written by | April 29, 2022

Do You Know What are Net Sales?

Net sales are the total of a company's gross sales, fewer returns, allowances and discounts. Revenues presented on the income statement are frequently net sales. Externally, the process of calculating net sales is not always apparent. Net sales are frequently included in top-line revenues reported on the income statement. If we report net sales externally, they will be in the income statement's direct costs section. Changes in net sales impact a company's gross profit and gross profit margin, although net sales do not include expenses of goods sold.

Did you know?

Calculating net sales are a key line item displayed on a financial statement. For a long time, businesses have used the net sales formula accounting to compute the number of net sales. This may help you understand your company's financial health, so familiarise yourself with the formula and how to utilise it successfully.

Also Read: Sales Tax – Latest Sales Tax Collection

What is Net Sales Formula Accounting?

What are the Components of Net Sales?

It is critical to understand each term in the net sales formula accounting implies and its significance when calculating the net sales number.

Gross Sales

The total sales don't adjust for any discounts, allowances or returns, and they encompass all sorts of sales, such as cash, debit or credit card. A credit card is a basic yet unusual card that lets the owner make purchases without using cash but rather by utilising credit and exchanging credit sales. This refers to a company's unadjusted sales revenue. This figure is greatly exaggerated since it does not account for corporate expenditures like discounts, sales returns and allowances.

Sales Returns

Returns apply to any purchased products that you eventually return. Companies often return the full or partial cost of the items, and the number of gross sales decreases by the amount of the refunds. A sales return occurs when a buyer returns undesired products in exchange for reimbursement from the firm.


Companies cut the listed price of damaged items and sell them at a lower price, and sales of such commodities are recorded at a lower price. Hence, the difference between the market and selling prices (the allowance) is deducted from the gross sales figure. This signifies a price drop when things are broken or faulty, or their worth is otherwise diminished for reasons other than discounting.


Several shops provide seasonal discounts to customers on products purchased. Discounts may also be granted if the consumer makes a large purchase or pays before the deadline. Such discounts are deducted from gross sales. These are incentives applied to customer invoices when businesses meet specific conditions. For example, a corporation may issue bills that are due in 30 days but provide a 2% discount if paid in full within 15 days.

Difference Between Net Sales and Gross Sales

Net Sales vs Gross Sales

Gross and net sales are frequently confused and considered the same thing. Net sales are obtained from gross sales and are essential when analysing a company's sales quality. Gross sales are not helpful since they exaggerate a company's real sales because they include various additional variables that cannot essentially be categorised as sales.

On the other hand, net sales is a more accurate depiction of a firm's revenues and may be used to measure the genuine turnover of the company and develop strategies for the sales and marketing teams to increase future revenues.

Gross sales are simply the number of units sold multiplied by the sales price per unit. The gross sales figure is usually substantially larger since it does not include returns, allowances or discounts. After correcting for the factors, the net sales amount is lower. Because non-sales income components are excluded, net sales better represent the company's turnover and health and are used for decision-making.

How to Calculate Net Sales, Net Income and Profit Margin? 

The Formula for Net Sales

Net sales are a company's gross sales, sales returns, allowances and discounts.

As a result, the formula to calculate net sales is as under:

Hence, Net Sales = Gross Sales – Sales Returns – Allowances – Discount offered

As the gap between a firm's gross and net sales is bigger than the industry average, the company may be giving higher discounts or suffering excessive returns compared to its competitors.

Consider the following company's net sales, gross sales, sales returns, allowance, and discounts.

Gross Sales (1,000,000 units x ₹5) = ₹5,000,000

Sales Return = ₹30,000

Allowances for sales = ₹12,000

Discount = ₹18, 000

Net Sales = Gross Sales – Sales Return – Sales Allowances – Discount 

Hence, Net sales = ₹5,000,000₹30,000₹12,000₹18,000 = ₹4,940,000

 Also Read: Calculating Total Revenue in Accounting

Why Use the Formula to Calculate Net Sales?

Companies may better understand their performance and overall financial health by employing net sales formula accounting. Analysts frequently utilise net sales to determine the real picture of a company's revenue. An adjusted revenue number compensates for organisations' experience when making sales by applying a net sales formula to gross sales figures.

Companies can also utilise net sales to see whether they have excessive deductions that they can lower. Business executives may make better decisions to increase revenue by looking at net sales statistics on financial reports.

How to Calculate Net Income?

We have a few algorithms for calculating net income based on our worth.

The method for determining net income is Revenue – Cost of Goods Sold – Expenses = Net Income.

The first element of the formula, revenue minus Cost of Goods Sold, is also the formula for gross income.

In other words, the formula for calculating net income is Gross Income – Expenses = Net Income.

To keep things simple, you may write the net income formula as Total Revenues - Total Expenses = Net Income.

Net income can be positive or negative. When your company's sales exceed its costs, it has a positive net income. If your total costs exceed your total revenues, you have a net loss, also known as a negative net income.

Using the above method of calculating net income, you can calculate your company's net income for any period: yearly, quarterly or monthly, whatever works best for your organisation.

How to Calculate Profit Margin?

We can define profit margin as a measurement of a company's earnings (or profits) about its revenue. Revenue is the income earned by a firm from the selling of goods or services. In accounting, the phrases sales and

The three primary profit margin measurements are:

  • Gross profit margin
  • Operating profit margin
  • Net profit margin.

This article will offer formulae and examples you can use to compute the figures on your own.

The Profit Margin Formula

There are three key margin ratios to examine when measuring a company's profitability: gross, operating and net. Each profit margin calculation is explained in detail below.

  • The formula for Gross Profit Margin = Gross Profit ÷ Revenue x 100
  • The formula for Operating Profit Margin = Operating Profit ÷ Revenue x 100
  • The formula for Net Profit Margin = Net Income ÷ Revenue x 100


Your business profit and loss statement measures net sales and costs for a certain financial accounting term. Next, it measures the net profit of your firm, and the net profit is the difference between your sources of income and costs linked to such revenue.

Your income statement illustrates the financial growth of your firm within a given time. Furthermore, the profit and loss statement comprises the same sales and costs sections. These factors include net sales, Cost of Goods Sold, gross margin, selling and administrative expenses and net profit.
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Q: Mention the steps to use the net sales formula?


For your financial reporting, you may compute net sales in Excel by following these steps:

  • Format your spreadsheet.
  • Calculate gross revenues in Excel.
  • Deduct sales discounts.
  • Deduct sales returns.
  • Deduct allowances.
  • Calculate net sales in a cell

Q: What is net sales formula accounting?


Net sales formula accounting is the formula used to determine the sales of the firm net of its return. It also calculates discounts and other allowances where the formula of net sales is gross sales income produced by fewer sales returns, discounts allowed to the customers and allowances.

Q: What is the importance of net sales on a balance sheet?


Total income shows if clients desire what you're selling, and you can calculate this information with your balance sheet.

Q: Which formula can we use for calculating net sales?


Review the net sales formula. Sales indicate the total quantities you sell multiplied by the sale price per unit item. The formula for calculating net sales is (Gross sales) minus (Sales returns, allowances and discounts).

Q: What do you call the net credit sale?


You can describe the net credit sale as the business revenue. Net credit sales are the company's revenue from selling services or goods. When an enterprise offers its goods or services to its consumer and allows them to buy the things on credit; consequently this is the net credit sales.

Q: What is a net sale?


We may define set sales meaning as the sum of a company's gross sales less its returns, allowances and discounts. Revenues presented on the income statement are frequently net sales.

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