Business Opportunity in the Fast Food Franchise- Samosa Junction

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India, one of the world's most colourful countries, surprises us with its delightful delicacies. The concept of ‘Chai-Samosa’ traces back to old times; today, this entire concept has changed into a business venture. Samosa Junction is a must-go for millennials on weekdays or weekends as a part of the business. 

Samosa Junction in India is a staple snack corner for most people. Indian people always strive to connect with their roots, and food is the easiest way. Samosa eating is not new for Indians but having a business junction is both pleasant and profitable.

Did you know that the Food Service industry is growing at an annual growth rate of 25% - 30%? 

QSRs and Fast-Food Junctions in India

India’s economic growth story continues to attract attention globally, the latest being it's becoming the 5th largest economy. The changing socio-economic condition has brought about paradigm changes in living standards, education, and food habits, to name a few. The growing middle class, the millennial generation - all with higher disposable income tend to eat out regularly. The food service industry has responded to this phenomenon by offering young Indian Quick service restaurants (QSRs), also known as fast food chains. Nirula's, Café Coffee Day, Bikanerwala, MTR Foods, Saravana Bhavan, Leon Burger, Samosa Junction, and Wow Momos – are all Desi Fast Food chains. 

Gaining rapid popularity, many of these restaurants have adopted the franchise model to expand across specific regions and nationwide quickly. Although the sector was hit during the pandemic, most survived fast-evolving by varying their business models, like expanding home deliveries. Quick service restaurants (QSRs) are here to stay, and one can expect the sector to embrace technology and business models to meet changing expectations of an aspiring generation. 

Also Read: Food Business in India - Steps to Follow for Starting A Successful Food Business in India

Advent of MNC Food brands in India

The 90s saw the advent of multinational brands like McDonald’s, KFC, Domino’s Pizza, and Subway, beginning with Delhi & Mumbai, before expanding to other metros. Today most of these MNC fast food eateries have their presence in smaller cities and towns. Indian companies interestingly match this trend in the QSR space. There is a recent trend for today’s generation wanting traditional food like Dosa, Samosa, and Vadas offered as small dine-in or Take-Away options. With their wide reach, the Food delivery aggregators like Swiggy and Zomato offer consumers and Indian QSRs another attractive and competitive business option to expand.

Samosa in India and its origin

Regarding traditional Indian snacks and their business potential, Samosa is the only popular snack. Samosa is believed to have originated from the Middle East. It is known as Sanbusak or Sunbusaj in Lebanon, Egypt, and Syria. Studies reveal references to Sanbusak as a thin envelope of wheat stuffed with minced meat, pistachios, onion, and spices – deep fried in ghee. All ordinary people and royalty savoured them. In current times Samosas have evolved into deep-fried pastries with fillings ranging from mincemeat with herbs and spices to vegetables like potatoes and cauliflower. Whichever the filling, Samosa remains a popular snack- an ideal accompaniment to a cup of Chai.

How to start a Samosa business?

Samosas remain a popular snack choice for both children and the elderly. This makes it a business proposition with excellent profit and growth potential. 

Some of the key considerations to be factored in for starting a samosa business include:

• Understanding that Samosa is a very affordable snack, affordability and value-for-money perceptions are critical.
• Strategic location with potential for good footfall is vital (Eg: Markets, Campus, and shopping areas)
• Utilize and leverage the potential for expansion through ‘ word of mouth.’

Samosa Junction in India

After deciding to start a Samosa business, it is important to check and consider the merits of taking up a franchise of an established Samosa brand. The advantage of taking up a franchise of the existing Samosa business brand is that one can quickly leverage people’s brand awareness and brand loyalty to attract customers, develop demand and scale up accordingly.  Although it comes at the cost of paying royalty and fulfilling the Franchise owner's requirements, in the competitive food industry, it may be worth the investment considering lead time and overall profit margins. 

Also Read: Starting a Vegetable Business - Here's a Step by Step Vegetable Business Plan for You

Samosa Junction- An overview

Samosa Junction is a very popular Indian fast food chain that sells freshly prepared and hot Samosas. Brand Promoters Pvt Ltd is the company that owns this brand, which chose to focus on the very popular snack- “Samosa”. The promoters recognized the immense potential of Samosa’s business when they commenced operations in the year 2008. Their first outlet started in Ludhiana, Punjab, and has since then rapidly expanded to 22 Samosa junction outlets.  The company’s vision is to provide every Samosa lover with the best of Samosas, which is the spirit behind its ambitious plans to roll out 500 retail outlets across the country in the next few years.

Key features of Samosa junction:

• Samosa junction offers its customers an aesthetically designed sit-down family restaurant.
• Serves 22 different types of mouth-watering vegetarian and non-vegetarian samosas
• Best quality ingredients and healthy refined oil ensure a protein-rich and low-fat Samosa. 
• The brand takes pride in well-maintained, modern, and hygienic outlets with kitchens that dish out hot Samosas without preservatives.
• The brand’s research team keeps experimenting with various combinations of spices and herbs to bring out the best and newer variety of Samosas to meet the changing taste buds of customers.

Samosa junction and expanding menu:

The brand believes eating out is much more than food. It is an experience that customers seek. In line with this thinking and to keep pace with changing taste and snack preferences of its clientele, especially today’s generation, Samosa junction’s menu is continually evolving. While retaining the focus on the Samosa, today it also offers Veg and Non-veg Pizzas, Sandwiches, Chicken Kebabs and Nuggets, Chilly chicken, Rolls & Wraps, Burgers, Sweet pastries, Puffs, Salads, Cool drinks, and Cold Shakes.

Samosa Junction and Expansion Plans:

Like any other growing enterprise, Samosa Junction has ambitious growth plans to open up to 500 retail outlets across various cities in 4-5 years. It is open to and actively seeks business partners keen to become brand franchisees. 

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1. Samosa franchise-business model:

The business model currently offered to franchise business partners is Restaurant –Base Kitchen. The prescribed requirements include:

2. Samosa Junction – Investment and Profits:

The promoters of Samosa Junction invite entrepreneurs to take up franchising with the lowest possible investment. Some key features of the Samosa franchise model are:

• One does not need any specialized skills to take up the venture. With adequate training provided by the Franchisor, franchisees have to manage the outlet as per the framework while bringing their unique individual design and operations
• The franchisor will provide training, business advice, and marketing, branding, and sales promotions support. 
• Franchisees will also be supported in negotiating the cheapest possible rent.
• Franchisees are encouraged to bring in their creativity to individualize the design and operations of the Outlet.   
• The franchisor will not interfere in the operations and financials of the franchisee, except for providing training and advice as and when needed.

3. Samosa junction franchise cost and related aspects:

Samosa junction's paramount goal is to help franchisees be profitable. They seek to achieve this by:

• Being innovative and proactive 
• Keeping the joining fee and ongoing costs at minimal levels
• Provide high-value support

Franchisees get several great benefits which include the following:

• Low investment (entrepreneurs with low start-up capital)
• Low-risk factors
• High income
• Experience the return of investment in months
• Ease of operation and management
• Full training 
• Assistance with rental lease negotiations
• Access to all recipes
• Regular supply
• Marketing, branding, and Point of sale assistance 

Business partners get to know the actual investment required and possible operational costs during the pre-agreement stage. However, one can expect a figure of ₹ 15-20 lakhs for Kitchen, Restaurant, Delivery vehicles, branding, and advertisements. This is besides the operational expenses depending upon the location and personnel engaged.

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Conclusion:

The fast-growing food service industry offers exceptional business opportunities to entrepreneurs. Amongst others, fast food joints based on the popular snack Samosa have good business potential. Entrepreneurs keen on the food service business should actively consider the franchise model of the successful brand- Samosa Junction. 

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