With over 668 million internet users in India, a brand can reach a large audience by having a strong online presence. The number of internet users in India is expected to grow to 735 million by 2021, so having an online space will become even more important in the future.
There are many ways to market a brand online. Some of the most common methods include search engine optimisation (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing. SEO helps a brand's website rank higher in search engine results pages, while PPC allows a brand to pay for ads that appear in search results. Social media marketing involves creating and sharing content on social media platforms to build a brand's reputation and reach new customers. Content marketing involves creating and distributing informative and engaging content, such as blog posts, e-books, and infographics, to attract and retain customers. Now there’s another way of marketing gaining popularity, called organic marketing. You may have heard many individuals saying organic marketing is better than a paid one. But what exactly is organic marketing?
Did you know?
86% of marketers now integrate paid and organic tactics into their social media campaigns. The use of organic and paid social media is rare among social media marketers.
Also read: How to Grow Your Business? 10 Key Steps
What is meant by Organic Marketing?
Organic marketing is a marketing strategy that focuses on getting your company’s name and products in front of customers through online channels, such as search engines, social media, and email. Unlike traditional marketing, which relies heavily on paid advertising, organic marketing is a more cost-effective and sustainable way to reach customers.
Some of the most common organic marketing tactics include optimising your website for search engines (SEO), creating informative blog posts and articles, and using social media to build brand awareness and generate leads. By creating quality content that is relevant to your target audience, you can organically attract customers to your business and build long-term relationships with them.
There are four types of organic marketing: content, search engine optimisation (SEO), social media, and email.
1. Content
Your website, blog posts, articles, infographics, and other forms of content are the foundation of your organic marketing strategy. This is what will capture the attention of your target audience and help you attract new customers.
2. SEO
Search engine optimisation is key to getting your content seen by potential customers. By optimising your website and content for relevant keywords, you can improve your chances of appearing on search engine results pages (SERPs).
3. Social Media
Social media platforms, such as Twitter, Facebook, and LinkedIn, are powerful tools for building brand awareness and generating leads. By sharing your content on social media, you can reach a wider audience and engage with potential customers.
4. Email
Email marketing can be used to promote your content, build relationships with customers, and generate leads. By sending informative newsletters, special offers, and other types of email communications, you can stay in touch with your target audience and keep them coming back for more.
Benefits Of Organic Marketing
1. Increased visibility in search engine results pages (SERPs): One of the main benefits of organic marketing is that your website is more likely to show up in search engine results pages (SERPs). Though it may take a few months to reflect, the benefits from organic marketing are more reliable in the long run as your content and approach is more genuine and likely to attract users.
2. Better click-through rates: Another benefit of organic marketing is that your website is more likely to get clicked on when it appears in search results. As your marketing is most likely targeted at specific users, they can often find quality content, which can also lead to better conversion to sales.
3. Increased traffic: Organic marketing can also lead to increased traffic to your website. As your efforts are directly focussed on consumer needs, more users come to your website for their needs, leading to better traffic.
4. Higher brand awareness: Organic marketing can help to increase brand awareness for your business. When your website appears in search results, it is more likely to be noticed by users.
5. Improved brand loyalty: Organic marketing can also help to improve brand loyalty for your business. A higher brand awareness coupled with a positive experience results in brand loyalty and are more likely to return to your website in the future.
6. Greater ROI: Organic marketing can also provide a greater return on investment (ROI) for your business. Having a great product and content to showcase the solutions alongwith organic marketing can help more than paid marketing. This happens as customers can in most cases differentiate, and organic marketing feels less ‘salesy.’
7. Improved search engine rankings: One of the main benefits of organic marketing is improved search engine rankings. By optimising your website for specific keywords, you can increase your chances of appearing higher in SERPs, which can lead to more traffic and higher brand awareness.
8. More cost-effective than traditional marketing: Organic marketing is often more cost-effective than traditional marketing methods, such as pay-per-click advertising. This is because you are not paying for ad space, but rather for the results that your organic marketing efforts achieve.
9. Increased web traffic: By increasing your visibility in SERPs, organic marketing can lead to more traffic coming to your website. This can help you to generate leads and sales, and to improve your overall online presence.
Also read: Strategies to Increase Sales of Your Small Business With Examples
Quick Tips For an Organic Marketing Strategy
Having a good product or on-page content alone is not enough to make your brand successful. You need to improve your brand awareness, drive them to your site, generate new leads and convert them into sales.
However, doing so requires some background work with an organic marketing strategy. Why organic marketing, though? Unlike paid marketing, organic marketing can run even on low budgets, which is important, especially if you’re starting a business. Remember, organic marketing is not restricted to any business type or size.
You’re probably wondering how to publish quality informational content to attract potential clients now that you aren’t using ads. Well, look at some examples below:
- Blog posts - Publishing informational blog posts on your site can help users understand your product and, more importantly, how it can solve certain pain points they might be facing. You also share industry trends and other updates.
- Guest posts - Guest posts are another way of organic marketing. Guest posting on other sites and backlinking them to your site can indicate tacit approval from those better-known sites and present your brand as trustworthy.
- Unpaid social media posts - Remember, unpaid social media posts, not paid ones. You can post your posts related to the product, events, promotions, etc. Directly posting from your brand handle indicates to a potential client that you’re actively engaged with them, apart from providing a direct communication channel.
- User-generated content - This is one of the best options, as the entire content is user-driven. Existing users’ content and feedback can often have a great impact on potential customers. After all, if the existing customers’ aren’t happy, why would a potential customer consider you? Try to engage with existing users and encourage them to post amazing content.
These are just a few examples of organic marketing. Do remember that it will take time for you to see the impact of organic marketing, unlike paid marketing. It requires patience, and you’ll eventually see growth.
Differences Between Paid vs Organic Marketing.
Paid marketing is a form of advertising where businesses pay to have their ads placed on platforms like Google, Facebook, or YouTube. Organic marketing is a form of marketing that focuses on creating content that is not paid for and is instead earned through natural means like search engine optimisation or social media.
There are a few key differences between paid and organic marketing:
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Basis |
Difference |
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Timeline |
1. Paid marketing is immediate while organic marketing takes time to build. |
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Cost |
2. Paid marketing can be very expensive while organic marketing is relatively affordable. |
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Effectiveness |
3. Paid marketing can be very effective in the short-term while organic marketing is more effective in the long term. |
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Target Range |
4. Paid marketing can be very targeted while organic marketing is more general. |
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Flexibility |
5. Paid marketing can be turned on and off quickly while organic marketing takes time to ramp up. |
Detailed Differences between Paid and Organic marketing
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Paid marketing |
Organic marketing |
|---|---|
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Paid marketing is a form of advertising where businesses pay to have their ads placed on platforms like Google, Facebook, or YouTube.
Paid ads are typically displayed at the top of search results or on the side of web pages, making them one of the first things that users see when they are looking for information online. This can be a major advantage for businesses that are looking to generate leads or sales quickly.
However, paid ads are only effective as long as businesses are willing to continue paying for them. Once a business stops paying for ads, its results will quickly diminish. |
In contrast, organic marketing is a form of marketing that focuses on creating content that is not paid for and is instead earned through natural means like search engine optimisation or social media.
Organic marketing takes longer to build than paid marketing, but it can be more sustainable in the long term. This is because organic marketing efforts typically focus on creating high-quality content that provides value to users and helps to build a positive reputation for the business over time. |
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Paid marketing can be a very effective way to generate leads and sales, but it can also be very expensive. businesses will need to pay for each ad that they want to display, and they may also need to pay for additional services like ad targeting or optimisation. |
In contrast, organic marketing is much more affordable since businesses will not need to pay for anything other than the creation of high-quality content. Additionally, organic marketing can be more effective in the long term since it can help to build a positive reputation for the business over time. |
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Paid marketing is often most effective when businesses are looking to generate leads or sales in the short term. This is because paid ads can be displayed very quickly and they can be targeted to a specific audience.
However, paid marketing can be very expensive, and businesses will need to continue paying for it to maintain their results. Additionally, paid marketing can be less effective in the long-term since users may begin to associate the business with the ads and this could lead to a negative reputation. |
Organic marketing is more effective in the long term since it can help to build a positive reputation for the business over time. This is because organic marketing efforts typically focus on creating high-quality content that provides value to users. Additionally, organic marketing can be more affordable since businesses will not need to pay for anything other than the creation of high-quality content. |
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Paid marketing can be very effective in reaching a specific audience since businesses can choose to target their ads to a specific demographic. For example, a business could choose to target its ads to people who live in a certain area or who have expressed interest in a specific type of product.
However, paid marketing can also be less effective since it can be perceived as being intrusive. Additionally, users may begin to associate the business with the ads and this could lead to a negative reputation. |
Organic marketing is more general since it focuses on creating high-quality content that is designed to appeal to a wide range of users.
However, organic marketing can be more effective in the long term since it can help to build a positive reputation for the business over time. |
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Paid marketing can be turned on and off very quickly, which can be a major advantage for businesses that are looking to generate leads or sales in the short term. Additionally, paid marketing can be very effective in the short term since it can be very targeted and businesses can choose to display their ads to a specific audience.
However, paid marketing can be less effective in the long-term since users may begin to associate the business with the ads and this could lead to a negative reputation. Additionally, paid marketing can be very expensive, and businesses will need to continue paying for it to maintain their results. |
Organic marketing takes longer to ramp up, but it can be more effective in the long term. This is because organic marketing efforts typically focus on creating high-quality content that provides value to users and helps to build a positive reputation for the business over time.
Additionally, organic marketing can be more affordable since businesses will not need to pay for anything other than the creation of high-quality content. |
Also read: Successful Retail Business Ideas - Which is the Best Retail Business in India?
Conclusion
The goal of organic marketing is to develop a committed and sincere following. You may display your personality and convey your genuine objectives and ideals by providing pertinent information and constantly interacting with your members. It is more important than ever to have an organic digital marketing plan. You can completely utilise your marketing efforts and turn organic visitors into paying subscribers using content optimisation and organic strategies.
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