If you are someone who is planning to open a new restaurant, chances are you are very confused about what kind of name you should choose for the place. Choosing unique Indian restaurant name ideas is crucial and should not be taken lightly. But naming is not the only decision to make.
A to-be restaurant owner would need to decide on a place for the restaurant, what kind of food to be served, and the drinks to be offered- all these are crucial parts of planning a restaurant. If you are building the place from scratch, you will have to plan every nook and corner. Amidst all this, naming the restaurant would not be something most owners give a lot of thought to. They would be busy dealing with the infrastructure.
This is where tips for naming restaurants come to the rescue.
Did you know? Restaurant names have a lot of influence on people. The right name can make all the difference to your business.
New Restaurant Name Ideas
When brainstorming new restaurant name ideas, there are a few things to remember. Picking a cool or common name would not be useful for your business. There are a few things you should think about to choose a knowledgeable name before really embarking on the process of naming your business. The moniker of your eatery must be one that will last and have strong recall value since it will serve as the foundation for your restaurant's identity from the very beginning. When choosing a restaurant name, you must be extremely attentive. The name must convey the brand's identity while also grabbing the attention of consumers. Restaurant name suggestions don't just come to mind; you have to work hard to think of something unique.
Here are some tips to keep when choosing a name for your restaurant.
- Simple names: Something that is easy to remember and spell would be referred to by customers. Extravagant names would only confuse them into forgetting the restaurant. You need your restaurant to be memorable to your customers. For this, what you will need is a short and sweet name. Since a major part of marketing is by word of mouth, people would frequently talk about an easy-to-remember name. It is also more likely to come up in online searches.
- Form a connection: A name that can instil some emotions in a client is much more preferable than a fancy name. A fancy name would not be the best way to form a bond with the customer. But a familiar name, something that can cause nostalgia or familiar feelings, would help increase the crowd inside the restaurant.
- Research well: Do adequate searches online before deciding on a name. You will find many examples and templates to find the best name for your restaurant. Also, searching online will help you look for unique names and not accidentally pick a name that another restaurant already uses.
Also read: Smart Recruiting Strategies for Hiring Employees for Businesses
Choosing Types of Name for Restaurant
Now that you're aware of these rules, it's time for the enjoyable part: picking the style of restaurant name you desire. It will be simpler to define a name when you know the general path you want to go. For example if you are opening an restaurant for authentic food then you can name your restaurant “Masala Mehal” Masala indicates the spices which adds favours in Indian foods. Similraly the other word Mehal gives it a royal touch. Also, the two combo letter in the name starting with M makes it more exciting to pronounce and remember making it a perfect name for your restaurant. This way you can decide many other suitable names for your different types of restaurant.
Choose a Mission and Vision
Your restaurant's mission statement reflects your personality and core beliefs. If those ideas aren't reflected in the name of your business, they could be missing some essential components. Even if you do not have a mission statement, you can find one during any stage of your restaurant planning. It need not be something huge. It just has to be something you believe in.
Short Names For the Win!
When choosing a name, make it brief, straightforward, and memorable. Customers will avoid names that are too complicated. Names that are challenging to say do not increase brand recognition or recall value. You also miss out on word-of-mouth advertising, which might cost you more than anticipated. A short, straightforward name would also be simple to grow upon because it would be easy to say on a regional or even continental level. Longer names may succeed in their original location, but they may struggle in subsequent phases of growth.
Consider Competitors
It is important to remember that you may and should also take note of the names that your rivals have picked whenever looking at and contemplating potential names. Observing what others named their businesses after might inspire ideas for your own, but even better, it can help you avoid making the same mistakes so that your restaurant stands apart.
For example, if your restaurant sells burgers, every competitor would have named something related to burger. To be unique, you can name it with an adjective that describes your burgers and not just directly calling it with a name that has “Burger in it”.
Location in the Name
Using the restaurant's location in the name is a very effective way of naming it. It would be easy for people to associate a place with a restaurant. It would also help the clients remember where your business is located and reduce the chances of forgetting.
It's simple to remember and makes it easier for customers to recall your restaurant's location. Use a portion of your business's location in your names, such as the street name or number, neighbourhood, or local landmark.
Also read: What Is Quotation in Business? Meaning, Format, Template & Example
Use Humour
Humour is always a go-to for people. But choosing a humorous (or witty and clever) restaurant name can be dangerous since you risk damaging your reputation if you carry the joke far enough or if people don't get it. If you decide to go this path, you should run your concept by various individuals to see how they respond. Reconsider the idea if the majority of individuals appear to dislike it.
Associate With History
If the building you plan to set up your restaurant has some historical significance, you can use that in the name. Or, if the place used to house some other service before the restaurant, the name can be related to such services too. For example if you have opened a restaurant which used to be a music house then you can name it “Khana Tarana” where khana indicates food and tarana indicates music.
Homely Feel
Like bringing someone into your house, you want visitors to your restaurant to feel at home and welcomed. A restaurant named Uncle Brad's can give the patrons the impression that they are being personally cooked for by their (or someone else's) uncle; this is one example of a restaurant name that capitalises on the feeling of home.
Process of Naming a Restaurant
Let’s discuss the ideal process to be followed when naming a restaurant. Read carefully and take notes:
Make Restaurant Name Ideas Lists
Whenever new names come to your mind, not them down; keep a list of all the names and suggestions made by your friends and family. The most perplexing thing that happens while contemplating a name is when words and phrases fly past you. Another idea rushes by before you can finish the last one. Making a well-organized mess on paper, a whiteboard, or a doc form is the best approach. By doing this, you essentially record all the ideas that just came to you and may return to them later without panic attacks.
Decide What You Like
The next action is to turn your attention away from the orderly jumble of words, sentences, and alphabets that makes up the writing. Relax, do what you usually do and forget about the whole affair of naming. Create a mental picture of your eatery. Imagine the location, the interior, the ambience, the music, the clients and employees, and how it would appear in a perfect world during busy times when everything is running well. Describe the place in a way you would love.
Make Options to Choose
With the words you have used to describe the place, make potential names for your restaurant. Add prefixes or suffixes to make the name more refined. Recreate a name using the words you have.
Ask For Suggestions
You would have your support group or your go-to group for help. Gather them and present all the names. You can even ask strangers for suggestions. This will help you understand how people think and form different perspectives.
Also read: Successful Retail Business Ideas - Which is the Best Retail Business in India?
Conclusion
One of the most noteworthy creative branding choices you will make is the name of your restaurant. It is the focal point of your brand, how customers see you, and a contributing factor in people's first interest in your restaurant. The name of your restaurant is a crucial choice that you will have to live with every day, so be sure to consult a trustworthy group of people before making it.
Depending on whether your restaurant is going to serve Chinese, Indian, South Indian, Bengali, or any other specific cuisine, add such elements to your restaurant name. You can brainstorm the following ideas and do a quick Google search as well:
- Indian restaurant name ideas
Some well known names can be- Haveli Resturant, Khana Mela, Supreme Dosa etc.
- Chinese restaurant name ideas
Else you can also name your restaurant as- Dragon Salad Cafe, Eastern Bites, Dragon Bells etc.
- Non-veg restaurant name ideas India
Some name ideas can also be the follows- Chicken Tadka, Mutton Muglai etc
- South Indian restaurant name ideas
The name ideas can be- Dosa Palace, Sambhar, Swad etc
- Indian - Chinese restaurant name ideas
Your names can also be- China King, China Cafe, China Bowl
- Chicken restaurant name ideas
You can also name them as- Chicken Ktchen, House of Chicken etc.
- Biryani restaurant name ideas
The names can also be- Biryani House, Biryani Badshah etc.
- Pizza restaurant name ideas
Best names can also be- Pizza Fizza, Power Pizza etc.
We hope our guide will help you choose a unique restaurant name, and we wish you all the best in your endeavour.
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