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In 2010, FirstCry started its operations in India. But, they started offering franchise opportunities in 2011. FirstCry is the largest and most comprehensive online retailer of children's products in Asia. You can see everything you or your small one requires in one place. The supply is completed from the FirstCry's executive offices in Pune on the supply front.
Did you know?
FirstCry created India's first parenting site in 2017, which today has 32 million users. FirstCry acts like a knowledge bank for parents. Parents go to the FirstCry community, read articles, learn new things, and share their child's small habits in group conversations.
About FirstCry
In the year 2010, FirstCry opened its doors in the city of Pune. Later that year, FirstCry was able to distribute 500 goods every day. FirstCry opened an 80,000-square-foot store with automatic technology for the first time in 2012. As years passed by, FirstCry announced its results about customer satisfaction which was extremely good, over 1 million in 2013. This year, FirstCry is distributing hospital gift boxes for all the mothers to help with the sales surge. So far, FirstCry has worked with above 7600-7800 hospitals.
In 2015, Bollywood's King, Amitabh Bachhan, became the ambassador of FirstCry. BabyOye, a commerce company founded by FirstCry, debuted in 2016. The same year, Carter was launched in India with special programs.
This is the outline or summary of FirstCry's career till 2018. They sell 5800 plus products of different brands and go to 400 outlets of retail in India. In reality, the mobile app and website for FirstCry have around 7.5 million people who are registered with them.
What Are The Key Benefits Of Operating A Firstcry Franchise?
Before you establish a franchise, you should understand what the company's key advantages are. In this scenario, the FirstCry franchise provides numerous benefits. As you may be aware, FirstCry is India's most popular site for children's accessories, and all infant and children's goods are reasonably priced. As a result, your sales will most likely be good.
- Complete company assistance for interiors to fulfil FirstCry guidelines.
- The owners of the FirstCry franchise keep a very high-profit margin over their products. As a result, kids can keep a check on offers for parents while still saving money.
- FirstCry sends business officials for the franchise regarding assistance in marketing to ensure brand presence.
- If you wish to start a FirstCry franchise, the company provides comprehensive guidance.
- If one seems keen on purchasing a FirstCry franchise, the company then asks their professionals to assist you in locating the finest franchise locations.
All the pointers given above will help in the smooth working of your business franchise. This might just turn out to be a low-cost franchise business for you. FirstCry is also known as one of the most profitable franchises.
Also Read: Franchise Organisations in India - Advantages And Disadvantages of Franchise Business
Demand of FirstCry
FirstCry is Asia's leading online retailer of baby and children's goods. The company's main goal is to supply top-level goods for your children. From a pregnant mother to your child's early adolescence, FirstCry helps you with all. Furthermore, FirstCry currently owns more than 2 lakhs children's and baby products, including over 2000 top national and international baby brands.
Additionally, FirstCry offers an incentive in the form of a programme known as the Shop & Earn loyalty cash programme.
On the web portal, sales have grown. Parents can also use this gateway to find their children's favorite products. After selecting it, they can use that earned cash linked to the product, and the cash will be automatically transferred. Thus elders can apply their loyalty cash toward future orders.
FirstCry Franchise Commercial Potential
Without question, FirstCry has old goodwill in society. Their product of tireless efforts and an astute business approach. The following are some strategies:
- FirstCry's product line includes both brands, domestic and foreign. From a small toy to children's furnishings, FirstCry never disappoints either the child or the parents.
- FirstCry services are available both online and offline. Look for FirstCry locations in the city you reside in and go there for offline service. FirstCry provides trust for elders by offering both online and offline modes, and they can shop from whichever location they like.
- One of their best strategies is the FirstCry gift box campaign.
- To develop its business and wide reach, it has collaborated with well-known brands like Pampers, Chico, Disney, Lego, and others. As a result of the agreement, FirstCry goods are now more affordable for all parents.
How Can One Acquire FirstCry Franchise?
Fill out the franchise application provided on the website portal given here - https://www.FirstCry.com/franchise, to begin your FirstCry franchise. When you go to their official platform, you are instructed to fill out a form with information, including your personal details and other related questions. You must also decide the category of the store you wish to open and your financial resources.
Eligibility Criteria
There are several basic requirements when you start something like this. You'll need a degree of management, a healthy bank account, and prior business ownership experience.
However, none of these is required in a franchised firm. The following is a note of all the possible things you'll need for the process of the FirstCry franchise.
- You should adapt to changing market conditions and start working in those situations.
- To open the FirstCry franchise, you'll require 1000-2000 square feet.
- It can, however, be rented or owned.
- That property must be situated in a desirable location. Because the FirstCry brand is a business venture, public awareness is crucial.
- A person who owns the FirstCry franchisee must also have entrepreneurial talents.
- The staff must undergo the FirstCry franchise's staff training.
- Recruit personnel that are curious, pleasant, and accommodating to the demands of parents.
- The proprietor of a FirstCry franchise should hire at least six to eight personnel for their location.
- Finally, the organisation offers a 5-year standard dealership agreement.
Financial Investment Required In FirstCry Franchise
A budget of ₹20-30 lakhs is a must to own the FirstCry franchise.
If you wish to open various FirstCry franchises, the budget will vary.
Profit Potential
- Since FirstCry has had such a phenomenal kick in the business, the profit margin for them is very substantial. Here's a table that displays the monthly cost and profit of a FirstCry franchise.
- As a result, the FirstCry franchise's gross profit sums up to ₹12,00,000.
- Every month, the entire profit of a FirstCry owner is settled at ₹ 4,50,000.
- Lastly, after spending their money, FirstCry franchise owners are free to sit back and relax for 4-5 years.
Also Read: Types of Franchise - What Is Franchise Model & Its Types, Advantages and Disadvantages of Franchise
Contact Information
FirstCry provides exceptional customer service. For further information, go to https://www.FirstCry.com/contactus and send them an email. After that, choose the issue you're having and notify the firm.
Aside from that, customercare@FirstCry.com is their concerned email address.
Conclusion
FirstCry's CEO and founder are Supam Maheswari. The company has achieved significant success in the last ten years, and FirstCry offers high-quality items at reasonable costs. Customers of organisations like FirstCry can access the entire global market by simply switching a few URLs. However, FirstCry is the name for your infant when it comes to quality.
See past your hurdles and invest in the FirstCry franchise if you have the right plan, courage, skill, and patience. Similarly, with the help of company personnel, you can keep the outlet running smoothly and efficiently.
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