HOW TO START YOUR OWN ANTIQUE AND VINTAGE SHOP
Antiques are collectible items such as art works, pieces of furniture that have high value because of their considerable age. They vary according to their source, creation, artist/manufacturer and their age. They take us back to the history of the time when they were produced. People buy these items because of their future value or because they cherish them. Items like antique furniture, vinyl records, coins, dolls, toys and many other item that are vintage and are most popular in antique business. Keeping hot collectibles although is a gamble but you must know that they will pay off. There are many Broadcasting networks such as History TV or Discovery have come up with shows such as Pawn Stars, that show the trading of antique and vintages and it has made people aware that the old suitcase that their grandmother acquired from their grandmother holds a great value. There are fanatic collectors who are ready to big sum for these rare and collectible items and that’s what makes this business, although risky but highly profitable.
Let’s have a look at how you can start an Antique and vintage Shop:
Understand the Market
To start any business, you must know how the market works around it. Find out how many people are interested in the antique and vintages in your area. What other antique and vintages businesses are available? Meet with historians and members of the art community and other influential people interested in antique and vintages. This research will help you understand the market size, strata, variety, and help you build a vision for your antique and vintages business. You can also classify and have a decided niche for the antique and vintages you are going to display in your shop depending on what other antiques businesses in your area possess. This way you can be more focused and the knitted to your business. Understand the antique and vintages business along with being a market of huge investment and profit, it is also a cultural hub.
Increase your expertise
To open antique and vintages business, you need to have a lot of information about the history and importance of culture they are acquired from. You should be an expert. Take guidance from a antique and vintages expert or join some classes to know maximum about the types of antiques present. Understand how different they are from others and what are the skills and techniques required. You should know the value of it and only then you will be able to sell it for its real value.
Decide the size and mode of your antique and vintages business
These are the basics as you’ll need to collect funds for your business according to this plan. Before you open an antique and vintages business, you must decide how you are going to organize your business and the size of it. Are you going overboard and be showcasing numerous antique and vintages varieties or with a few pieces? Will you be putting up your business in the e-commerce market? Decide how you’ll get funds for all these. The antiques that you bring to your business can be expensive and thus when you make them open for sale, you must keep the prices accordingly to make enough profit.
Rent a suitable place
Rent a place you know will be best for the size of the antique and vintages business you have in mind. The business has a lot of scopes to grow and you can always expand your place but to change your location is a big task. Make your calculations and opt for a place that will be big enough so that even if you expand the size of your business, you don’t have to change your location. Location is also a key to open an antique and vintages business. You can rent a place where the footfall is high such as in the basement of a mall or near a museum where antique and vintages and enthusiast visit often and are likely to buy from you.
Design and Decorate
It sounds obvious that the aesthetic of your antique and vintages shop matters a lot. If you have decided a niche for your antique and vintages business, design your place according to that. The artefacts are always there to enhance the beauty but hire an expert interior designer who has experience in this area and can design your place according to your needs. The lighting and colours of the walls of your antique and vintages shop matter a lot. Keep in mind when you agree with your interior designer.
Create an e-commerce platform
With time changing and the movement of people from store to online is rising at a steady pace, setting up your business online along with offline store is a good option. To open an antique and vintages business online, you need to set up a user-friendly glitch-free website or an app. Appoint a technician who would be available at all times to prevent any probability of site going down as it is a big turn off for users. Make the online interface easy to use as it’ll be used by people of all age groups who are not tech-savvy. The easier and smooth the handle is the better will be the inclination of customers in using the site, creatively categorize your antique and vintages based on their types and techniques.
Marketing and Social Media
Nowadays, marketing holds one of the prime spots if we think of important things required to start any business. To open an antique and vintages business, you must know the people who can make a good customer base, a network of antique and vintages enthusiasts who can help you with marketing your business. Along with propagating your antique and vintages business on different platforms, set up their Instagram and Facebook page so that idea reaches a diverse audience of that medium. Market your website as much as you can. It is an investment that never fails. You can go for on-page and off-page SEO of your site. Use various discount offers to attract the audience and take proper feedback from the customers who have purchased from you and if they would recommend your service to their friends. You can also set up a WhatsApp Business profile for keeping the customers intact and providing them with various personalized offers according to their needs. Also, invest in offline advertisements. Handout pamphlets to people in your locality so that they know a new antique and vintages business has been set up near them.
Selling antiques is not just business but it is a movement of knowledge about culture and history from a seller to buyer. This business has huge profit and very less investors. Since, the competition is less and interest of people is rising in buying items that give them happiness. It is the right time to invest in this business. Enjoy the process. All the best!