disagreements, and assessing performance are all aspects of team management. These same abilities apply to your effectiveness as a business developer. 


For some businesses, business growth is a method of achieving long-term success. Establishing and sustaining connections with allies and partners may be beneficial, as can recognising the potential for development via other avenues. Business development is concerned with a company's long-term sustainability and the best means to attain that achievement. Businesses may create connections with partners who will aid them through referrals for an extended period by finding and generating business growth possibilities. 
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Q: What is the business development process?


The business development process includes 4 main stages, whether it is a small business or a multinational corporation. The stages are as follows:

  • Startup stage
  • Growth stage
  • Maturity stage
  • Renewal or Decline stage

Q: Is business development a marketing or sales post?


Marketing focuses on communication and consumer targeting, whereas Sales reps work on prospecting qualified leads and closing the deals that both the marketing and sales team have garnered. Business development focuses on business relationships and strategic partnerships.

Q: What is the business development strategy used by companies?


The key strategy used in the business development process is devising strategies to help increase the amount of money that's coming into an organisation while minimising losses.

Q: What is the key to business development?


The ultimate goal of business development is growth.

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