Today we are announcing a strategic partnership with international cricketer and former India captain Mahendra Singh Dhoni. The legendary cricketer will be a part of the Khatabook family as an investor and brand ambassador.
Dhoni’s decision to invest in Khatabook comes at a time when we have crossed two crore registered merchants on its app. We are aiming to onboard another two crore merchants over the next 12 months. The idea is to drive trust and reliability on a large scale. A brand campaign with Dhoni is a great fit in our growth strategy, with an expected increase in brand awareness and penetration by 50-60%.
The proceeds from the latest equity investment will expand our product portfolio and double down our technology and capabilities.
Commenting on this association, MS Dhoni said, “There are many new-age companies in the country, only a few like Khatabook, are making a difference at the grassroots level. Having grown up in small-town India, I saw friends and family struggle with outdated modes of doing business and tracking finances. Khatabook has had an outsized impact on the lives of India’s small merchants and retailers. I am very excited to join them at a crucial point in their journey as they work towards achieving their goal of transforming the way India does business.”