Amazon India has launched a dedicated storefront ‘One District One Product’ bazaar to focus on small businesses and showcase exclusive regional products from artisans from various districts in India. ODOP Bazaar was unveiled by the Minister for MSME (Micro, Small and Medium Enterprises) Narayan Rane.
The Storefront One District One Product was launched in association with ‘Invest India’ and Indian Industries Association (IIA). Invest India is national investment promotion and facilitation agency while IIA is associated with promoting the welfare of small businesses.
What is ODOP Bazaar?
ODOP Bazaar will feature “hundreds of ODOP and Geographical Indication (GI) products with a greater focus on handlooms and handicrafts and locally produced agricultural specialities.”
This will promote the ‘Make in India’ initiative launched by the Modi Government and give a greater push to exports of Indian-made products, supporting village industries, khadi industries and small and micro-businesses.
Amazon’s ODOP Bazaar will provide users with an “interactive and engaging customer experience” where the buyers can visit the regional website and look at the products from different districts to make a knowledgeable decision.
According to MSME Minister Narayan Rane, such initiatives promote locally made goods and give a boost to exports. Moreover, availability of raw materials, technology, finance, skills, marketing and training are easily provided to these industries, creating a supportive ecosystem for such enterprises.
Rane also appreciated the efforts of companies such as Amazon in helping lakhs of sellers and businesses achieve growth and get digital access, thus widening their reach. It is interesting to note that Amazon India has more than 10 lakh sellers on their marketplace of which over 90 percent are small, micro and medium enterprises.
Amazon’s initiative is bound to fast-track economic growth and cater largely to the MSMEs which are said to be the backbone of India. Moreover, the ODOP storefront will support MSMEs who want to launch products online, connect with a larger audience to show their products.
The One District One Product Bazaar was launched at a virtual event with guests such as Narayan Rane, MSME Minister, Deepak Bagla, MD and CEO Invest India, Ashok Kumar Agarwal, President, IIA and Manish Tiwary, Country Manager, India Consumer Business, Amazon India.
According to Rane, the ODOP initiative is in line with the Atmanirbhar Bharat Abhiyan launched by PM Modi to make India self-sufficient in terms of goods and services, employment and economy. Such programs help the youth of the country develop an entrepreneurial frame of mind, boost MSME growth and augment exports to help fuel the economy.
Previously, Amazon India had launched a ‘Small Business Days’ sale in 2021 to help small business owners recover from the effects of the pandemic. Amazon has a dedicated portal for selling products such as handicrafts on its app and website, helping millions of artisans and village industries. Moreover, in 2021 amazon had launched the first ‘digital kendra’ in Surat, Gujarat to help MSMEs in providing benefits such as shipping and logistics support, cataloging assistance, digital marketing services, GST, and taxation support to help them avail the benefits of e-commerce.
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