Meesho is among the top-selling platforms in India, and the benefits Meesho offers are over the top level. This platform offers you the freedom to open your own business online with zero investment and promote your products among millions of traffic. All that's needed is a smartphone to sign up for a Meesho account.
More than 70% of Indian customers from numerous cities in India have accounts and love to buy the products on Meesho. This is because the sellers supply goods directly from the manufacturing area with no mediators. It means the price will be minimal. Let's understand deeply and know which benefits Meesho provides you.
Did you know?
Vidit Aatrey and Sanjeev Barnwal, founded Meesho (short for Meri Shop, trans. My Shop) in 2015. Meesho is India’s only true e-commerce marketplace. With a mission to enable small businesses, including individual entrepreneurs, to succeed online, Meesho is democratizing Internet commerce and bringing a range of products and new customers online. The Meesho marketplace provides Indian businesses, which includes Manufacturers, Retailers, SMBs, MSMEs, and individual entrepreneurs, access to a plethora of customers, pan-India logistics, payment services, and customer support capabilities to efficiently run their businesses on the Meesho ecosystem. Meesho operates on a zero-commission model for sellers, meaning they keep 100% of the sale price without any commission charges. This allows sellers, particularly small businesses and individual entrepreneurs, to maximize their profits. The Meesho business strategy allows businesses to operate with minimal overhead and maximum reach, tapping into the potential of e-commerce to boost sales.
How Does Meesho Work and Help Sellers Start Their entrepreneurial journey ?
Meesho is an e-commerce company that has greatly impacted the e-commerce space. Meesho’s business. It is an e-commerce platform that empowers sellers to offer their products at everyday affordable prices for users.
Meesho is still innovating and highly likely to win in the e-commerce space.
Empower Your Business as a Seller:
List & Sell: Upload products easily and reach millions of customers.
Order Management: Track orders, manage inventory, and fulfill shipments effortlessly.
Grow Your Earnings: Access tools to optimize pricing, visibility, and sales
Also Read: How to Start A Reselling Business In India?
What Is Meesho Revenue Model, and How Did It Start?
Meesho generates revenue through seller advertisements.
You've probably heard of Meesho. The company is an online marketplace that Indian businesses of all sizes sell online. It was founded in December 2015 by Sanjeev Barnwal and Vidit Aatrey, and it quickly became a unicorn in India, raising ₹2317 crores from Softbank.
The company's name, Meesho, means 'Meri Shop' in Hindi. It aspires to create an environment where any individual or business can start selling its products without any hassle.
While social commerce was a hot topic in India at the time, it had problems. There weren't many payment options and a limited supply. Meesho's innovative approach to customer-friendly policies revolutionised the concept.
The company's founders started the Meesho social commerce platform in 2015, promising to make Indian women financially independent. They created the platform to help small business owners advertise their products through various social media channels because women were underrepresented in the retail industry.
Meesho is marketed specifically to women who often don't have access to capital. Currently, Meesho is only available in India. Ultimately, Meesho aims to make the internet a more accessible marketplace. Getting started with Meesho is simple, and you need to download the Meesho app or visit the Meesho website and complete a simple form.
Be sure to have your PAN Card and GST ID ready before starting. Upon approval, you'll be assigned a certified account manager who will work with you to grow your business. Then, you're ready to start promoting your products and promoting your business. If you want investment, don't hesitate to look for India's best government loan schemes as the interest rates will be so low.
Also Read: Best Side Business Ideas for Women in India
The Challenges of the Meesho Business Model
While the business model of Meesho may be revolutionary, it is not without its challenges. It's important to check what challenges you can face while working with Meesho. Here are the biggest ones:
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High Distribution Cost
Meesho financials get a hard hit from distribution costs. It's tough to develop a price-conscious user base and maintain the same without enough money.
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Inconsistent Product Quality
Many Meesho buyers have complained about the quality degradation of merchandise they bought from Meesho.
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Late Delivery
Meesho doesn't stand in the competition regarding delivery time compared to e-commerce giants operating in India. Deliveries are generally late.
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Slow Customer Service
Customer service is another factor Meesho needs to consider and bring betterment. Bad customer service can easily create a negative image of this e-commerce giant.
Conclusion
Meesho has overcome these challenges by creating a value-seeking consumer experience that eliminates the hassles of local shopping. Its TVC celebrates women's unstoppable spirit and ability to face economic and social stigmas. The company leveraged content creators and RVCJ Media to drive awareness of the brand's flagship festival sale event in October. In addition, the company uses moment and meme marketing strategies to amplify its message.
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