We are releasing a series of gratitude videos to salute the spirit of its vast network of small
businesses, merchants, grocers, and vendors during the lockdown. Our campaign “Thank You Dukandar,” lauds the outstanding efforts of local shop owners of India. The videos highlight the importance of uninterrupted services provided by small businesses, merchants, grocers, and vendors during the extended nationwide lockdown. While the COVID-19 pandemic brought life to a standstill, the country continued to enjoy everyday luxuries—all thanks to these unsung heroes.
With a presence across 700 out of 729 districts in the country, Khatabook is paving the way for a digital lending eco-system in India. User-engagement on Khatabook has returned to pre-COVID traction levels, with 90% of the transaction value coming from shopkeepers who are reverting to the app after three months.