Welcome to Khatabook MS Dhoni, an Investor and Brand Ambassador

Today we are announcing a strategic partnership with international cricketer and former India captain Mahendra Singh Dhoni. The legendary cricketer will be a part of the Khatabook family as an investor and brand ambassador.

Dhoni’s decision to invest in Khatabook comes at a time when we have crossed two crore registered merchants on its app. We are aiming to onboard another two crore merchants over the next 12 months. The idea is to drive trust and reliability on a large scale. A brand campaign with Dhoni is a great fit in our growth strategy, with an expected increase in brand awareness and penetration by 50-60%.

The proceeds from the latest equity investment will expand our product portfolio and double down our technology and capabilities.

Commenting on this association, MS Dhoni said, “There are many new-age companies in the country, only a few like Khatabook, are making a difference at the grassroots level. Having grown up in small-town India, I saw friends and family struggle with outdated modes of doing business and tracking finances. Khatabook has had an outsized impact on the lives of India’s small merchants and retailers. I am very excited to join them at a crucial point in their journey as they work towards achieving their goal of transforming the way India does business.”

 

mail-box-lead-generation

Got a question ?

Let us know and we'll get you the answers

Please leave your name and phone number and we'll be happy to email you with information

-->

News In Spotlight

Khatabook team

Khatabook Raises $60 Million Series B Round to help India's MSMEs Digitize Businesses


"Thank You Dukandar," Our tribute to small local businesses serving the nation during COVID

"Thank You Dukandar," Our tribute to small local businesses serving the nation during COVID


Khatabook's 'MyStore' app to help merchants take their business online in just 15 seconds

Khatabook's 'MyStore' app to help merchants take their business online in just 15 seconds