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written by | July 1, 2022

How to Get a Grofers Franchise in India in 2022

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Note: The information provided in this blog is only for the use of providing brand-related and franchise-related guidance and knowledge to the user. Khatabook does not claim the ownership of any brand-related word in this blog or any other blog on the website.

E-commerce has revolutionised the concept of shopping. It is time and money-effective, a 24x7 service and brings your purchases to your doorstep. It is a convenience, ‘par excellence. This ‘on-demand’ online service i.e. Grofers was founded in 2013 by Saurabh Kumar and Albinder Dhindsa. The primary value-propositions of Grofers are to make online shopping of groceries extremely convenient for its varied clientele. It enables them to place orders for a wide range of products either by accessing the official website of Grofers or through the Grofers App. Since its inception, Grofers has helped develop an m-commerce marketplace which assists local businesses like vendors and merchants. And pharmacies to facilitate wide-ranging products and services to the said location. Grofers has forged meaningful alliances with sellers across different industries. It takes pride in its extensive range that includes groceries, school stationery, household insect repellents, and confectionery. In December 2021, it underwent a brand change. Grofers changed to Blinkit on the last day of 2021. It was a move to suggest ushering in the new year by receiving your online orders within minutes. The online grocery business is expected to grow at an impressive rate of 60% by next year. The economic landscape is ideal for setting up a Grofers franchise.

Did you know? Grofers is present in 29 Indian cities and delivers more than 25 million products monthly to its clientele across the country.

Understanding the Working Model of Grofers

Grofers hyperlocal delivery service did not reap the expected volumes of profit. The brand realised that local traders were not dependable, and this impacted its overall functioning and operations. It then changed its business concept to an inventory-based delivery model. In its earlier business model, all orders were executed from the local businesses. In the new business model, when an order is placed, it goes directly to the warehouse. The staff reviews the item and only then proceeds with the packaging. The delivery staff picks up the order and makes the delivery.

Also Read: What is A Digital Franchise Hub? How To Register for Digital Franchise Hub

What Are the Various Requirements to Set Up a Grofers Franchise in 2022?

Grofers franchise has similar requirements like most other franchise businesses, though the details of the space and investments vary. The franchisee should have a successful record of some prior business experience. The person should be adept at customer relations, management and business initiatives. They should be able to motivate and train the staff in social etiquette as well.

Space requirements:

  • You require a minimum space of 1000 square feet and a maximum of at least 2000 square feet
  • The franchise location has to be within or in close proximity to a residential neighbourhood which is well-populated
  • The premises should have a reasonable amount of parking space

Investment requirements:

  • You need an investment amount of about 15 - 20 lakhs to set up a Grofers franchise. These include all expenses for setting up the premises.
  • A security deposit - 3 lakhs (this is interest-free).
  • A Franchise fee - 5 lakhs.
  • A royalty fee – This is approximately 3% of the sales you make in a month.
  • Amount refundable - ₹3 lakhs.
  • Staff Requirements: Salary investment in at least 4-5 staff personnel (they have to be trained in sales and customer service).

Also Read: Monginis Franchise - Guide on Monginis Franchise Cost, Number & Benefits

Documents Required for Setting Up a Grofers Franchise

  • Franchise lease agreement - Between you and Grofers. They will word the details for you.
  • GST registration.
  • A no-objection certificate.
  • ID proof – PAN and Aadhar cards, electricity/ration cards, passport, voter card.
  • Proof of residence.
  • Personal details – email, mobile number/s.
  • Bank details – Account number.
  • Bank statements –  Of the last six months.
  • IT returns – Of the last 3 years.

Brand and Other Support from Grofers

  1. Grofers manages the entire branding of your franchise.
  2. It assists a franchisee with complete training in departments like inventory management and billing, as well as the software used for the same.
  3. Grofers provides all the requisite training to the staff employed.
  4. It provides all the necessary marketing support.
  5. In the first month of the launch of the franchise, the company provides all necessary in-store marketing support.
  6. The company also assists in understanding marketing analytics which helps the franchise target the right clientele and serve them effectively.

Also Read: What Are Best Food Franchise Options Available in India Under 2 Lakhs?

How to Apply for a Grofers Franchise?

The process of applying for a Grofers franchise is extremely simple and involves the following steps:

  • Visit the official website of Grofers.
  • Once you log in, access the ‘franchise’ tab and click on it.
  • You will be provided with an application form.
  • Key in all the details accurately.
  • Review the details once more to check the accuracy and then submit the form.
  • The concerned franchise manager of that region or the zonal manager will connect with you after the approval of your details.
  • A personal meeting follows this where the Grofers personnel connects with you in person.
  • The person visits your premises to understand the feasibility of a Grofers franchise in that location. Once the person is satisfied, they share all the necessary details about setting up the franchise.
  • Every Grofers franchise agreement is valid for 2 years. If you are eager to continue and if Grofers is also satisfied with your performance, you can always apply for a renewal of the lease agreement.

Also Read: Guide on Starting Supermarket Franchise in 2022 With Cost & Opportunities

Benefits of Setting Up a Grofers Franchise

  • Grofers is India’s fastest-growing grocery delivery e-service.
  • The investments are not steep.
  • You earn a 15% return on investments.
  • The demand for groceries is not seasonal but perennial. They are indispensable to everyday life. A Grofers franchise ensures a steady flow of business.
  • Grofers has a huge expansion plan across the country. While there are many stores in Delhi, you can cash in on such an opportunity if there are none in your city.
  • Grofers is a technology-backed brand. It is known for its impressive supply chain management.
  • As an FMCG retailer, Grofers is recognised as a trusted and reliable brand both online and offline.
  • In India, Grofers is the 4th largest organised retailer of groceries.
  • It has a customer base of 10 million – this affirms the brand’s skills at serving its clients.
  • Grofers is your go-to-destination for interesting discounts – the local retail stores cannot furnish you with such rewarding discounts.
  • Grofers allow you the freedom to outsource grocery items which it does not provide. These include dairy products, vegetables, milk as well as fruits.
  • A Grofers franchisee saves a lot of money on marketing and branding as the company takes care of it.
  • Every franchise receives assistance from Grofers with regards to obtaining optimal efficiency as well as data analytics.
  • Grofers is unique in reviewing various business concepts put forth by franchisees to boost their sales and business turnover.
  • Grofers provides all ‘above the line marketing support to all its franchisees – this includes outdoor advertising, radio as well as television advertising.
  • It provides all its franchises with operating manuals that minutely detail the processes involved in running the business.
  • You can easily earn a 10% profit margin on the volume of sales you make. Your profit margins increase in accordance with the volume of sales and are mostly very rewarding.

Also Read: Explore Top 10 Courier Franchises Business in India 2022

Conclusion:

The online grocery business continues to grow at a rapid speed. Grofers, unlike Amazon, it has set up offline stores as well. You can place orders on your mobile application as well. Individuals are becoming increasingly dependent on online grocery purchases because of the convenience it offers. Grofers now goes by the name, Blinkit, which personifies its delivery time, i.e. you receive your orders in the blink of an eye. The brand has already captured about 13% of the total market share in grocery deliverables and has proved to be a tough cookie to crack for its competitors. From groceries and bakeries, Grofers has expanded its product range to pet care, baby care, flowers as well as fruits. The brand has massive growth plans and is focused on becoming one of the biggest and most admired in the e-grocery industry. 

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FAQs

Q: Is a Grofers market franchise profitable?

Ans:

Yes, a Grofers market franchise is definitely profitable. The brand is one of the fastest-growing e-grocery platforms. It offers a number of discounts across its range of products which makes it very attractive to consumers. It has earned the goodwill of being a reliable and trusted brand which delivers on time.

Q: What is the meaning of a Grofers store franchise?

Ans:

A Grofers store franchise means that you get the rights to sell the goods which are in sync with the company policy for a term of 2 years. Grofers manages your in-store branding and assists you in managing the franchise in the most effective manner. Grofers provides staff training and assists the franchisee in software support as well as marketing analytics. As a franchisee, you can make some innovative suggestions to the brand. The brand gives you the freedom to sell a range of products which are more localised and have a shelf life.

Q: How to get Grofers franchise?

Ans:

This means that you can apply for a Grofers franchise online. You can visit the official website of Grofers, search for the ‘franchise’ or ‘business opportunities’ tab and click on the same. Once you do that, you will be presented with an online form. This seeks all important details like your personal details, proof of residence, proof of the premises you have for the franchise, the location, as well as your bank account, among many others. You will have to provide all the accurate details and submit the form. If the company finds the details feasible, they ask one of their key personnel in your city to connect with you. After they approve your commercial premises, they take the discussion forward.

Q: What is the approximate Grofers franchise profit?

Ans:

It takes a Grofers franchise at least a year to break even. A franchise can earn an approximate profit margin of 10% on the volume of sales made.

Disclaimer :
The information, product and services provided on this website are provided on an “as is” and “as available” basis without any warranty or representation, express or implied. Khatabook Blogs are meant purely for educational discussion of financial products and services. Khatabook does not make a guarantee that the service will meet your requirements, or that it will be uninterrupted, timely and secure, and that errors, if any, will be corrected. The material and information contained herein is for general information purposes only. Consult a professional before relying on the information to make any legal, financial or business decisions. Use this information strictly at your own risk. Khatabook will not be liable for any false, inaccurate or incomplete information present on the website. Although every effort is made to ensure that the information contained in this website is updated, relevant and accurate, Khatabook makes no guarantees about the completeness, reliability, accuracy, suitability or availability with respect to the website or the information, product, services or related graphics contained on the website for any purpose. Khatabook will not be liable for the website being temporarily unavailable, due to any technical issues or otherwise, beyond its control and for any loss or damage suffered as a result of the use of or access to, or inability to use or access to this website whatsoever.
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Disclaimer :
The information, product and services provided on this website are provided on an “as is” and “as available” basis without any warranty or representation, express or implied. Khatabook Blogs are meant purely for educational discussion of financial products and services. Khatabook does not make a guarantee that the service will meet your requirements, or that it will be uninterrupted, timely and secure, and that errors, if any, will be corrected. The material and information contained herein is for general information purposes only. Consult a professional before relying on the information to make any legal, financial or business decisions. Use this information strictly at your own risk. Khatabook will not be liable for any false, inaccurate or incomplete information present on the website. Although every effort is made to ensure that the information contained in this website is updated, relevant and accurate, Khatabook makes no guarantees about the completeness, reliability, accuracy, suitability or availability with respect to the website or the information, product, services or related graphics contained on the website for any purpose. Khatabook will not be liable for the website being temporarily unavailable, due to any technical issues or otherwise, beyond its control and for any loss or damage suffered as a result of the use of or access to, or inability to use or access to this website whatsoever.