One of the most challenging things in the garment industry is selecting a good brand name. The advantage of a good brand name is that it contributes to the success of a business, as with all the top businesses in the sector. The apparel industry faces intense rivalry, which makes it challenging to succeed. But winners are those who take on the opposition. How can you succeed with your clothesline in such a crowded market? Check out these creative clothing brand name suggestions if you wish to take good business naming seriously. The first stage in creating a clothing brand is to select catchy and distinctive names.
Did you know?
Van Heusen was founded in 1881 by Moses Phillips, John Van Heusen, and Dramin Jones. The Aditya Birla Fashion and Retail Limited (ABFRL) owned Van Heusen label is one of India's leading clothing brands for men's shirts and formalwear.
What is the Importance of Naming a Brand?
Your company's identity may make or break it. Furthermore, picking a name that is superior to the other brands becomes much more crucial when there is intense competition. The name should be selected with your target audience in mind, and this will assist you in acquiring certain loyal clients for your company.
How to Name Your Fashion Brand or Clothing Line?
Making your clothes business effective in one city is the first stage. However, if you invest more, you can choose more cities.The undisputed how-to guide from experts in branding and startups! Discover tested techniques for coming up with original brand names for clothing and fashion.
A value of ₹1 lakh crores, or 2% of global GDP, is attributed to the fashion sector. Therefore, it ranks among the biggest industries ever. With a market cap of almost 122 billion dollars, Louis Vuitton Mot Hennessy is the most valuable fashion brand in the world. The business runs a chain of independent outlets for designer labels like Louis Vuitton, Fendi, and Dior. Nike is the biggest fashion brand in the US. An estimated 105 billion dollars are invested in Nike. According to research from McKinsey's FashionScope, India's apparel market would be valued $59.3 billion in 2022, ranking it sixth in the world after Germany ($63.1 billion) and the United Kingdom ($65 billion).
By 2025, it is expected that the global e-commerce sector of the fashion industry will be valued at over $1 trillion, with India contributing to $93 billion of that figure. Because of this, smart businesspeople have an amazing opportunity in the clothes and fashion sector. You must develop something unique if you want to compete in the fashion business, given the number of well-known brands there are. First impressions are crucial since you frequently only have one chance to make a good one.
Your brand name is one of the first things customers notice. For this reason, you must choose a memorable name for your apparel and fashion business. And it is harder every year to obtain one of those that are offered. Finding a still-available.com domain among the more than 150 million already registered ones is like seeking a needle in a haystack.
This demonstrates how crucial it is to dedicate enough time to concept generation when developing your clothesline. Now, it takes effort to design a plan for coming up with original concepts for apparel names.
This article will explain how to name your clothes company and how to utilise our name generator to come up with a unique name for a clothing brand that will stand out in the fashion industry.
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The Best Clothing and Fashion Brands Today
Let us look at three successful clothing firms and analyse why and how they chose their names and why they worked for them to give you some ideas for fashion and clothes brand names. This should serve as inspiration for you as you come up with your fashion and clothing business names.
FabIndia
An American created the well-known Indian clothing line FabIndia! You read it correctly! In 1960, John Bissel founded FabIndia out of his intense passion and appreciation for Indian arts and crafts. Initially, the company bought textiles and products from regional craftspeople and shipped them abroad. In 1976, the company opened its first retail location, which it later increased to 180. Kurtis, Skirts, Sarees, Blouses, Upholstery, and many other natural and sustainable clothing items are available from FabIndia.
W
W is one of the most popular women's clothing companies in India. It debuted in 2001 as a division of TCNS Clothing Co. Limited and pioneered the idea of adaptable separates. The western styles and cuts were successfully adapted into Indian clothes by W. The company primarily targets contemporary ladies who favour a "mix and match" look over prescriptive attire. It provides a chic selection of tops, bottoms, dupattas, and drapes. W has more than 400 exclusive stores worldwide and in India.
Biba
Meena Bindra launched the Biba premium women's and girls' clothing line in 1988. Despite its modest beginnings, the company quickly became one of India's biggest names in fashion. Salwar Kameez and Churidars by Biba, known for creating an appealing selection of ethnic clothes with traditional Indian prints and hues, are among her most popular designs. The mix-and-match collection is very well liked by working women and college-bound women since it combines tradition and modernity in the greatest way possible.
Asos
An internet store called Asos, "As Seen On Screen", caters to millennials. Both their name and their marketing approach significantly target this age range. Think of YOLO, FOMO, LMAO, etc., as acronyms synonymous with their target generation.
Vans
The company, whose name is linked with skateboarding, has succeeded in establishing a distinct market for its line of shoes. The name has the perfect trifecta of being short, instantly recognisable, and simple to remember. This name demonstrates how the fashion business frequently benefits from simplicity.
Forever 21
This brand appeals to many customers who wish to look fashionable and young. Forever 21 has made a desirable name for itself by appealing to their customers' needs. Given that it depicts a customer experience, this name fits the experiential category. As we can see, several approaches come up with catchy names for clothing brands. Some are plain and uncomplicated, while others rely on individuality to set themselves apart. We will examine some steps we may take to generate innovative and memorable fashion and clothes company name concepts.
Also Read: List of Top 10 Clothing Brands In India
10 Points to Consider when Naming Your Clothing Brand
This part contains 10 suggestions that can assist you in coming up with the ideal names for clothing brands. In this example, we're coming up with a name for a fashion brand of apparel that communicates novel, practical, and straightforward principles to its customers. Additionally, we want to set the brand apart from competing ones in the fashion sector. There are a few points to consider while selecting your brand name for the clothing brands.
1. Examine Your Current Rivals
We need to understand our market and competing clothing companies before we start coming up with name suggestions. Many people fail to consider this crucial stage when considering their ideas for clothing brand names.
List ten or twenty competing clothes and fashion brands that are like yours to get started. Consider the companies with which you will compete. When examining your current competition, you should consider the following issues.
- Can you identify any recurring themes or terms in the names of their apparel lines?
- Do they employ comparable names?
- Any names that stick out as being significantly different?
2. Place Your Clothing Brand
When deciding how to position your apparel company, you have two primary choices:
- You may make your clothing brand blend in with the market or stand out from the competition.
- You should imitate the name styles of established fashion businesses if you wish to blend in. You may even employ terminology that other businesses utilise.
Just be sure the names you come up with are distinctive enough to avoid legal issues. Use distinct words and name styles if you want to stand out in the market. Make sure your name is distinct from those of other clothing companies. We advise using this strategy for all fresh clothing lines. Distinct things are remembered.
3. Seek Inspiration in Other Places
The names of other apparel brands on the market have previously been examined, and it's now time to advance past that. For inspiration, you can go to other markets and specialisations. Choose a market or niche that is distinct from your own.
Consider the category of beauty and cosmetics. See what people in these two markets call themselves. You'll undoubtedly note that many businesses utilise adjectives like "ravish," "perfect," "glow," and "bloom." Can you use any of these terms to describe your clothesline?
No doubt. "Glow" can be used to describe how people feel when wearing your clothing, and similar meanings can be derived from the word "bloom". A fashion brand can easily be described with the adjectives "ravishing" and "perfect." Just a few are provided here. Any market or specialisation can serve as a source of inspiration. Spending all your effort looking up names in your niche is unnecessary.
4. Recognise Various Name Types
The foundations of name theory should be known. There are four distinct categories of names:
- Names that describe what a brand does or how it works are known as descriptive names. Acronyms, initials, founder names, and place names are also included in this. (For instance, Luxe Lingerie, etc.)
- Invented names – These names don't imply anything. They might originate from foreign languages or are entirely made up. For instance, Vigorics, ASOS, etc.
- Experiential names: These names speak to the brand's user experience. They essentially demonstrate what consumers can expect from your brand's clothing. (Forever 21, Evening Elegance, etc.)
- Names that evoke strong feelings - These names metaphorically rather than describe the apparel brands. In contrast to what the brand accomplishes, they stand for its core values. (Examples: Monarch Attire, Always On, etc.)
5. Use More Than Definitive Names
The previous point taught us about several name types. As we've seen, the most straightforward names are those that are descriptive. They are perfectly OK, but they won't make your apparel company stand out in a crowded market. We advise going beyond straightforward descriptive titles when introducing new clothes and fashion labels; having descriptive names is an excellent way to blend in. For example, Fitted Stitch, Revella, Loosely Fitted, and Cool Couture.
However, we already know that this isn't the ideal strategy for new brands, particularly in highly competitive areas like the fashion industry. Instead, consider the original language that may be used to describe your clothesline. This will make you more distinctive from your rivals.
6. Generate Several Name Suggestions
It's time to start generating word ideas for your potential clothes and fashion brand names. The objective here is to make a list of terms or names that come to mind when you think about your brand. You can 2211choose terms like "couture," "mode," and "allure" in your name suggestions; while you may associate these terms with apparel and fashion labels, they also imply that you can anticipate a contemporary, innovative approach from this brand. For example, clothing brand names: Teens, Monarch Attire, Classic Threads, and Urban Stock.
7. Narrow Down Your Ideas
Analyse your ideas after creating a list of potential apparel and fashion name options. Remove any names that would be difficult to pronounce, spell, or remember. Keep names that sound amazing, are memorable, are brandable, and convey your brand values to your target market. Here is a quick list you can use to filter your ideas and condense your list of potential names:
- Is the name short and simple enough to remember?
- Is the name simple to read and pronounce?
- Is the name distinctive from those of rivals?
- Is the meaning of the name appropriate?
- Does the name refrain from clichés or overused words?
8. Request Some Comments
You should now have a list of three to six excellent ideas for clothing brand names, and you can begin gathering feedback. Request opinions from current or prospective clients or business professionals (your target audience). Avoid getting advice from friends and family. They aren't your customers, yet they are more inclined to applaud all your ideas.
Be sure to inquire about things like:
- When you first hear the name, what comes to mind?
- What spelling would you use?
You can begin unbiasedly evaluating the apparel and fashion brand names you chose once you have your consumer feedback. Do you still think these concepts are relevant? Do they reflect the brand values for my company?
9. Verify Availability
It's a good idea to have at least three excellent apparel brand names on hand at this point in case any of them are already taken. By performing a simple business name search online, you may check if your name is accessible in your nation or state. Additionally, it's a good idea to confirm that the name is open for trademark registration currently. Make sure you have permission to legally use the names you came up with. This can help you avoid a lot of future problems.
Make sure to investigate your clothes brand's domain availability as well. You will need a URL address to develop a website and possibly a website for your brand. For this phase, you can make use of our apparel and fashion brand name generator. For every brand name it generates, it displays any accessible domains.
10. Build Your Brand
The final step before launching your apparel line is to complete this. You can't rule the fashion sector only by having a famous name. You must develop captivating visual clues that go along with the name. What does the name appear like in the logo? What slogan will you choose for your clothesline? What hues best convey the feelings of your brand? Make sure your brand is unified and that all its components complement one another. For this step, we advise hiring a qualified graphic designer.
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Conclusion:
The name needs to be easy to say, spell, and recall. You'll be able to create the best apparel brand business name that is ideal for your use case if you adhere to these guidelines. We sincerely hope you enjoyed reading this article. Follow Khatabook for the latest updates, news blogs, and articles related to micro, small and medium businesses (MSMEs), business tips, income tax, GST, salary, and accounting.
