Meme marketing has many benefits. Not only is it a fun way to connect with your audience, but it is also a cost-effective way to spread a message to a large audience. Memes can be made from almost any image, especially high-quality ones.
When posted on the Internet, a meme can quickly spread worldwide and is very effective in educating your audience on a topic. This type of marketing strategy is also great for boosting brand value.
Did You Know?
There are memes everywhere. Memes can be found on Facebook, Twitter, Instagram, YouTube, and various other social media platforms. In 2019, meme advertising evolved beyond a fad to become the primary source of information for millennials and Generation Z. Memes can sustain communication. As a result, visibility and interaction increase, resulting in a higher return on investment.
Also Read: How can Inbound Marketing Help You Boost Your Business?
What Is Meme Marketing?
Memes have become increasingly popular over the past few years. They're funny images with a particular style and concept spread across the internet. Businesses can engage followers and reach a new audience by hijacking popular memes. Using memes for marketing purposes is called meme marketing, let it be promoting a brand, educating a target audience, or boosting a brand’s reputation.
How to Use Memes for Marketing? Here Are Some Meme Marketing Examples
When looking for meme marketing examples, you've probably come across the Kai Collective and The Living Potion. But how about Netflix's Strong Black Lead? Have you ever seen a movie and thought to yourself, "I want that!"?
If so, you're on the right track. But how do you make your meme go viral? There are many ways to make your meme advertising go viral. Instagram marketing and affiliate marketing are two platforms that can reach customers easily. These viral marketing examples highlight some of the best ways to use memes for your business:
1. The Living Potion
The Living Potion is a perfume company, and this viral trend is perfect for brand marketing. The company used the video cover to launch a meme campaign. It became a viral hit since the cover was so hilarious and relatable to animal lovers. The video was shared thousands of times, and the brand included the product within the meme. Each one was labelled to enhance recall. However, the meme marketing campaign was not the only way to promote the product.
2. Kai Collective
Memes are also an effective way to highlight your brand's solution. The Kai Collective's TFWGucci campaign, for example, pokes fun at the pet store industry by offering a funny cartoon of a cat named Yappy. It also works in other contexts, and the resulting memes encourage a higher level of engagement. Ultimately, it's all about finding the right meme to promote your brand.
3. Netflix’s Strong Black Lead
Netflix's Strong Black Lead is making a big splash in the meme marketing world. A Twitter account that announced the release of a new classic Black film every month has received more than 19,000 likes. The social media campaign responded to the firing of Netflix's PR chief, who was caught using the n-word in a meeting. Instagram marketing reached most people and thus, made people aware of the idea that was being advertised.
4. Hydrop.io
One of the best ways to create a solid marketing campaign is to use a viral meme. The one boy and two girls’ meme is very famous in India. Hydrop.io, a water company in India, used this meme to show how their water is better than your ordinary water, and it highlights the benefits of alkaline water. Also, as this Instagram marketing meme is commonly shared, the chances of getting the message conveyed to a large audience is possible.
5. Ruka Hair
A brand's meme marketing campaign can be a great way to engage its audience. In the case of Ruka Hair, this campaign took the form of an Instagram marketing Meme that the brand itself created.
The brand used the popular "Gel Pain Meme" to draw attention to the pain of applying gel to one's hair. The meme also highlights the brand's product and the challenges it faces. As a result, the brand can engage its audience through humour and relatability. This is a great way to engage a target audience while building brand recognition.
6. Diamond Express Travels
Drake has been the subject of several memes, including one that inspired his album cover. From Diamond Express Travels, this example uses Drake to highlight the burden of travel planning and a logo that is easy to share.
The meme shows the rap artist dancing and carrying luggage, a situation many travellers can relate to. However, there is one example of a successful meme marketing strategy that uses a popular musician's image to highlight travel planning problems.
Here’s a quick tip, if your business expands and you get a strong employee base, use an online salary calculator to ease the distribution of all the salaries.
Also Read: Sales vs Marketing
Meme Marketing Tips
Memes are becoming a major marketing trend, and many brands have already jumped on the bandwagon. If you also want to know how to start a Meme Marketing campaign, you should keep a few tips in mind.
- Avoid making memes too complex. Remember that people will not spend too much time reading them, so keep it simple and memorable.
- When using memes, choose the best ones to share. While they are fun, make sure not to use offensive or vulgar memes. They could lower your brand value and undermine your credibility.
- You can use a social media scheduling tool to schedule your memes and save time.
- To get started, you should create original memes for your brand. There are free online tools, and some popular image-editing programs include meme-creation tools. However, creating original memes can be tricky, as they must strike the right balance of copy, design and trendiness.
- First, you should understand your target audience. Memes have a cult following, and you must understand how to integrate your brand into them.
- A/B testing is a good way to introduce original memes into your content marketing strategy. Once you have a unique meme, you can start using it to increase your brand's visibility.
- A Meme will only last for a few days. So, make sure to keep it fresh! Reach it out by the Instagram marketing and affiliate marketing modes to reach a greater audience.
- You can also use an existing meme to promote a product or service.
Ultimately, it is all about engaging your audience, not yourself!
Why Memes for Marketing?
Because of the popularity of memes, it might be tempting to join in immediately. But, it's important to be aware of how they will benefit your company before deciding to use them as a tool for marketing.
Here are a few reasons you should think about using memes as a part of your strategy for social media, especially Instagram marketing or affiliate marketing.
Shareable And Free Of Charge
Memes are the most socially-friendly content available online nowadays. A significant portion of it is likely to be due to comedy, and the more entertaining memes tend to get more recognition than others.
More shares equal greater engagement and can help in creating brand awareness.
Memes Aren't Expensive
Of all the content you could make on social media, memes are the cheapest they are. If you're creative enough, they won't take a lot of your time. All you need is a concept, a meme template along with any editing software. There is no need to design an original video or image yourself, and you can use existing content by simply adding a caption or twist. You don't need any design abilities!.
Using memes could help you and your business save time and money you'd have spent on original content. Now you can make use of these tools in other places.
Make The Most Of The Latest Trends
Another reason memes could help your brand's image is that they are usually closely linked to current events or trends. Certain memes are so popular that they're trending on their own. This lets your brand look more authentic, modern and connected to what's happening around the globe.
If you're keeping track of the latest trends, expressing your opinions on them, or even putting a spin on them through memes, your brand will appear more approachable, friendly and welcoming. This is a fantastic method to increase engagement on your social media pages.
Conclusion
Meme marketing is still in its infancy, but it has already proven a powerful vehicle for digital marketing strategies. Brands can leverage memes to engage their target audience, spread brand reach, increase page activity, and build a fun-loving audience network.
This is particularly important as most consumers today are Millennials, and they will soon become the majority of consumers. The key is to find the right mix of content, timing, and message.
Also, marketing’s one essential step is to calculate your profit margin perfectly. Follow Khatabook for the latest updates, news blogs, and articles related to micro, small and medium businesses (MSMEs), business tips, income tax, GST, salary, and accounting.
