Good taglines have a few characteristics, like being short, catchy, and adequately defining a brand. A company tagline has to be created using a set of requirements, a lot of careful attention to detail, and some imagination. According to specialists, taglines should evoke strong emotions in customers. Consider your tagline as your brand's most concise definition.
Did you know?
The first tagline of "Drink Coca-Cola" in 1886 to the contemporary "Together tastes better," the Coca-Cola Company has employed several taglines for its iconic cola.
What is a Business Tagline?
A tagline is a statement that briefly expresses a brand's vision, philosophy, or culture. Their primary objective is to captivate customers and increase their sense of belonging to the company.
You've probably heard some of the more well-known business catchphrases more times than you remember. There's a rationale behind that.
That quick, snappy phrase is intended to serve as an earworm that, the moment you hear it invokes an image of a particular brand's emblem or product. That is the epitome of brand association.
It's critical to distinguish between a company tagline and another marketing strategy like a slogan or mission statement. Your tagline aims to evoke a feeling in customers related to your brand. This differs from how a mission statement, value proposition, and similar tools are used.
Types of Taglines:
Taglines usually take on five styles:
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Descriptive:
These taglines emphasise the promise made by the product or company. Walmart, for instance, advertises with the slogan "Save Money. Live Better." It communicates the brand's commitment to providing affordable prices on everyday items.
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Imperative:
Nike's "Just Do It" tagline is an example of an imperative tagline, which calls on the customer to act and typically contains a verb.
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Provocative:
These taglines are frequently phrased as questions to encourage customers to consider if they can enhance some element of their lifestyles. Nokia, the market leader in phones till the early 2010s had ‘Connecting People’ as their tagline. This implied their product's main aim was to connect people.
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Specific:
This tagline draws attention to a company's particular business area. For example, consider MRF’s tagline, ‘Tyres with Muscle.’ It reminds the customers that their tyres are strong and reliable.
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Superlative:
These taglines portray a company as the industry leader. For instance, BMW has marketed its vehicles as "The ultimate driving machine."
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Benefits of Business Taglines
Your tagline is intended to assist grow your business, but there are several possible reasons, such as setting your brand apart from others, sometimes specifying the target audience too, etc. You should always build one that directly influences your company's income and expansion.
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Differentiates your Brand
A striking phrase is a fantastic method to stand out in your niche. If you can convince your target market to remember your slogan,consumers will instantly recall your brand. They will know your brand or product can solve their need. Being distinctive is essential, especially in crowded, cutthroat markets, and you should make all investments to maintain your brand recognition.
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Boosts Brand Trust Awareness
The consumer is more inclined to conduct business with you if they are more acquainted with your brand. A customer will be more likely to trust you than your rivals simply by being aware of your slogan. The rationale is that, the consumers’ familiarity with brand’s tagline will subconsciously favour your product over an unknown brand. This gives you an instant advantage.
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Broadcasts Business Value
Your tagline should, by nature, convey what and how much value your company places on the product. Therefore, it makes sense that your worth would increase if your tagline became well-known. Make your company's message known by using a catchy and innovative tagline.
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How to Create a Business Tagline:
Creating a company tagline is easy if you already have a business concept in mind, but making it creative is the most challenging step.
Here are three quick steps to assist you in determining what your clients will think of and recall every time they come across the name of your business:
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Know Your Goals:
Understand your business's mission and goals so that you may represent them in everything you do, particularly your tagline. Your tagline must convey the aspirational objective of changing the world one at a time while also describing the service if you wish to do so.
A tagline may convey a significant amount of information with less words, but to explain your business's USP to customers, you must first determine where you're going.
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Brainstorm Your Business:
It might not be easy to condense your company's mission and offerings into a catchy tagline. Spend some time deciding what the focus of your company is. Getting a big sheet of paper or a blackboard and starting to write whatever comes to mind is one of the simplest methods to come up with terms that describe you as a business. Draw lines connecting words that are linked, then highlight the powerful ones.
Once you've compiled a list of keywords on a sheet, start combining them into a statement that describes who you are, the work you do, or the problem you resolve.
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Trim the Words:
Try to condense your ideas so you can say what has to be told in fewer words. Is it possible to say anything using just one word instead of two? Do you require the tagline articles like "a" or "an"? Try multiple approaches to the same message.
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Catchier Business Tagline Ideas
Once the basic structure is in place, give the tagline a little extra flair using several techniques that will make this one even simpler to recall. Here are some helpful suggestions to bear in mind while you decide on your tagline:
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Understand Your Audience:
You must comprehend your target market before developing a tagline for your company. If the most effective taglines evoke strong emotions, you should first understand the emotional stress spots of your target audience. If most of your clients are working mothers, one problem they can have is enough time. Your slogan will be successful if it explains how your product addresses that issue.
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Study the Competition:
Using a gripping catchphrase will help you stand out from the crowd. Make a note of each of the taglines that your rivals are using. Knowing what they're advertising can help you avoid unintentionally coming up with a slogan that sounds similar. Prepare a list of the most practical terms used by rivals, and make sure you aren't using any that are comparable.
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Tie the Tagline to your Brand:
After creating a tagline, you have to integrate it with your brand. Does it highlight the services you offer or the functions of your products? It should not only acknowledge the previously described emotional pain spot but also be unique to your brand. The tagline needs further improvement if it is so universal that it could be used by almost any business in the market.
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Use Your Tagline Consistently:
Deploy your winning tagline across all platforms once you've found one that perfectly captures your brand and target market. As you employ, people will start to identify your slogan with your business more and more. Your website, social networking pages, emails, and any printed materials should all include your slogan. If at all feasible, include your slogan in any form of published brand-related content.
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Include a Benefit:
Take note of the fact that the majority of the most well-known taglines provide the consumer with some value. Consider how you can express your product's or service's advantages to clients with the fewest words.
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Use a Generator:
If you're having trouble coming up with a tagline, try using one of the free tagline generators and check out what the wizard suggests. It still has to be customised to be helpful for the business, but it's a different approach to brainstorming that has proven successful for certain companies. You may generate ideas for your tagline using any phrase or tagline generator.
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Choose an Evergreen Tagline:
Make sure none of the aspects are too specific, or likely to be restricted in any manner. Decide on the tagline, keeping in mind, that you’ll be using the phrase for many years. Your firm becomes associated with your slogan. Even if you can modify it, the time and energy you invest into establishing it and maintaining it in customers' thoughts will cause you to lose momentum. Selecting a catchphrase that will still be relevant in ten years is preferable.
Conclusion:
A tagline is a brief statement that a company uses in its marketing efforts to summarise the value of a company's product or its services and foster a favourable brand perception. From descriptive to excellent, there are five different types of taglines. When coming up with a tagline, be sure to convey what you're offering, to whom you're trying to sell it, and why they should purchase it.
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