HOW TO START AN ENVELOPE MAKING BUSINESS
Our government is asking us to become an Atmanirbhar Bharat (self-dependant India) and with the increase in the unemployment rate of our country, many young warriors have taken battles into their hands and are ready to join the market as entrepreneurs. India is a country with a big population and the demands for the product is almost high. In this arena, the demand for inexpensive products is higher because of the average low income of the people of our country. Even the entrepreneurs have to start from small scale industry because of the inaccessibility of resources available to them. One such business in this industry is Envelop making business. Essentially, paper envelopes are stationery material. an envelope is a typical packaging item which is just a folded paper intended to contain a flat item like a card or letter. The quality of the envelope relies upon its quality like paper material, thickness, water resistance, etc. People use these items for posting letters, documents, or greetings. Mostly, educational establishments, workplaces, businesses use the envelopes on a regular basis. They are also used for wedding invitations, wedding gifts, etc in a household. This business not only creates an employment opportunity for you but also for local laborers who will come in handy in your factories where you manufacture your product. The small and medium scale industry has become a primum focus for our government and they are coming up with various plans to help start-ups and MSMEs to grow their business. Also, there are multiple choices available in this sector and the initial investment is not very high. The profit in the envelope making business is high. There are also various machines available to make your business easy to run.
If you are interested to open an Envelope making business, here is a plan you can use:
Create a plan
An envelope making business although looks like an easy venture to open. You have to do a lot of research about how the market functions and what is the demand and supply chain in this business. If you are manufacturing your products you must have the knowledge of how you will make the Envelope and what will be the variety. You need to have a great shopkeeper’s skills and a compassionate personality. You must know how to attract customers to your shop.
Decide the size of business
The business has a lot of scopes to grow but keeping in mind that you are starting an Envelope making business from the scratch and arranging resources for it might be challenging, it is better to start small and develop as your customer base develops. You also have to take care of the quantity that you produce and if you are able to sell enough of it. None of your products should be wasted.
Decide on product
There are different types of the Envelope already available on the market, you have to first decide what are the qualities your Envelope has and how is it different from other existing companies’ products. What are the different sizes and thickness of your Envelopes that will be available in? You have to learn about the craft of making the product and even the business and marketing part of it. The business will expand and the list can always increase but decide first what is your introductory range and how influential it is and will it get enough attention.
License and Permit
To start any business in India, you need to have legal permission sorted beforehand to avoid any hassles with government officials. You’ll need to get yourself registered as a business person, get FDA approvals, get your Trade and GST registration done, and deal with suppliers who have the same. Make sure to keep all the documentation handy at all times.
Even if you are making your products or just in a retail business, you’ll need storage space. Since you are looking to start an Envelope making business, depending upon the space you need for manufacturing and packaging, look for a place that is big enough to accommodate all of your raw material, processing units, and equipment and has enough space for all of the workers to work in the workplace.
Setting up any business requires a strong local connection and communication so that the business can propagate but with the rise in the use of e-commerce, things have become a lot easier. Make a website for your Envelope making business and set delivery boundaries according to yourself. Arrange your products in different categories and use various models and tools which are available online to make your website catchier and more attractive. This will attract a lot of prospect customers to your business.
Social Media presence and Marketing
Be ready to do a lot of marketing. Social Media is used by almost everyone around the globe. It is almost certain that at least one person in a household must be using any social media platform. Putting up pages on Facebook and Instagram and asking youth in youth in the locality to share it amongst friends, developing a strong SEO, and investing in marketing offline can bring great audience attraction to your store. Putting up ads with discounts and amazing offers are always a plus. Along with online, spending on offline methods to propagate business is necessary. Go old school and hand our pamphlet whenever a customer arrives. Since you already have an offline store and most customers who have done business with you will keep your number saved, you can invest in WhatsApp Business and use its marketing tools to propagate your business. It is convenient to use and digitally provides a personal touch as the medium is one-to-one messaging which has become one of the best provisions of converting prospects to customers. Remember to greet them nicely and make them feel important.
This is amongst the first things to do. You are setting up an Envelope making business at home. It will require a principal investment. Get yourself sponsors who are willing to support a local business and have your back.
Build a team
It is important in the Envelope making business that you have a team of learned individuals who know the craft and technique to make the Envelope and to operate machines. You also will need a designer of Envelope if you are interested to make luxury Envelopes for gifting purposes as they are trendy these days. You need to have team skills to manage the business. Once you are set in your business and you desire to build it bigger, have a trusted group of people who will help you on each level as this is not a task that can be handled alone.
Have the right distributor
Retails and manufacturers, both will require to have a distributor. The retail businessman will need to arrange for good quality Envelopes and for manufacturers, they will require good quality decorative paper and colors and various other things such as glue and decorations, etc. So always have the right distributor who can deliver your products as soon as you demand them.
It is exciting to see a lot of young Indian entrepreneurs working with full force and empowering themselves by setting up a small business. More than a profit-making industry, it is the need of the hour and your business will help to save the environment in some way. As far as business is concerned, Keep the quality of your product high and enjoy the process of growing and learning. All the best!