Starting and running a painting business in India can be very beneficial. Outperforming the rivals is easy, investment is minimal, and also, you can scale this business in less time. You can earn great profits by cracking one or two big projects initially. Most importantly, you don't need rocket science knowledge to start this business, and you need to have that "art" and a lot of dedication. Even if you don't have professional painting skills, you can master them in no time.
The path of starting this business isn't that tough, though. If you're wondering how to start a painting business, this guide is for you.
Did you know?
India's paint industry's trade value was more than ₹57 trillion, and it's the second-largest industry globally. India's paint industry exported around ₹18 trillion, while the import value is roughly ₹39 trillion. Asian paints will rule the Indian paint market in 2020. It is essential to understand the step by step process and implement all of these steps to initiate your wall painting business right away.
Creative Ideas to Start a Painting Business in India
Business of Wall Painting Process Step by Step in India
The first thing to do is think about your thoughts and reflect on your talents. Think about what you have learned about painting. Do some preliminary work on your walls to test your skills and make some corrections based on your feedback.
Even if your skills are excellent in painting, you should consider a formal course in painting. You can also take an internship to develop your skills and understand how a painting business runs. If you don't have any experience in painting, then you should concentrate on the most important elements like:
- Learn to promote your expertise in the marketplace.
- Painting on different platforms such as canvas walls, wallpapers, artistic pillars, etc.
- Find out the secrets of special effects to make the painting appear professional.
- Learn to mix colours to get the best results through doing experiments.
- Develop special capabilities to compete against others.
A professional painting class can do all of this for you. So, make sure you sign up for an art course that you like unless you are looking to be your guru to earn high profits.
Also Read: How to Get an Asian Paints Dealership in India?
1) Choose Your Field of Expertise and Create an Outline of Your Business Plan
There are various methods and techniques for painting that you can experiment with based on the area of specialisation. Many common painters can be hired without or with no skills when looking at a regular painting in a house.
Artists can also be hired who specialise in their area of art, such as:
- Mural Painting: It's a form of art directly affixed to the ceiling, wall or any other permanent surface. The artwork is painted on large canvases that you can hang on the wall. You can also paint them directly on the walls.
2) Create a Plan
You must develop the plan for your painting business once you've mastered the professional expertise. It is essential to begin your painting business in a department where you can master your skills by gaining knowledge.
For instance, if you're an expert in a particular kind of painting, then your business needs to be focused on more than just painting. Also, you must plan the marketing necessary to launch your business.
3) Design Your Talking Points
It is also important to consider the kind of promotional materials your sales pitch will include in terms of information. Why should a potential customer choose your business over other options?
Build out a diagnostic sales strategy focused on educating your client on the ways your painting business differs from the typical painting contractor. Guarantees, customer reviews, warranties and screening of the painter should be at the forefront of your sales pitch so that your client is aware of how they're reducing risk and getting the most value out of your business. Now, let's know which equipment is necessary to buy.
4) Paint Equipment to Buy
If you are a professional, you must have all the most modern equipment to begin your painting business in India. If you have a tight budget, you can afford all the required equipment, including window trolleys, brush sets, stools, ladders, etc.
Do not compromise on the quality of your paint material. If you can afford it, look into a new painting method. You can include this using computer programs and painting various materials using spray painting equipment, etc. If you lack financial support in the paint business, there are two effective ways to overcome it. You can either look for a partnership or look through the best government loans in India.
5) Register Your Company
A registered business that has the name of a brand offers many benefits. Art pieces can positively impact when you've created the brand you want to be. You can build your brand by naming your company or the art style you sell.
The registration of your business can aid in the business process since your company will grow.
6). Find Worthy Partners
In terms of actually getting clients, we suggest locating the nearby businesses that are most popular with your prospective customers.
You need to get on the top 100 list of influential people within your local community to help with lead generation and referrals.
Consider targeting the most successful commercial realtors, property managers and B2B service firms such as gutter installation, roofers, flooring contractors, etc. Make your list as small as 100, and stay in touch with them via mail, texts, email or social media, in-person visits or networking. Be sure to adhere to a buy-or-die stance.
7) Establish the Shop
Setting up your own painting business is a lot of work. It would help if you met people who share your interests and are also involved in this industry. It is essential to build your network of people in the business. At first, you might have to offer your work at a cheaper cost. If you focus on starting the income, you may even have to work on a project or two for somebody else.
It is essential to create your own painting business to advertise yourself and create an image for your painting business name that customers will remember for its high quality and efficiency.
Also Read: How to Start A Business Of Jute Bag Making
8) Your Presence Through Social Media
Social media users are always eager to search for items they enjoy, and they are tagged with them. There are numerous sites on Facebook and Twitter adored by users worldwide who are focused on something different and fascinating to the masses.
You can also create your profile with your company name on various social media platforms such as Facebook, Twitter, Instagram, YouTube, etc. and share photos of your painting projects. In short, you need to show off the charming rooms you've painted and convert anybody who is half-planned about getting a home painted.
You can also include specifics about your painting expertise and offer discounts if somebody wants to get four-plus rooms painted.
Being in direct contact with your client is among the most effective ways to grow your business, as it creates confidence in the customers in your service.
Word of mouth is the most reliable method of advertising that works extremely quickly from one individual to the next.
Conclusion
Considering the "less investment and more income" factor, starting a painting business seems a very appealing business idea. Most importantly, you don't face a lot of hassle as you do with many similar business ideas.
You don't need any heavy investment either. Once you get your painting business up and running, you can advertise in various ways and expect quick customers. Let your customers debit (Udhaar) and credit (Jama) transactions online. It will surely boost your income.
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