A beauty parlour or a salon is a business establishment that provides customers – men and women – with cosmetic and beauty treatments. The services offered at beauty parlours include hair care, aromatherapy, skin health, foot care, oxygen therapy, facial aesthetic and mud baths, etc. Anyone passionate about beauty and wellbeing can consider getting into the beauty parlour and the salon industry as it is a profitable business with low investment.
In this article, learn how to go about choosing a stylish name for a beauty parlour. Picking great and stylish names for a beauty parlour, can be challenging. However, there are many practices and certain key points to keep in mind when choosing a brand name for a beauty parlour. A brand name can make or break a business, and a business owner has to consider certain guidelines when picking a catchy name for a beauty parlour.
Did you know?
Cosmetics has a 6,000-year old history among human populations across the globe. However, certain historians attested to the use of mineral pigments on the human face even further back in Africa during the Middle Stone Age period, approximately 100,000 years ago.
Stylish Names for a Beauty Parlour
Before going about the guidelines on choosing a name for a beauty parlour, here are some catchy names:
- Natural Shades
- Cosmic Cookin’
- Grilluminati
- Live Sparks
- Rise n Swine
- Rub My Back
- Squeal of Approval
- The Spice Girls
- Ultimate Tailgate
- Oink ‘n’ Doink
- Heavenly Hawgs
- Mio Mio
- New Best Cut
- Nice Cuts
- Perfect Cut
- Platinum
- Pop
- Reflexion
- Rinse
- Sets
- Sharp Studio
- Shear Bliss
- Signature
- Smart Hair
- Snip Snip
- Solutions
- Split Ends
- Strands
- Supercuts
- Surecuts
- Tanglez
- Thairapy
- The Beauty Methods
- The Braid Affair
- The Changing Room
How to Name a Beauty Parlour?
Find out the approach, strategy and guidelines to keep in mind when picking a brand name for a beauty parlour in this article. Do not be overwhelmed by the task ahead; consider the following guidelines when picking a brand name. Take the guidelines seriously, as they can potentially convert people just passing through into customers. Remember that a brand name is an extension of the business owner's personality.
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Think Creatively
Most brand names that make an impact produce a buzz in social circles and are catchy. They also catch people unaware and make a strong impression on the mind. Large companies pay advertising agencies to come up with brand names and logos. For a small business such as a beauty parlour, brainstorm with a creative friend, colleague or relative. A brainstorming session can bring out many ideas and allow for the creation of many different types of associations when it comes to choosing a brand name. If the business has a following on social media, consider running a poll to gain suggestions from people online.
When employing creativity, test whether the brand name is memorable and check whether it succeeds in getting people’s attention over an extended duration. Brand names for beauty parlors should be relatable emotionally, be short and connect the product or service’s offering to customers. Additionally, a brand name should sound good, be melodic, and should have tons of visual appeal. Consider using puns to catch people’s attention with humour.
Another approach is to use rhyming words. In this industry, the appearance of the name plays a key role in getting customers' attention, be it the symmetry of the letters in the brand name or whether the brand name is alliterative, poetic and tuneful in nature. The addition of unexpected quirks and elements could surprise customers and help in making it unique.
Another goal to aim for with a brand name is ensireing it has meaning, and multiple levels of meaning can impress customers. A brand name has to exude energy and feeling and should also possess an X-Factor or say a uniqueness, especially in the beauty parlour space.
Choose a Relevant and Relatable Name
Put together a brief for the process to choose the name, whether it is a service or a product. Define the target audience, write a short description of the business, note down the ideas about the service or product that have to relate with customers and compare all these details against current competitor brand names. This approach aids in providing a background rich in culture and competition. The brand names for beauty parlors will carry forward the strategy of the business and create associations with the target audience.
After making a list of brand names, check if they induce the right emotions and convey a meaningful message to people. The brand name has to have the capacity to adapt and accommodate changes in the business in terms of new products or services in the long term. The brand name also has to differentiate itself from its competitors, which will help customers remember the brand name and reduce confusion among customers. Most people who visit a beauty parlour are in search of convenience, a pleasant experience and relaxation.
Also Read: Best Tagline for Your Business: Ideas & Examples
Brand Name Should Be Product/Service Related
Ensuring that the brand names for beauty parlors is related to the product/service is a key priority when choosing one. A business must avoid pronunciation and other language barriers when selecting a brand name. Initiate screening to ensure the brand name does not violate trademarks. Be thorough in your research on the brand names of competitors so as to avoid legal conflicts. Get in touch with the Indian Patent Office to ensure the non-violation of trademarks. After this check, trademark the chosen brand name immediately. Upwards of 860 million domain names across the globe are registered, and certain analysts believe that over 99.9% of the English dictionary is currently in use in domain names worldwide.
Additionally, a chosen brand name could mean something insulting in another language, so be careful and diligent about the choice of words. Also, remember that the quality of the brand name is more important than ensuring the business gets a preferred domain name on the internet. Work towards coming up with as unique and interesting a brand name as possible. This takes effort and diligence. Consider a brand name that specifies the location of the parlour as long as the business does not choose to relocate, as customers search online for beauty parlours in their vicinity. Additionally, using the proprietor’s name in the brand name is a good idea if the person runs the business alone. Ensure the brand names for beauty parlors is easy to spell and pronounce to facilitate promotion through word of mouth marketing and client referrals.
Target Audience and Offering
The choice of brand names for beauty parlors hinges upon the target audience of your service or product. Decide upon the type of customers or the demographic – men, young professionals, families, millennials, middle-aged women, college students or teens – that the service or product will target. Acquaint yourself with potential clients in the vicinity. Assess customer preferences and behaviour in addition to profiles. The brand name has to appeal to the target audience. In the case of beauty parlours, the brand name will depend upon whether the service is a makeup parlour, hair salon or full-service parlour. Ensure the brand name considers these objectives and always reflects the parlour's services. Consider this guideline carefully as the business might have to rebrand if the parlour begins offering more services, thereby increasing rebranding costs.
Do not include ideas in the brand names for beauty parlors that the service or product doesnt not deliver just for the sake of ensuring a good reputation. One approach is to use keywords associated with makeup and haircare in the brand name. This helps customers make the right associations in their minds concerning the service that the parlour offers. The brand name can also leave an impression in your customer’s mind concerning the nature of the service. Therefore, a business can choose the main feature of the service as a basis for the brand name. Consider using online business name generators to provide more suggestions and ideas for the brand naming exercise. Brand names can attract customers and even turn them off, so work with care.
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Catchy Beauty Salon Names
Now that the guidelines have been enumerated, here are some catchy beauty salon names that will serve as inspiration to a potential owner of a beauty parlour:
- The Curl Whisperer
- The Do
- The Hair Coach
- The Illusionist
- TouchUps
- Altered Ego
- Avant-Garde
- Cast
- Bang
- Cult
- Cynergy
- Diffusion
- DNA
- Esoterica
- Etch
- Hush and Wonder
- Karma
- Killer Hair
- Mistress of the Arts
- Always Beautiful
- Babe
- Amazing Look
- Beauty Energy
- Bliss
- Butterfly Studio
- Cloud Nine
- Cowboys & Angels
- Dollhouse
- Dolls and Beaus
- Eco Chic
- Fab
- Flaunt
- Glam
- Gleam
- Glitter N Bliss
Conclusion:
The guidelines mentioned above are general in nature. But they you make them more specific for your needs. Setting out the brand names guidelines first can help you in towards filter and choose a good brand name. Businesses must strike the right balance to successfully please the target audience and stakeholders with a brand name. Follow Khatabook for the latest updates, news blogs, and articles related to micro, small and medium businesses (MSMEs), business tips, income tax, GST, salary, and accounting.
