Cosmetics have played a significant role in people's lives. They have been a part of people’s life since prehistoric times. Initially, they used to come solely from natural sources, but now they can also be chemical compounds or a combination. Skincare, personal care, makeup, scents, and other products are included under the cosmetics sections. They aid in preserving, enhancing, and protecting the body.
At times, assembling the ideal beauty kit for oneself seemed difficult. Women would visit several stores in search of the perfect items that complemented skin and its needs, only to discover that they either weren't within a price range or satisfied all of their requirements. Those times, however, are long gone, and today, thanks to influencer culture and social media, people are fully aware of where to seek and what to look for when purchasing the best makeup! Many Indian brands are currently dominating the "Made in India" market. However, despite the tough competition, few stand out as the top cosmetic brands in India. You will find multiple cosmetic companies in India. Explore our list of the best cosmetic brands in India and their products by sliding up!
Did you know: The word "cosmetic" is derived from the Greek language from the word “kosmos”, which denotes something that is "of this world or worldly?"
Top Makeup Brands in India:
1. Lakme
Lakme, one of the top cosmetic brands in India, which is owned by Hindustan Unilever, was founded by Tata at Jawaharlal Nehru's request. It is the most popular and extensively used brand in this nation. Despite offering a wide selection of products, Lakme maintains its quality and sufficiency. Their selection ranges from reasonably priced items to high-end items. There is a wide selection of cosmetics, nail care, and skincare products available at their store.
They provide a range of personal care and beauty items like cosmetics, sunscreens, serums, masks, moisturizers, and many others. They have salon chains all over India. Kajol, Kareena Kapoor Khan, and Shraddha Kapoor serve as brand ambassadors for the company.
Also Read: Successful Retail Business Ideas - Which is the Best Retail Business in India?
2. L’Oreal Professional
It is one of the most well-known and best cosmetic brands in India. Since 1909, it has had a base in Paris, and finally, in 1994, L'Oreal India was founded. It is one of the most well-known cosmetics companies in the entire world. The company sells items for makeup, perfumes, skincare, haircare, and personal care.
A chain of salons owned by L'Oreal also offers a wide range of services. L'Oreal's hair colouring services are among their most well-liked offerings. Aditi Rao Hydari and Shakti Mohan are two well-known individuals that represent L'Oreal India as brand ambassadors. Established in 1909, it currently promotes a huge selection of top-notch items in the beauty, perfume, skincare, and hair care areas.
3. MAC
Are you curious about the top makeup brand in India? For those of you who are unfamiliar with the company's entire name, MAC stands for Makeup Artist Cosmetics. MAC first came to India in September 2012 with their collection of “MAC Selena.” The company is well-respected by professionals all over the world and specialises in super-stay items that are very different from the typical ones. Women of all interests and preferences can quickly find the perfect match thanks to their catalogue's distinctive design and strong user focus. In 1984, MAC introduced its initial lipstick line in Toronto, consisting of just 6 colours. It now belongs to the Estee Lauder family of cosmetics brands in India as well.
The brand's huge fan base can be attributed to the excellence of its merchandise because it is synonymous with glitz and is a favorite among people of all ages. But beyond that, given the diversity of India’s communities and culture, its tendency to celebrate individuality places it at the top of the Indian beauty market. The company's USP may be characterised as an extremely unusual colour palette and highly experimental reds.
MAC, established in Toronto, Canada, has also received a lot of recognition and appreciation among Indian people. The company offers many makeup goods in its physical and online stores.
4. Maybelline
In 1915, Maybelline was born in New York and is one of the highly-loved cosmetic brands in India. In 1998, it launched its venture in India. The brand's exclusivity at affordable costs has contributed to its tremendous popularity in India. For Indian consumers, Maybelline cosmetics and beauty items are the standard. The brand's top goods are colour palettes, foundations, lipsticks, and eye makeup. Customers can get a variety of cosmetics techniques and advice on their website.
Maybelline is one of the most well-known cosmetics brands in the Indian marketplace, with a history spanning more than a century. It was established in New York in 1914 and arrived in India in 1998, quickly dominating the market. Compared to the price range of its rivals' items, the products' starting price is almost insignificant. The company recently introduced the Fit Me line, which is everything a customer might want.
5. Colorbar
This business produces some of the best-selling cosmetics in countries including France, Italy, Germany, the Mid-East, and India. The items' formulations are highly original and skin-healing, and the company offers many different goods. Giving its things away at a really low price while maintaining exceptional quality makes the competition a point for other businesses to dread.
One of the top cosmetic brands in India, Colorbar is as quirky and modern as its name. The company's commitment to diversity and gender-neutral makeup is well praised. Staying loyal to makeup's powerful and individualised nature, Colorbar has carved out a place in the international beauty industry. Its items, which fall under the premium category, have a new-age atmosphere and appeal to both millennials, and Gen-Z.
6. The Body Shop
The Body Shop is one of the top makeup brands in India. It is a cruelty-free business and focuses on vegan products. It is making products in the beauty and body care industries. Its premium collection is ideal for personal use and gifting to loved ones, and its gift packages guarantee that your gifts look the nicest! The Body Shop introduced Community Trade in 1987, making it a fair trade pioneer in the cosmetics sector. The company now sources traditional skills worldwide and the greatest raw materials, helping local people in the process. It has suppliers in more than 20 different nations.
Also Read: Upcoming Business Ideas in India for 2023
7. Bobbi Brown
Bobbi Brown is one of the top 10 cosmetic brands in India. Since its founding in 1992, this upscale beauty line, which bears Bobbi Brown's name, has promoted natural beauty and the enhancement of a woman's self. The company launched with a selection of foundations for different skin tones.
By following a set of guiding principles, it keeps up with its initial objective and revolutionises beauty. According to Bobbi Brown, even canvas is the best place to begin when creating a cosmetics look. The brand ensures you may find something ideal for you, no matter your skin type. Bobbi Brown is looked upon as among the top cosmetic brands in India.
8. Revlon
One of the top 10 cosmetic companies, Revlon, is credited with becoming the country's first foreign colour cosmetics company to enter the market. It was made available on the Indian market in 1995. Revlon offers an extraordinary range of goods, including cosmetics, hair dyes, hair care, skincare, and beauty products. Revlon products have shaped and enhanced the lifestyles of current, and modern Indian women. Revlon is a global leader in the beauty industry today, selling its products in more than a hundred nations and six continents. Its mission is to become the most iconic and cutting-edge beauty brand.
9. Forest Essentials
Forest Essentials is a cosmetics brand in India. It is also a fragrance Company that Mira Kulkarni founded in New Delhi in the year 2000. It is well known as a high-end Ayurvedic brand. It ranks among the most well-known brands, has a significant online and offline presence, and has been named one of India's "Top 5 Organic Brands." It is a genuine skincare company that adheres to the highest standards of excellence. Each item in their shop is created using age-old techniques. By adhering to Ayurvedic principles, the goods are a perfect marriage of traditional Ayurveda and contemporary technology.
10. Mystiq Living
Mystiq Living, a cosmetic brand in India that focuses entirely on plant-based nutrition, is dedicated to offering skin, hair, and body care products that are simple, inexpensive, and organic. The company sells special wellness items for your skin, hair, and body, such as hydrosols, body butter, cold-pressed oils, and essential oils.
11. SUVA Beauty
Suva Beauty, founded by Shaina Azad, is one of the overnight phenomena revered by those who enjoy play, colour, and imagination. SUVA Beauty was created with the intention of assisting cosmetic artists, but it quickly expanded to encompass fans of pop and neon colours. Their flagship items include UV Taffies and UV Brights palettes, Fine Liner Brushes, Hydra FX Palettes, and UV Brights. The liquid Hydra Liners, one of their flagship products, are highly pigmented, quick drying, and packaged in adorable designed boxes.
Also Read: How to Grow Your Business? 10 Key Steps
12. Ruby’s Organics
Indian cosmetic company Ruby's Organics has won over the entire cosmetic business with its amazing makeup selection. The brand is organic in nature, as implied by its name, and all of its goods are made with ingredients that are acquired locally. Additionally, they create goods that complement the textures and tones of Indian skin.
Everything you may possibly need for your daily cosmetics routine is produced by Ruby's Organics. Some of its best-loved items include highlighters and blushes.
13. Zilch Cosmetics
Zilch Cosmetics is a beauty company that offers uncomplicated, healthy products without advocating any particular standards of beauty. Makeup, body, hair, skincare, and wellness products make up Zilch's product line. The company touts itself as one that uses products free of parabens, chemicals, and harmful alcohols and doesn't push any beauty standards. Additionally, they do not use substances that are harmful to the skin in the production of their goods.
Also Read: What are Some of the Most Profitable Businesses in 2023?
Conclusion:
Over the past few years, cosmetic brands in India have expanded significantly. You will find the top 100 cosmetic companies in India if you search online. The demand for cosmetics has increased. The level of consumer engagement and dedication to the cosmetics industry is rapidly increasing. Makeup manufacturers are on the rise. People can choose from a vast range of products in the cosmetics market nowadays. So many products also mean so many brands. Biotique, Lakme, Maybelline, Lotus, and other names are a few of the well-known brands in India. Customers' selections and personal tastes, in addition to popularity, eventually determine the brands they choose.
Follow Khatabook for the latest updates, news blogs, and articles related to micro, small and medium businesses (MSMEs), business tips, income tax, GST, salary, and accounting.
