When you are in business, have a knack for affiliate marketing or want to start a digital marketing business, having a definitive idea about digital marketing tools can help you a lot with fast progress. While digital marketing tools can help you implement proper strategy, accurate technology can give you a competitive edge. Some foundational tools include web forms, email marketing, analytics and CRM. Yet, there are some other specialised tools such as design tools, keyword rank trackers etc. You can take your marketing strategy to another level by following the specific outline of the top digital marketing tools we will provide in this article.
Did you know?
The first clickable banner was launched in 1993, and HotWired soon purchased several of them for their advertising. A digital marketing era began with this transition.
The Best Digital Marketing Tools
The best online marketing tools of 2023 are as follows:
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Price: The pricing can be free to $3,200 or about ₹2,60,000 per month for conglomerates, depending on your chosen plan.
Hubspot offers different tools to help in your business growth. For a start, several free tools can boost your business growth. You can set up popup forms, web forms and live chat software for lead generation. You can also create email marketing campaigns, pipe your data into a free CRM and analyse the customer behaviour on your website. If you choose higher paid tiers, you can avail of some sophisticated and advanced marketing automation tools. You can manage your content and social media, track emails and connect with your leads with Hubspot. It is a tool which will allow you to-
- Increase the traffic, convert them to leads and prove ROI for the marketing campaigns.
- Use the sales tools to shorten your deal cycles while increasing close rates.
Price: The price can range from $99 to $399 or about ₹8,000 to ₹32,000 depending on the services you want.
This SEO tool is comprehensive and helps you boost your website traffic. They store data for 150 million keywords or more in the U.S. and 150 other nations. Ahrefs provides high-end competitive analysis to enable you to find out who is linking to the competitors, what are their top pages and so on. You will be able to check out their content ranks and identify their and your key weaknesses by availing of the Content Gap tool. You can check which pages attract the highest traffic and the amount of traffic leading to your competitor’s sites by using the Top Pages tool. Ahrefs is one of the most useful products in the digital marketing space.
All in One SEO
Price: The pricing ranges from free to $49.50 per year or about ₹4,000 per year.
AIO SEO, or All in One SEO, is a great plugin for WordPress websites and already has over 2 million installations. It offers a number of features designed to optimise your website and content for different search engines. The tool will give you an actionable checklist to help you focus on eliminating errors and making necessary adjustments to maximise click rates. With the help of AIO SEO, you can also avail of a whole-site audit, optimise pages for your website and make advancements in your local SEO.
Price: The pricing starts at $24/month or about ₹2,000/month and can level up following a tiered pricing structure based on the volume of traffic on your website.
The proof is a tool that connects to your website or CRM and uses social proof so that it can boost conversions on your website. They implement messaging about social proof, such as the number of people viewing the post at a particular time and videos for targeted customers whenever they visit your website. The live visitor count, in addition to the hot streak notification feature, makes it easier to boost your customer’s perception of your brand value and enables prospects to look at how others respond to your service or product. The proof is user-friendly and easy to install, and you will only need to copy-paste their pixels to your website. You will identify your customers and follow their journey on your site to optimise your UIX design to initiate higher conversions. It integrates with other software systems and can also be optimised for mobile.
Price: You can avail of a free trial and opt for paid services ranging from $33 per month or about ₹2,700 per month.
Pointerpro is a master software in lead generation and a top preference of any marketing team. Their ReportR pack helps respondents to walk away with a PDF report based on the answers provided after completion. Pointerpro also integrates seamlessly with your existing marketing tools via Zapier, Integromat or webhooks. You can transport leads via your email marketing tool or CRM and start developing nurturing campaigns.
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Price: This plugin made for WordPress comes free. However, their paid premium services range varies depending upon the number of websites you want to monitor.
Yoast plugin works with Gutenberg as well as Classic editor in WordPress. It can help you with better search engine optimisation of your content. You can choose cornerstone content, URLs for individual content, focus keywords for better ranking and internal links for a better boost. This plugin evaluates your page's readability and provides a Flesh Reading Ease score. Every two weeks, this tool updates to inform you about the Google algorithm to let you stay updated on your SEOs.
Price: Medium or small companies can avail of free services, while custom pricing applies to enterprises.
It operates on channels set up for certain information. Thus business conversations are not cut-off or distracted by tangents on unnecessary topics. It enables de-silos and encourages collaboration between teams and employees. It is best for networking in the digital marketing bandwidth and gives you the liberty to join and leave channels when needed. You can tap on unlimited slack applications and integrations to use its full power. Teams can pipe in different test results, transactions or new customer notifications, analytics notifications, customer support or sales bots. Slack is easy to start for any enterprise.
Price: Pricing ranges from free to $20.83/month or about ₹1,700/month for conglomerates.
It is a great content management tool for brainstorming or strategising content, and some even use Trello in Hubspot to know when the blog posts are scheduled to be published. Trello is popular since it is free for small businesses and gives a visual idea of brainstorming and scheduling content online, irrespective of whether your team is global or remote. It is also easier to assign numerous employees to a particular card to be readily informed about who is in charge of editing, writing or adding CTA to posts. Users can also create cards while including notes on a specific topic and assign and create deadlines. Trello ensures collaboration and clarity in running projects.
Price: Pricing ranges from free to $12.95/month or about ₹1,000/month for small businesses and custom pricing for business enterprises.
Canva works as a drag-and-drop design platform allowing users to edit images using custom icons, pictures, fonts and shapes from the Canva catalogue. The simple and aesthetic designs can elevate your logo design, presentations, graphs and images catering to your team’s needs. Their vast image collections enable you to reciprocate and create the exact vision you demand to design without the help of an experienced designer.
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Digital marketing campaigns can be better understood and managed with these tools. Although some of them offer free trials, they are all paid. However, it is worth the investment. Hopefully, you can now decide on which marketing tool to use.
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