written by | May 11, 2022

Business-to-Business (B2B) Model: Explained With Examples

Business-to-business (B2B) is a form of transaction among businesses, including one concerning a producer and wholesaler or a manufacturer and a retailer. Business-to-business is a transaction performed among companies instead of between an enterprise and direct individual consumers. B2B stands for assessment of business-to-consumer (B2C) and business-to-government (B2G) transactions.

B2B transactions are not unusual in a regular delivery chain, as organisations buy components and merchandise inclusive of different raw materials used within the production processes. People can then purchase finished merchandise through enterprise-to-client transactions, also known as business-to-consumer transactions. In the context of communication, B2B refers to strategies via means by which personnel from unique organisations can connect, inclusive of via social media. This form of communication among the personnel of one or more organisations is known as B2B communication.

Did you know?

Millennials form more than 50% of the B2B buyers.

Also Read: What Is a Business? - Definition & Characteristics

B2B Meaning and Examples

Business-to-business transactions and big company bills are common for corporations in manufacturing. Samsung, for instance, is certainly considered one of Apple's biggest providers withinside the manufacturing of the iPhone. Apple also holds B2B relationships with corporations like Intel, Panasonic, and Micron Technology semiconductor manufacturers.

B2B transactions also are the spine of the auto industry. Many car additives are built independently, and car producers buy those elements to collect automobiles. Tires, batteries, electronics, and door locks, for example, are commonly manufactured through numerous organisations and offered immediately to car producers. Service vendors additionally have interaction in B2B transactions. Enterprises focusing on property management, and housekeeping, for example, frequently sell those services solely to different businesses in place of character consumers.

B2B Marketplace

A B2B marketplace is an incredible manner for agencies to interact with different businesses and consolidate their communication and commercial enterprise practices. With virtual structures and equipment that aid e-commerce activities, B2B market strategies, orders, and transactions are online, and a streamlined transaction process is growing.

At the core level, a B2B marketplace is a virtual platform that permits businesses to connect to different agencies and behaviour commercial enterprise multi functional place. Like a conventional B2C platform, B2B marketplaces are in which businesses purchase and promote products, normally in bulk. However, the primary distinguishing fact is that the shoppers and dealers in a B2B marketplace are brands, producers, wholesalers, and different businesses. In a B2C platform, people are the primary shoppers.

There are a few important features of a B2B marketplace. But, the leading B2B systems all have one element in common — they recognise the aggressive benefit they offer and lean on their virtual gear to keep it. While the enterprise sector can range greatly, most of the exceptional functions of B2B marketplaces are comparable throughout systems. At the bottom is the preference to create an exciting enjoyment constructed on ease-of-use and strategic advantages.

Types of B2B Marketplaces

The B2B Marketplaces can be classified into different sections as follows

  • Based on business types
  • Based on the business models

Different marketplace based on the business types can be classified as under

Vertical Business-to-Business Marketplace

Here, only one phase of the marketplace should purchase and promote products. Such B2B markets only allow alternatives amongst precise segments of a given industry, such as automobiles, pharmaceuticals, chemicals, electronics, buildings, etc. For example, imagine you're a production business enterprise so that such markets can hyperlink you to all businesses capable of supplying services and products associated with production.

Horizontal Business-to-Business Marketplace

Horizontal B2B marketplaces promote services and products from numerous industries and segments in place of Vertical marketplaces. They join businesses throughout numerous segments. For example, say that your organisation is withinside the construction industry. In addition to building supplies and services, those markets might also help you connect with businesses that could deliver your new workplace fittings with bulk furniture.

Based on business models, they can be classified as follows:

Product-Focused Markets

Markets frequently targeted merchandise, including workplace supplies, furnishings and furnishings, and packaging. The best-recognised names are possibly Amazon and Alibaba, even though ThomasNet and GlobalSourcesDirect are also part of that category. A version gives dependent offerings, including maintenance, repair, and operation (MRO) carriers with menu-kind give.

Time & Material Focused Marketplaces

Material and time markets generally provide freight services, journey services, IT and technology, brief employment, and control of facilities. SAP Fieldglass and Concur, the price and journey control site, are famous examples. This kind might also be included through professional gamers and excess materials exchange.

Scope-of-Work Marketplaces

The marketplace for Scope of Work gives marketing, telecommunications, utility, condo and property, insurance, and expert offerings (which include legal and consulting). For example, international offerings target virtual carrier sourcing and field engineering (FE), providing facts to telecom technicians and engineers.

Popular Examples of B2B Marketplaces

  • Alibaba is the largest B2B online market globally and has a nice B2B web page for international wholesale. It has a guide for many languages, including German, Polish, Japanese, etc. Originally from China. It was released in 1999 and is presently very popular on the back of famous websites, including Amazon and eBay. AliExpress, Alipay, and Alibaba global are a number of its different brands. Only a few organisations are virtually buyers, and now no longer the producer is the trouble in this pinnacle website.
  • IndiaMART is the world's second-biggest internet site after Alibaba and is India's crucial online market. A B2B Sales and B2C and C2C e-trade organisation through its portfolio. Economic Times marked IndiaMart. No one might have a concept of seeing a market coming from Uttar Pradesh because of the tremendous beast it has to end up today. In 2014, its sales amounted to over two hundred crores.
  • DHgate is a leading wholesale internet site for good products produced in China. It has a reasonably constant report of products and offerings of great and gives fees now no longer observed elsewhere. Again, the organisation is Chinese; however, it additionally promotes the language of English. DHgate, like eWorldTrade, additionally helps small and medium-sized manufactured merchandise, and it gives a stable global logistics and charge system. Its workplaces are positioned in Beijing, China; however, its workplaces internationally encompass the United States, the United Arab Emirates, the Philippines, and India.

Difference Between B2B and B2C

B2B stands for 'business to business' whilst B2C is 'business to consumer'. B2B e-commerce utilises online systems to promote services or products to different groups. B2C e-commerce goals for non-public consumers. An agency that sells workplace furniture, software, or paper to different groups could be an instance of a B2B agency. 

B2B e-commerce tends to be greater complicated than B2C e-commerce. It entails heavier research, greater needs primarily based on purchasing, and much less marketing-pushed buying. Many B2B consumers have very tight parameters across the purchases they could make. This way, conventional sales drivers like accessories don't have an equal impact. B2B firms didn't have an incentive to optimise their consumer adventure; however, that is converting withinside the cutting-edge climate.

Here are some reasons why B2B e-commerce is more complicated than B2C:

  • B2B customers should visit more than one department earlier than buying, even as B2C customers only should recall themselves.
  • B2B customers study the long-term prospects, and because of this, they spend greater time getting to know and sourcing recommendations. The B2C purchaser is greater vulnerable to impulse shopping for or emotionally pushed purchases.  
  • B2B customers deal in high-fee purchases, so any misstep is magnified. Small-fee B2C buying mistakes are a lot much less impactful.
  • B2B customers are repeat purchasers, so establishments should recall the long-buyer lifecycle. B2C customers will regularly purchase a product once.
  • Since B2B customers are shopping for selections for complete companies, they have a tighter remit than B2C customers.

Also Read: What is a Business Model?

How to Maximise Sales in a B2B Model?

There are methods to maximise sales and marketplace percentage, such as:

1. Join Delivery and Procurement Exchanges.

Supply and procurement check with a business shopping the products and elements it wishes to run profitably. Cost-powerful procurement is an ongoing venture for lots of agencies. More than one department and place within large organisations may also have awesome budgets and agreements with diverse providers. This may imply one branch pays ₹300 for a lightbulb while another pays ₹3,000.

Online delivery and procurement websites offer pre-approved, pre-priced lists of products and offerings to large agencies and public area organisations. If you check in with this kind of e-procurement website, your agency will right now be seen by customers and specifiers inside a number of the world's biggest groups.

2. Use Keyword-Focused Advertising.

B2B agencies prioritise first-rate websites and high-rating seek engine results. To maximise your website's rating potential, use focused key phrases that your opposition can be overlooking.

For example, suppose you're a broker competing for the term business loan, in step with search engine marketing advertising platforms. In that case, your web website online could want 202 back-links from third-birthday birthday celebration websites to have a danger of having onto the primary web page of seeking results. There are more than 640 associated "business loan" key phrases such as "small commercial enterprise mortgage," "commercial enterprise mortgage calculator," and "startup commercial enterprise mortgage." Try using powerful phrases with much less opposition to attract visitors to your web website online and construct your website online's reputation with Google over time.

3. Try Direct Advertising Campaigns.

To assist your income group in generating leads, bear in mind constructing or shopping mail lists of decision-makers withinside the forms of groups you target.

CRM software programs could make email advertising campaigns and follow-ups seamless. Stay in contact with decision-makers so that they grow acquainted with your agency and the way it's helped different clients. Over time, you'll create familiarity and trust, and those campaigns will begin to generate strong, closeable, inbound leads.

4. Use Lead-Technology Websites.

Although now no longer appropriate for each sort of B2B agency, lead-technology websites create certain customers' publications on a huge variety of commercial enterprise items and offerings.

These websites allow traffic get or extra costs from providers to promote those ends in completely certified B2B groups. When an income rep reaches out to those prospects, they already understand the client's budget, wishes, and timeframe. 

Lead-technology websites provide lead types: different leads that best you receive and shared leads that you and different groups have the danger of pitching.


Hopefully, now you will agree with the importance of selling on B2B marketplaces. Here we have listed the key takeaways:

1.B2B marketplaces provide you access to a vast market in your country and worldwide at a reasonable cost.

2. Achieve operational efficiency at a lower cost with B2B marketplaces.

3. With B2B marketplaces, you save the time and money you'd spend on building your online presence and gain trust fast.

4.B2B marketplaces help you build your online brand and get better visibility for your business.

5. View real-time insights on products that help you make significant business and investment decisions through your B2B marketplace.
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Q: What are B2B and B2C?


B2B means 'business to business' while B2C means 'business to consumer'. B2B internet business uses online stages to offer items or services to different organisations. B2C online business targets individual consumers.

Q: What is the best example of B2B companies in India?


Business-to-business showcasing is required when one organisation's result is expected for one more organisation to keep up with or work on its activities. Some famous B2-B companies are- Amazon, Alibaba, India Mart, Auto Global Trade, and Trade India.

Q: What are the main characteristics of B2B?


Some of the main characteristics of B2B business are:

  • B2B markets have a more complex decision-making unit. 
  • There are a limited number of buying units in B2B markets.
  • B2B markets have fewer behavioural and need-based segments.

Q: What are the 4 types of B2B?


B2B can be categorised into four fundamental classifications: producers, resellers, governments, and institutions.

Q: What do you understand by the term B2B?


Business-to-business (B2B) is a type of exchange between organisations, for example, one including a maker and distributor, or a distributor and a retailer. Business-to-business alludes to business between organisations instead of between an organisation and consumers.

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