HOW TO START A BANGLE BUSINESS IN INDIA
In India, all the accessories worn by women have a symbol associated with it. One such accessory is Bangles. Bangles are traditional bracelets that are made from glass, metals, wood, plastics, shellac, etc. They are ornaments worn by many women during their wedding or after marriage. They represent auspiciousness and sanctity of marriage. Because of their beauty, they are also becoming famous among teens and unmarried women too. Bangles are a must-have item for a woman in an Indian household. They are used to enhance the beauty and looks of hands. The different colors of bangles worn by Indian women, signify different things such as Red signifies the energy and prosperity of the household and marriage, green is for good luck and fertility, silver signifies strength and gold is symbolizes the fortune and prosperity. Just as the importance of bangles is immense in Indian households, they are also a big market for profit as the demand is never likely to go down. The more types of bangles the vendor keeps, the more likely they will succeed in the business.
Let’s have a look at how you can start Bangle Business in India:
Decide on products
There is an array of types of bangles in the market such as plastic, metal, wood, glass, etc, you have to first decide what are the types you want to sell. Bangles change according to season, festivals and trends. Do you also want to sell some accessories in your shop with it? The bangles shop business will expand and the list can always increase but decide first what is your introductory range and how attractive are its design for the local public and will it get enough attention.
Rent or Buy a Shop in Good Location
Keeping in mind that online market for bangles is also growing, starting your bangle shop business in a familiar locality where people know you would work the best. The online purchase doesn’t feel familiar to a lot of people and so your shop can be a good option for them as they know you and would expect a certain level of compassion and help from your end. The shop does not need to be a very large space. You can start with one single room 10*10 sq feet shop. Set up your shop which is in a busy market that has good footfall.
Create a Plan
Decide what will be your reach. If you want just an offline store or want to accompany it with an online site? Make a plan for what is going to be the size of your business at first. The growth will only follow if you thrive in the market and bangle shop needs investment and time as you can’t expect that all your products will be sold in a day. There will be days when you sell no bangles or on others, you may sell plenty of them. One should always be ready for bad days.
Highlight and Infrastructure
The infrastructure of a bangles shop is pretty basic. You’ll need a counter, shelves with small compartments, glass covers for shelves. Along with basic lighting, use extra lights such as LEDs and fairy lights in each compartment. You can decorate your shop in traditional or fancy manner depending on your budget. Using different types of lighting will work as decorative and will also make your shop look bigger given that it is such a small space. The placement of bangless should be according to their types and assorted according to colors. You will have to do research about what are the demands of your customers while they look for a bangles and so that you can recommend them wisely as to what bangles they can buy. You can also put chairs or couch for your customers for their comfort. It will make your small place a bit fancier.
License and Permit
Mostly bangles business is setup in unorganized market setting and does not need most of the paperwork but to set up any legal shop in India you need to take certain permits such as a Business License, Resale Certificate, Business Name Registration, Certificate of Occupancy, etc. Make sure you have done your homework and have finished all the paperwork beforehand and have kept them handy and be ready to take rounds to government offices before setting up.
Choose the right Distributor
Make sure you have a distributor who can easily make you available which the supply whenever you demand them and have access to the trendy bangles. If you want to run a good bangles shop business, you should know that customers should not go empty-handed just because you did not have enough options available on that day.
Setting up any business requires a strong local connection and communication so that the business can propagate but with the rise in the use of e-commerce, things have become a lot easier. Make a website for your Bangles shop business and set delivery boundaries according to yourself. Arrange your products in different categories and use various models and tools which are available online to make your website catchier and more attractive.
Social Media presence and Marketing
Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your bangless shop. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you have an offline store and most customers will save your number for future reference, you can invest in WhatsApp Business and use its marketing tools to propagate your business. Remember to greet them nicely and make them feel important.
Starting any business takes a good amount of planning. The bangles shop business is a small market. If you want your new business to succeed, understand the risks that come with entrepreneurship. It often takes a few years to get a business off the ground even with the best-laid business plan and advanced marketing. To open any business, one should be ready to work hard and show a lot of perseverance and determination. Any business will have good and bad days but it depends on the owner how they want to go about it. All the best!