Earlier companies had to either build their own software products or had to buy the licenses to operate third-party software. Further, they also had to incur costs for maintenance, upgrades, etc.. But these options were not easy to manage. Then, came along the subscription based model. With a such model, users could directly use the software without having to worry about different licences, integration with hardware, upgrades, etc.
Today's subscription-based software providers have transformed how organisations operate and are a crucial component of the future. Software as a service, or SaaS, has gained popularity recently. A SaaS company hosts applications and makes them accessible to consumers online. Database and server upkeep, as well as ensuring that customers may access the applications on practically all devices, come under the scope of a SaaS company.
Did You Know?
In a collaborative analysis from Google and the US-based venture capital firm Accel, it is predicted that by 2025, India will have a $10 billion revenue business with an 8% market share of the worldwide SaaS market.
SaaS Companies in India
SaaS investments have increased rapidly in India during the past ten years. According to a report, SaaS companies in India have almost increased by three times in the past five years, from 3,000 in 2014 to 8,336 in May 2019, and this figure is only anticipated to rise. Currently, India makes for 2.6% of the worldwide SaaS market.
Top SaaS Companies in India
Below given are some of the top SaaS companies in India:
2011 saw the founding of WebEngage. WebEngage is currently one of the top SaaS companies in India and one of the leading producers of marketing automation tools. It aids companies in retaining current clients and enhancing their profits from them. Products from the company aid businesses in increasing cross-channel user engagement.
Additionally, it helps companies segment their clientele and use each group appropriately. It assists you in creating customised and unique campaigns that engage your users across various channels, including emails, pushes notifications, in-app messages, SMS, and web push.
Customer relationship management (CRM) startup CloudCherry helps its clients track and improve their customer interaction. To help businesses monitor and improve customer engagement, it tracks user experience, gathers feedback from omnichannel sources, and computes Net Promoter Score.
The Customer Delight Metre from CloudCherry tracks every step of the customer experience and gathers information at each stage to gauge how satisfied customers are with their overall experience. Customer journey mapping, text analytics, integrations, predictive analytics, dashboards, actionable insights, and other services are provided by CloudCherry.
It may be summed up as an easy-to-use accounting tool created specifically for small businesses to manage their finances and keep an eye on their cash flow. With its assistance, you can make intelligent, data-based judgments because it is incredibly straightforward and simple to use. Additionally, it is the first accounting product from a reputable software vendor, so there are no concerns about uptime, support, or security.
Contact management, project time tracking, contactless transactions, invoices, inventory management, invoice templates, expenses, automatic bank feeds, mobile apps, purchase orders, collaborative client portal, in-depth reports, sales orders, accounting, and tax are just a few of the many services offered by Zoho.
Also Read: Upcoming Business Ideas in India for 2022
BYJU'S is an online learning platform established in 2011 by Byju Raveendran and Divya Gokulnath. It is a brand of Bangalore-based educational technology (EdTech) Think and Learn Private Ltd. The website/app focuses on simplifying scientific and mathematical ideas. In 2019, the business released its Disney BYJU app. This innovative app uses Disney characters to teach basic lessons.
Freshdesk is made to satisfy the needs of both small and large businesses. It enables users to expand their reach by launching multi-channel assistance, automating processes utilising tools, boosting productivity by gamification, and promoting customer support initiatives through self-service portals.
You may achieve your goal of operational efficiency for your agents with Freshdesk. It has a good ticketing feature that enables you to create tickets for each transaction. Due to its inbuilt multi-channel functionality, you won't need to use as many navigational aids as before.
Whatfix is a SaaS-based platform that offers in-app assistance and performance help for software and web apps. Companies can design interactive walkthroughs integrated into online apps with the aid of Whatfix. San Jose, California, and Bengaluru, India, each house offices for Whatfix.
Whatfix allows you to create guides in various formats, including articles, movies, infographics, graphs, slides, and scripts. This not only simplifies the process for businesses to explain their work to their clients but also enables them to meet the diverse needs of their clients.
A complete and stylish cloud-based subscription billing solution is available with Chargebee. Its user-friendly interface enables your sales and support staff to manage customer billing quickly and effectively. Chargebee allows startups and small enterprises to establish subscription services with automated billing.
You may automate periodic billing with Chargebee and stay on top of things since the tool gives you a rapid overview of user numbers and revenue. It now includes other features like altering prices, offering discounts, and conducting promotions without finding a developer.
Agile CRM is a robust cloud-based customer relationship management tool that combines key features from systems for sales, marketing, client service, and web engagement. Project management, contact management, planning, sales and marketing automation, customer care, email monitoring, landing pages, and social media marketing are just a few features of Agile CRM.
Agile CRM provides customers with a single interface that unifies all the data and people on a single page, reducing their activities, improving collaboration and communication, and significantly increasing output and productivity at the individual and group levels.
Talview, one of the quickest recruiting and recruitment applications for enterprise employers, was founded in 2011 by Sanjoe Jose. Organisations can improve their hiring processes using the company's Insta Hiring Platform. The platform uses best-in-class NLP, Machine Learning, Computer Vision, and Video Analytics capabilities in its AI-enabled video interviewing, virtual invigilating, and advanced evaluation services.
Talview provides various services, including hiring, online testing, live and asynchronous video interviews, talent management, virtual invigilating, behavioural analytics, recruitment marketing, and more.
Visual Website Optimiser (VWO)
Popular SaaS provider VWO provides tools for locating and seizing growth opportunities. The business supports many firms' marketing, engineering, product, UX, and analytics departments.
VWO is more than just a platform for technology. It has a group of conversion-focused designers, content creators, and optimization strategists who will collaborate with you to create a powerful conversion optimization approach.
The better and more effective method to answer client complaints is with Kayako, a help desk application hosted in the cloud that unifies all of your customer support platforms in one location.
A wide range of customer care requirements, from small enterprises to the largest corporations, may be met by the software, which is trusted by more than 50,000 firms globally and utilised by 131,000 support professionals serving 100 million consumers. NASA, De Beers, Peugeot, and the American Motorcyclist Association are a few clients who rely on Kayako to handle their help desk operations.
SocialAppsHQ, a complete social marketing platform created in 2011 by Rajat Garg, allows entrepreneurs to use social media marketing to expand their brands. Vin Diesel, RedBus, WebMediaBrands, and Cadbury Bournville are just a few of the well-known clients of the business. One of the top B2B SaaS providers, it blends various elements to effectively produce excellent social media campaigns. Young innovators provide the latest social media marketing solutions at the company's headquarters in the USA and India.
IBSFintech is a SaaS company that provides financial services for handling corporate trade finance and Forex treasury. Chandra Mohan Grover founded it in 2006. With its smooth solutions that aid multinational corporations in managing their finances, IBSFintech has attracted attention on a global scale. Derivatives, money, currency, and commodities modules are all part of the company's products, and they can also be combined with third-party tools like Reuters.
The first Indian SaaS company to list on NASDAQ was Freshworks. In 2010, Girish Mathrubootham established it in Chennai. To improve user experience, this organisation has so far driven technical solutions for more than 50,000 small, medium, and large enterprises worldwide. Freshworks provides unique SaaS software packages that are simple to use and designed with comfort.
TroopMessenger, a smooth office messaging platform with thoughtfully designed features and functionalities, was founded in 2017 by Sudhir Naidu. Group discussions, one-on-one chat, file previews, voice-video calls, screen sharing, Fork out, Burnout, etc., are some of its standout features. It helps to maintain continuous workflows.
Thanks to this office communication software, teams can stay in touch 24 hours a day on various operating systems, including Windows, Mac OS, Android, iOS, and Linux. It is regarded as one of the top SaaS-based freemium web applications accessible through any web browser.
Through a subscription licence model, SaaS companies, which typically manage the hosting of an app and provide online access to users, have demonstrated over the past five years that they can increase both their income and customer base. Buyers are also becoming more attracted to SaaS because of its accessibility and user-friendly web browser-like user interface (UI). SaaS businesses or their products are in high demand in this age of digital evolution, and with their fast growth, they can reach new heights while boosting the domestic and worldwide economies. Many more businesses operate their services effectively using the SaaS model. The organisations mentioned above are just a small selection of the best SaaS businesses in India.
Follow Khatabook for the latest updates, news blogs, and articles related to micro, small and medium businesses (MSMEs), business tips, income tax, GST, salary, and accounting.