Given that Facebook has close to 2 billion monthly active users, creating a new Facebook Page for your business or just improving an established one is certainly a wise decision. It ought to be simple enough, right?
You can anticipate customers and leads to start pouring in if you just throw together a snapshot and a few posts, right?
No! The likelihood of actually producing customers and leads from a Facebook business page without a comprehensive plan to be seen, followed, and connected with is quite low.
Did you know? With a stunning 270 crore monthly users, Facebook represents over 45% of all social media traffic.
Steps to Build a Facebook Business Page.
To understand how to build a Facebook business page, adhere to these 7 steps:
1. Register for a Facebook Business Page
You must first log in to your private Facebook account, as Facebook business profiles are made through personal Facebook profiles. Locate and click the "Create" button on the right side of the blue taskbar.
Select “Page” from the Menu
After selecting "Create," a drop-down menu will show up. To build your Facebook business page, choose the first choice, "Page."
Choose a Page Category
You can choose from the "Business or Brand" or "Community or Public Figure" page subcategories. The majority of for-profit companies will want to select a Business or Brand.
2. Enter Your Business Information
Inform Facebook of the title you choose for your company page. Your real company name should match this. Then, decide which industry best describes what your company has to offer. For instance, a textile company may input "Clothing," which would automatically pre-populate a selection of similar possibilities.
3. Upload Your Profile Picture & Cover Photo
Next, pick a photo to publish as the profile picture for your company page. Businesses frequently use the company's logo as their profile pic, but you are free to choose any image that best reflects your company.
Make sure your image is undistorted and not cropped.
Consider adding a cover photo after that. Just like your private Facebook profile, your Facebook business page's cover photo serves as the page's background picture. You would like to have your cover photo look good and be a good representation of your company.
4. Invite Friends to Like Your Page
When you create a new business profile on Facebook, you will be encouraged to invite your existing Friends on Facebook from your private account to follow it. It is essential to do this since current Facebook friends can give a solid initial basis of likes for a new Business Profile. Simply click the pop-up invitation or use the "..." button on your company page to invite friends.
5. Include Additional Business Details
Find "About" section in the menu on the left-hand side and click it. There, you will provide details that inform visitors about your company, such as contact information and your products. Include any relevant information, including your website, business hours, and contact details.
Given Facebook's domain authority, it's not unusual for a company's Facebook business page to perform better in organic traffic than its website. Bearing this in mind, it's critical to fill in essential info because it could serve as a prospective customer's initial introduction to your company.
6. Add a Button to Your Page
You should add a button to your business profile on Facebook once you have filled it up with all of the necessary information. This button will be located underneath your profile's cover picture in the top right corner. This serves as the free call-to-action (CTA) on a business's Facebook profile. A relevant one for your company might aid in generating more leads, which can enhance revenue. To achieve this, use the blue "Add a Button" option located beneath your cover picture on the left side of your homepage.
The following button categories are available to you: Schedule with You, Contact You, Discover More, Buy, or Download. Choose a button type that works best for your company.
7. Be Active on Facebook
The first step in incorporating Facebook marketing into your business is to create a Facebook Business Page. To promote your page and build an audience, you must be active on Facebook. For instance, in addition to often posting on your page, you should take an active interest in the communities where your intended audience is most likely to hang out.
Also Read: Market Analysis - How to Conducting a Market Analysis for Small Businesses
Facebook Business Page Tips
Don't create a personal profile for your business:
Rather than actually creating a Facebook business page for their firms, many well-intentioned marketers and business owners mistakenly develop personal accounts for their businesses. As a result, you could lose out on all of the content generation tools, paid advertising options, and analysis tools that come with a Business Profile, which puts you at a significant disadvantage. Additionally, having a private profile would make it harder for others to interact with you because they would need to send you a friend request.
Post photos and videos to your Timeline:
Any presence online, particularly social media outlets, now pretty much has to include visual material. After all, compared to other sorts of material, it is 40X more likely to be shared through social media.
While images are a great method to document events and give customers a real glimpse of your company, you should definitely devote more time and money to creating videos. The video was identified as the "primary disruptor" in the 2017 State of Inbound report, with 24% of marketers ranking it as a major priority.
A Facebook Live video is often watched for more than three times as long as a video that is no longer live. Therefore, don't be scared to provide viewers with a current glimpse of what your company does.
Leverage Facebook's targeting tools
You may filter individual page postings on Facebook by gender, relationship status, education levels, age, geography, dialect, and hobbies to target particular demographics with particular updates.
You may set metrics for a chosen audience as well as one you believe might not want to read your material by simply clicking the tiny bullseye icon on the bottom of the article you intend to publish.
Conclusion:
Businesses can promote their products and improve sales on Facebook for free by creating a Facebook business page. Login into your personal Facebook profile, select "Establish a Page" from the drop-down bar, and then proceed to fill out your company profile to make a Facebook business page. Although it's easy to understand how to put up a basic Business Page, it might be difficult to do so and maintain it consistently.
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